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Zoom Your Personal Brand
Pam Moore
CEO / Founder
Marketing Nutz
Social Zoom Factor
Social Zoom Factor
#GetRealChat
#SocialZoomFactor
@PamMktgNut
Download Personal Branding Zoom Kit:
http://www.themarketingnutz.com/personalbrandzoom
10 Reasons You Need Personal Brand
http://www.socialzoomfactor.com/personalbrand
Pam Moore
CEO /Founder
http://www.pamslinkedin.com
@PamMktgNut
Marke&ng	
  Nutz	
  Founders	
  
Josh Moore
CCO /Founder
http://linkedin.com/in/joshroinut
@JoshROINut
“Experience helping brands of all
size bridge complex gap to social
success.”
why	
  Marke&ng	
  Nutz?	
  
Founders have 30+ years
combined experience in B2B
& B2C digital marketing,
corporate brand, startups &
platforms.
“PHD in acronyms not required. We help you fit social
business in a nut shell so you can focus on what you
do best, your business!”
“CEO, best selling author
recognized by Forbes as Top 10
Social Media Power Influencer +
Top 10 Social Media Women
Influencers!
Marke&ng	
  Nutz	
  
Embrace	
  
the	
  
JOURNEY!
news	
  	
  
no	
  longer	
  
breaks!	
  
It	
  	
  
tweets!	
  	
  
YOU
are the
media
People don’t
just buy
things, they
join things
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation
These	
  brands	
  differen-ate	
  
based	
  on	
  their	
  brand.	
  	
  
	
  
They	
  use	
  simplicity,	
  value,	
  
trust,	
  emo-on	
  and	
  human	
  
connec-on.	
  	
  
But	
  they	
  are	
  brands,	
  not	
  
people,	
  right?	
  	
  
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation
Personal Branding Keynote Presentation
Digital	
  and	
  
social	
  body	
  
language.	
  	
  
	
  
Your	
  ac&ons	
  
speak	
  louder	
  
than	
  your	
  
words	
  
	
  
My	
  Brand	
  is…	
  
•  What I say
•  What I do
•  What I think
•  What I tweet
•  What I post on Facebook
•  What I Instagram
•  What I write in email
•  What I share
•  How I respond
•  How I interact on & offline!
•  How I drive!
• ME!
Got Personal
Branding Strategy?
YOU are your brand
People don’t buy what you do, but WHY you do it!
Personal Branding Keynote Presentation
It’s in our DNA to find people with the same beliefs.
Embrace	
  OPCs	
  	
  
Other	
  people’s	
  community	
  &	
  content	
  
Personal Branding Keynote Presentation
Personal branding goals
•  Thought leadership
•  Establish brand
•  Grow and enhance brand
•  Support employer brand
•  Enhance career
•  Future employment
opportunities
•  Ignite OPCs
Who are YOU?
•  Who are you?
•  What do you stand for?
•  What value do you offer?
•  Who do you offer value for?
•  What is your differentiator?
•  What do you need to learn?
•  What are your strengths?
•  What are your weaknesses?
•  What’s your OPCs?
Stop the excuses
•  You are not too busy
•  You don’t have to be a:
– Writer
– Programmer
– Brand or social guru
– Rock star
Tell	
  Your	
  Story	
  	
  
•  It’s not only about you
•  Engage others
•  Share your journey
•  Be patient
•  WHO are you talking to?
•  WHAT do they need?
•  WHEN will they engage with you?
•  HOW can you help?
•  WHERE do they want to talk?
•  WHY should they care?
Why should you invest?
Maslow’s	
  hierarchy	
  of	
  needs	
  
Morality,
creativity,
spontaneity,
problem solving,
lack of prejudice,
acceptance of facts
Self-esteem, confidence,
achievement, respect of
others, respect by others
Friendship, family, sexual intimacy
Security of body, employment, resources,
morality, family, health, property
Breathing, food, water, sleep, homostasis,
excretion
physiological
safety
belonging
esteem
self-actualization
Hierarchy	
  of	
  social	
  community	
  
