Pam Moore CEO /
Founder Marke2ng Nutz @PamMktgNut bridging the social digital divide

Embrace the
JOURNEY!

Houston, we have a problem.

news no longer
breaks! It tweets!

stop the
noise!

don’t
starve
your
community

76% marketers think they
know what customers want 34% have asked them Source: Pivot

-­‐ 59% social customers want
to share feedback -­‐ 58% want customer service only 34% marketers think these services are in demand Source: Pivot

YOU are the
media

your
ul2mate plaVorm

talk
to
yourself
much?

teach others to talk to
themself?

crazy depressed cat lady
counselor?

don’t fall for tricks
KloutFacebook Edgerank

don’t fake un2l you make
it Source: Creative Commons

Human Brands: •
Think like humans • Care about humans • Value relationships • Listen to other humans • Talk like humans • Have a personality • Show their “human” • Make & own their mistakes • Are available • Know themselves • Know their audience • Invest in people

quit
whining!

run it like a BUSINESS!

IDC predicts 1.3B mobile
workers by 2015

90% mobile users have device
within arms reach 100% of 2me

Social Media 2013 •
Major factors driving social media in 2013 – Mobile - # of ppl accessing internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs – Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012 – G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth

is anyone listening
to you?

think DNA, not tools

• WHO are you talking to?
• WHAT do they need? • HOW can you help? • WHERE do they want to talk? • WHY should they care?

audio
bridging
the
divide

think
assets
templates
hangout

ac2vate
influencers

COMMUNITIES CREATE MARKETS Opportunity Harvest
Free member Paid member Loyal evangelist Community Zone Customer Zone $$

got
it?

Questions? Pam Moore CEO /
Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com