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Bridging the Social Digital Divide #Isummit 2013 Presentation

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Pam Moore
Pam Moore

Orlando Social Media Agency, Marketing Nutz CEO & Founder presented strategies & tips for bridging the social media digital divide at the #Isummit event in Orlando, Florida 2013.

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Pam  Moore   CEO  /  Founder   Marke2ng  Nutz   @PamMktgNut   bridging  the     social  digital  divide  
Embrace     the   JOURNEY!  
Houston,  we  have  a  problem.    
news     no  longer   breaks!   It     tweets!    
stop     the   noise!  
don’t  starve  your  community  
76%  marketers  think  they   know  what  customers  want   34%  have  asked  them   Source: Pivot
-­‐  59%  social  customers  want  to  share  feedback     -­‐  58%  want  customer  service   only  34%  marketers  think  these   services  are  in  demand   Source: Pivot
YOU     are  the     media  
your                ul2mate                            plaVorm  
talk  to  yourself  much?  
teach  others  to  talk  to   themself?  
crazy  depressed  cat  lady   counselor?  
don’t  fall  for  tricks   KloutFacebook Edgerank
don’t  fake  un2l  you  make  it     Source: Creative Commons
Human  Brands:     •  Think like humans •  Care about humans •  Value relationships •  Listen to other humans •  Talk like humans •  Have a personality •  Show their “human” •  Make & own their mistakes •  Are available •  Know themselves •  Know their audience •  Invest in people
quit  whining!  
run  it  like  a  BUSINESS!    
IDC  predicts  1.3B  mobile   workers  by  2015  
90%  mobile  users  have  device   within  arms  reach  100%  of  2me  
Social  Media  2013   •  Major factors driving social media in 2013 –  Mobile - # of ppl accessing internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs –  Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012 –  G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth
is  anyone   listening    to  you?  
think  DNA,  not  tools    
• WHO are you talking to? •  WHAT do they need? •  HOW can you help? •  WHERE do they want to talk? •  WHY should they care?
audio  bridging  the  divide  
think  assets   templates hangout
ac2vate   influencers  
COMMUNITIES CREATE MARKETS Opportunity Harvest Free     member   Paid     member   Loyal     evangelist   Community Zone Customer Zone $$
got  it?  
Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com

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