inspira&on	
  
self-
actualization
esteem
belonging
safety
physiological
achieve
connect
inspire
Where to start
1.  Plan: Goals + Objectives
2.  Vision/ Mission
3.  Persona
4.  Name (consistent, easy to remember)
5.  Social Profiles
6.  Domain
7.  Message House (bio, description, vision)
8.  Technology (hosting, measure etc.)
9.  Content Strategy
You must…
•  Pick a name (consistent, easy & memorable)
•  Build your persona (create once, use many)
•  Secure top networks
– Facebook
– LinkedIn
– Twitter
– Google+
– YouTube
– Instagram
– Tumblr
– Flickr
– Domain
Blog
•  Home base
•  Stays with you always
•  Tell stories
•  Thought leadership
•  Integrated platform for
social presence
•  Ignite OPCs via
syndication & guest
blogging
LinkedIn
•  More than job seeking / recruiting
•  Build your brand
•  Build your network
•  Establish community
•  Publish content
•  Grow blog readership
•  Thought leadership
•  Achieve business goals
•  OPC baby!
Facebook most active
-70% engage on site daily
-45% several times a day
Instagram – 49%
Twitter 36%
Pinterest 17%
LinkedIn 13%
Facebook is
home base for
many people
Facebook
•  Build your brand
•  Storytelling
•  Build your network
•  Establish community
•  Embrace evangelists
•  Share content
•  Grow blog readership
•  Thought leadership
•  OPC
Twitter
•  Ignite your network
•  Find relevant content
•  Become a curation machine
•  Leverage & setup tribes
•  Thought leadership
•  Blog readership
•  Use tools to grow following
(Manage Flitter)
Instagram
•  Tell stories
•  Humanize your brand
•  Connect dots with
corporate / employer
•  Connect with other
humans
•  Integrate with other
networks
Video Live Streaming &
Mobile Broadcasting
•  Periscope
•  Meerkat
•  Ustream
•  Behind the scenes
•  Exclusive content
•  Q&A
•  Up close and persona
•  Broadcast events, launches, news
Blogging: Tell your
story
•  Medium
•  Tumblr
•  Wordpress self
hosted
•  Hosting: Hostgator
•  Themes:
StudioPress,
ThemeForest
•  KISS
Communities Create Markets
Opportunity Harvest
Free	
  	
  
member	
  
Paid	
  	
  
member	
  
Loyal	
  	
  
evangelist	
  
Community Zone Customer Zone
$$
Meaningful	
  
Journey	
  	
  
•  Don’t focus on follower
counts… focus on heart
counts
•  Look at metrics that help
you understand if
people are believing you
and if they believe the
same.
•  Leadership is a choice,
not a rank.
•  Leaders go first so they
can protect those who
join their journey.
 
The	
  RIGHT	
  
people	
  will	
  
find	
  you	
  if	
  
you	
  are	
  
authen&c	
  
in	
  what	
  
you	
  
believe.	
  
Questions?
Pam Moore
CEO / Founder
Marketing Nutz
@pammktgnut
Blog: www.pammarketingnut.com
Agency: www.themarketingnutz.com
Podcast: www.socialzoomfactor.com

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Personal Branding Keynote Presentation

