You are the media" is the theme of Pam Moore's keynote presentation for the Florida Blogger & Social Media Conference held in Orlando, Florida, September 21 2013.
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Florida Blogger & Social Media Conference Keynote Presentation Pam Moore 2013
1. Pam
Moore
CEO
/
Founder
Marke2ng
Nutz
YOU
are
the
media!
Keynote
Presenta2on
Florida
Blogger
&
Social
Media
Conference
2013
Orlando,
FL
Full
Sail
University
www.themarketingnutz.com
2. blogger
box
You
are
NOT
a
“BLOGGER!”
Blogger Definition:
-To write entries in, add material
or maintain a weblog.
- A person who keeps &
updates a blog.
3. think
bigger
than
this
• 14% bloggers earn a salary through blogging
• $24k = average annual income
• $33k = average annual income corporate bloggers
• 50% paid per post earn less than $25 on average
& less than $1,000 /yr
13. Social Business
“Becoming a social business
transforms the organization from the
inside out, connecting the internal with
the external in a way that enhances
relationships and creates shared value
for the people, the business and
ecosystem as a whole.”
14. Social Media
“Refers to the means of
interactions among
people in which they
create, share, and
exchange information
and ideas in virtual
communities and
networks.”
15. Brand
“A brand is the set of expectations, memories,
stories and relationships that, taken together,
account for a consumer’s decision to choose
one product or service over another. If the
consumer (whether it’s a business, a buyer, a
voter or a donor) doesn’t pay a premium, make
a selection or spread the word, then no brand
value exists for that consumer.”
~Seth Godin
20. Source: Altimeter Group
use appropriate metrics
LOB/Geo
Stakeholders
Social Strategist/
Community Manager
• Business metrics:
revenue, CSAT,
reputation.
• Social media analytics:
Insights, share of
voice, resonance,
WOM.
• Engagement metrics:
fans, followers, clicks.
Corporate
26. Get to know your customer - or someone else will! !
MESSAGE:
mes•sage: Noun
a communication containing some
information, news, advice, request,
or the like, sent by messenger,
radio, telephone, or other means.
UNDERSTAND:
un•der•stand: Verb
to perceive the meaning of; to
accept as true-believe, to
grasp the significance,
implications, or importance of
GET THE MESSAGE:
Idiom
to understand or comprehend,
esp. to infer the correct meaning
from circumstances, hints
BELIEVE: be•lieve: Verb to have confidence in the
truth, the existence, or
reliability of something, faith.
relevance
27. Human
Brands:
• Think like humans
• Care about humans
• Value relationships
• Listen to other humans
• Talk like humans
• Have a personality
• Show their “human”
• Make & own their mistakes
• Are available
• Know themselves
• Know their audience
• Invest in people
28. My
Brand
is…
• What I say
• What I do
• What I think
• What I tweet
• What I post on Facebook
• What I Instagram
• What I write in email
• What I share
• How I respond
• How I interact on & offline!
• How I drive!
• ME!
39. Social
Media
2013
• Major factors driving social
media in 2013
– Mobile - # of ppl accessing
internet via mobile phone
increasing by 60.3% to 818.4
million in last 2 yrs
– Older user adoption: 55-64
fastest growing on Twitter with
79% growth rate since 2012
– G+ & Facebook ages 45-54
are fastest growing, with 46%
& 56% growth