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Social Media Marketing Tips for Bloggers and Business Owners

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Pam Moore
Pam Moore

You are the media" is the theme of Pam Moore's keynote presentation for the Florida Blogger & Social Media Conference held in Orlando, Florida, September 21 2013.

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Pam  Moore   CEO  /  Founder   Marke2ng  Nutz   YOU  are   the     media!     Keynote  Presenta2on     Florida  Blogger  &  Social  Media  Conference  2013   Orlando,  FL   Full  Sail  University     www.themarketingnutz.com
blogger box You  are  NOT  a   “BLOGGER!”   Blogger Definition: -To write entries in, add material or maintain a weblog. - A person who keeps & updates a blog.
think  bigger  than  this   •  14% bloggers earn a salary through blogging •  $24k = average annual income •  $33k = average annual income corporate bloggers •  50% paid per post earn less than $25 on average & less than $1,000 /yr
quit  whining!  
run  it  like  a  BUSINESS!    
don’t  fake  un2l  you  make  it     Source: Creative Commons
how  will  you…     •  Build community •  Prioritize audiences •  Identify influencers •  Activate audiences •  Syndicate •  Content architecture •  Generate REVENUE?
know  who  YOU  Are!    
YOU     are  the     media  
your                ul2mate                            plaYorm  
Social Business Success
Embrace     the   JOURNEY!  
Social Business “Becoming a social business transforms the organization from the inside out, connecting the internal with the external in a way that enhances relationships and creates shared value for the people, the business and ecosystem as a whole.”
Social Media “Refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”
Brand “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” ~Seth Godin
Relevance  is  not  an   op2on!    
COMMUNITIES CREATE MARKETS Opportunity Harvest Free     member   Paid     member   Loyal     evangelist   Community Zone Customer Zone $$
Source: Altimeter Group use appropriate metrics LOB/Geo Stakeholders Social Strategist/ Community Manager •  Business metrics: revenue, CSAT, reputation. •  Social media analytics: Insights, share of voice, resonance, WOM. •  Engagement metrics: fans, followers, clicks. Corporate
We use POST strategy to frame the Social Media Strategy
ID & acknowledge RAMs! ü Not funded ü Not in the plan ü Not integrated ü No metrics for success
get in their head!
listen  more  than  you  talk!    
quit  telling   me  what   words  I  can’t   say!    
Get to know your customer - or someone else will! ! MESSAGE: 
 mes•sage: Noun
 a communication containing some information, news, advice, request, or the like, sent by messenger, radio, telephone, or other means. 
 
 UNDERSTAND: un•der•stand: Verb 
 to perceive the meaning of; to accept as true-believe, to grasp the significance, implications, or importance of 
 GET THE MESSAGE: Idiom
 to understand or comprehend, esp. to infer the correct meaning from circumstances, hints 
 
 BELIEVE:
be•lieve: Verb 
to have confidence in the truth, the existence, or reliability of something, faith. relevance    
Human  Brands:     •  Think like humans •  Care about humans •  Value relationships •  Listen to other humans •  Talk like humans •  Have a personality •  Show their “human” •  Make & own their mistakes •  Are available •  Know themselves •  Know their audience •  Invest in people
My  Brand  is…   •  What I say •  What I do •  What I think •  What I tweet •  What I post on Facebook •  What I Instagram •  What I write in email •  What I share •  How I respond •  How I interact on & offline! •  How I drive! • ME!
Community  Rocks!    
people don’t buy things, they join things
OPC’s  Rock  Too!  
Image Source: Inflatablecrowd.com invest  your  2me  wisely  
ac2vate   influencers  
Don’t  ignore  the  trends  
quit chasing shiny objects
IDC  predicts  1.3B  mobile   workers  by  2015  
90%  mobile  users  have  device   within  arms  reach  100%  of  2me    
Social  Media  2013   •  Major factors driving social media in 2013 –  Mobile - # of ppl accessing internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs –  Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012 –  G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth
think  service  
audio  bridging  the  divide  
got  it?  
Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com