  • 1. Zoom Your Personal Brand Pam Moore CEO / Founder Marketing Nutz Social Zoom Factor Social Zoom Factor #GetRealChat #SocialZoomFactor @PamMktgNut
  • 2. Download Personal Branding Zoom Kit: http://www.themarketingnutz.com/personalbrandzoom 10 Reasons You Need Personal Brand http://www.socialzoomfactor.com/personalbrand
  • 3. Pam Moore CEO /Founder http://www.pamslinkedin.com @PamMktgNut Marke&ng  Nutz  Founders   Josh Moore CCO /Founder http://linkedin.com/in/joshroinut @JoshROINut
  • 4. “Experience helping brands of all size bridge complex gap to social success.” why  Marke&ng  Nutz?   Founders have 30+ years combined experience in B2B & B2C digital marketing, corporate brand, startups & platforms. “PHD in acronyms not required. We help you fit social business in a nut shell so you can focus on what you do best, your business!” “CEO, best selling author recognized by Forbes as Top 10 Social Media Power Influencer + Top 10 Social Media Women Influencers!
  • 7. news     no  longer   breaks!   It     tweets!    
  • 13. These  brands  differen-ate   based  on  their  brand.       They  use  simplicity,  value,   trust,  emo-on  and  human   connec-on.    
  • 14. But  they  are  brands,  not   people,  right?    
  • 19. Digital  and   social  body   language.       Your  ac&ons   speak  louder   than  your   words    
  • 20. My  Brand  is…   •  What I say •  What I do •  What I think •  What I tweet •  What I post on Facebook •  What I Instagram •  What I write in email •  What I share •  How I respond •  How I interact on & offline! •  How I drive! • ME!
  • 22. YOU are your brand
  • 23. People don’t buy what you do, but WHY you do it!
  • 25. It’s in our DNA to find people with the same beliefs.
  • 26. Embrace  OPCs     Other  people’s  community  &  content  
  • 28. Personal branding goals •  Thought leadership •  Establish brand •  Grow and enhance brand •  Support employer brand •  Enhance career •  Future employment opportunities •  Ignite OPCs
  • 29. Who are YOU? •  Who are you? •  What do you stand for? •  What value do you offer? •  Who do you offer value for? •  What is your differentiator? •  What do you need to learn? •  What are your strengths? •  What are your weaknesses? •  What’s your OPCs?
  • 30. Stop the excuses •  You are not too busy •  You don’t have to be a: – Writer – Programmer – Brand or social guru – Rock star
  • 31. Tell  Your  Story     •  It’s not only about you •  Engage others •  Share your journey •  Be patient
  • 32. •  WHO are you talking to? •  WHAT do they need? •  WHEN will they engage with you? •  HOW can you help? •  WHERE do they want to talk? •  WHY should they care? Why should you invest?
  • 33. Maslow’s  hierarchy  of  needs   Morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts Self-esteem, confidence, achievement, respect of others, respect by others Friendship, family, sexual intimacy Security of body, employment, resources, morality, family, health, property Breathing, food, water, sleep, homostasis, excretion physiological safety belonging esteem self-actualization
  • 34. Hierarchy  of  social  community   inspira&on   self- actualization esteem belonging safety physiological achieve connect inspire
  • 35. Where to start 1.  Plan: Goals + Objectives 2.  Vision/ Mission 3.  Persona 4.  Name (consistent, easy to remember) 5.  Social Profiles 6.  Domain 7.  Message House (bio, description, vision) 8.  Technology (hosting, measure etc.) 9.  Content Strategy
  • 36. You must… •  Pick a name (consistent, easy & memorable) •  Build your persona (create once, use many) •  Secure top networks – Facebook – LinkedIn – Twitter – Google+ – YouTube – Instagram – Tumblr – Flickr – Domain
  • 37. Blog •  Home base •  Stays with you always •  Tell stories •  Thought leadership •  Integrated platform for social presence •  Ignite OPCs via syndication & guest blogging
  • 38. LinkedIn •  More than job seeking / recruiting •  Build your brand •  Build your network •  Establish community •  Publish content •  Grow blog readership •  Thought leadership •  Achieve business goals •  OPC baby!
  • 39. Facebook most active -70% engage on site daily -45% several times a day Instagram – 49% Twitter 36% Pinterest 17% LinkedIn 13% Facebook is home base for many people
  • 40. Facebook •  Build your brand •  Storytelling •  Build your network •  Establish community •  Embrace evangelists •  Share content •  Grow blog readership •  Thought leadership •  OPC
  • 41. Twitter •  Ignite your network •  Find relevant content •  Become a curation machine •  Leverage & setup tribes •  Thought leadership •  Blog readership •  Use tools to grow following (Manage Flitter)
  • 42. Instagram •  Tell stories •  Humanize your brand •  Connect dots with corporate / employer •  Connect with other humans •  Integrate with other networks
  • 43. Video Live Streaming & Mobile Broadcasting •  Periscope •  Meerkat •  Ustream •  Behind the scenes •  Exclusive content •  Q&A •  Up close and persona •  Broadcast events, launches, news
  • 44. Blogging: Tell your story •  Medium •  Tumblr •  Wordpress self hosted •  Hosting: Hostgator •  Themes: StudioPress, ThemeForest •  KISS
  • 45. Communities Create Markets Opportunity Harvest Free     member   Paid     member   Loyal     evangelist   Community Zone Customer Zone $$
  • 46. Meaningful   Journey     •  Don’t focus on follower counts… focus on heart counts •  Look at metrics that help you understand if people are believing you and if they believe the same. •  Leadership is a choice, not a rank. •  Leaders go first so they can protect those who join their journey.
  • 47.   The  RIGHT   people  will   find  you  if   you  are   authen&c   in  what   you   believe.  
  • 48. Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut Blog: www.pammarketingnut.com Agency: www.themarketingnutz.com Podcast: www.socialzoomfactor.com