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Social Media Marketing Tips for Bloggers and Business Owners

  • 1. Pam  Moore   CEO  /  Founder   Marke2ng  Nutz   YOU  are   the     media!     Keynote  Presenta2on     Florida  Blogger  &  Social  Media  Conference  2013   Orlando,  FL   Full  Sail  University     www.themarketingnutz.com
  • 2. blogger box You  are  NOT  a   “BLOGGER!”   Blogger Definition: -To write entries in, add material or maintain a weblog. - A person who keeps & updates a blog.
  • 3. think  bigger  than  this   •  14% bloggers earn a salary through blogging •  $24k = average annual income •  $33k = average annual income corporate bloggers •  50% paid per post earn less than $25 on average & less than $1,000 /yr
  • 5. run  it  like  a  BUSINESS!    
  • 6. don’t  fake  un2l  you  make  it     Source: Creative Commons
  • 7. how  will  you…     •  Build community •  Prioritize audiences •  Identify influencers •  Activate audiences •  Syndicate •  Content architecture •  Generate REVENUE?
  • 8. know  who  YOU  Are!    
  • 9. YOU     are  the     media  
  • 10. your                ul2mate                            plaYorm  
  • 12. Embrace     the   JOURNEY!  
  • 13. Social Business “Becoming a social business transforms the organization from the inside out, connecting the internal with the external in a way that enhances relationships and creates shared value for the people, the business and ecosystem as a whole.”
  • 14. Social Media “Refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”
  • 15. Brand “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.” ~Seth Godin
  • 16. Relevance  is  not  an   op2on!    
  • 17.
  • 18.
  • 19. COMMUNITIES CREATE MARKETS Opportunity Harvest Free     member   Paid     member   Loyal     evangelist   Community Zone Customer Zone $$
  • 20. Source: Altimeter Group use appropriate metrics LOB/Geo Stakeholders Social Strategist/ Community Manager •  Business metrics: revenue, CSAT, reputation. •  Social media analytics: Insights, share of voice, resonance, WOM. •  Engagement metrics: fans, followers, clicks. Corporate
  • 21. We use POST strategy to frame the Social Media Strategy
  • 22. ID & acknowledge RAMs! ü Not funded ü Not in the plan ü Not integrated ü No metrics for success
  • 24. listen  more  than  you  talk!    
  • 25. quit  telling   me  what   words  I  can’t   say!    
  • 26. Get to know your customer - or someone else will! ! MESSAGE: 
 mes•sage: Noun
 a communication containing some information, news, advice, request, or the like, sent by messenger, radio, telephone, or other means. 
 
 UNDERSTAND: un•der•stand: Verb 
 to perceive the meaning of; to accept as true-believe, to grasp the significance, implications, or importance of 
 GET THE MESSAGE: Idiom
 to understand or comprehend, esp. to infer the correct meaning from circumstances, hints 
 
 BELIEVE:
be•lieve: Verb 
to have confidence in the truth, the existence, or reliability of something, faith. relevance    
  • 27. Human  Brands:     •  Think like humans •  Care about humans •  Value relationships •  Listen to other humans •  Talk like humans •  Have a personality •  Show their “human” •  Make & own their mistakes •  Are available •  Know themselves •  Know their audience •  Invest in people
  • 28. My  Brand  is…   •  What I say •  What I do •  What I think •  What I tweet •  What I post on Facebook •  What I Instagram •  What I write in email •  What I share •  How I respond •  How I interact on & offline! •  How I drive! • ME!
  • 30. people don’t buy things, they join things
  • 32. Image Source: Inflatablecrowd.com invest  your  2me  wisely  
  • 34.
  • 35. Don’t  ignore  the  trends  
  • 37. IDC  predicts  1.3B  mobile   workers  by  2015  
  • 38. 90%  mobile  users  have  device   within  arms  reach  100%  of  2me    
  • 39. Social  Media  2013   •  Major factors driving social media in 2013 –  Mobile - # of ppl accessing internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs –  Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012 –  G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth
  • 41. audio  bridging  the  divide  
  • 43. Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com