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Pam	
  Moore	
  
CEO	
  /	
  Founder	
  
Marke2ng	
  Nutz	
  
@PamMktgNut	
  
bridging	
  the	
  	
  
social	
  digital	
 ...
Embrace	
  	
  
the	
  
JOURNEY!	
  
Houston,	
  we	
  have	
  a	
  problem.	
  	
  
news	
  	
  
no	
  longer	
  
breaks!	
  
It	
  	
  
tweets!	
  	
  
stop	
  	
  
the	
  
noise!	
  
don’t	
  starve	
  your	
  community	
  
76%	
  marketers	
  think	
  they	
  
know	
  what	
  customers	
  want	
  
34%	
  have	
  asked	
  them	
  
Source: Pivot
-­‐	
  59%	
  social	
  customers	
  want	
  to	
  share	
  feedback	
  	
  
-­‐	
  58%	
  want	
  customer	
  service	
  ...
YOU	
  	
  
are	
  the	
  	
  
media	
  
your	
  	
  
	
  	
  	
  	
  	
  	
  ul2mate	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  plaVorm	
  
talk	
  to	
  yourself	
  much?	
  
teach	
  others	
  to	
  talk	
  to	
  
themself?	
  
crazy	
  depressed	
  cat	
  lady	
  
counselor?	
  
don’t	
  fall	
  for	
  tricks	
  
KloutFacebook Edgerank
don’t	
  fake	
  un2l	
  you	
  make	
  it	
  	
  
Source: Creative Commons
Human	
  Brands:	
  	
  
•  Think like humans
•  Care about humans
•  Value relationships
•  Listen to other humans
•  Tal...
quit	
  whining!	
  
run	
  it	
  like	
  a	
  BUSINESS!	
  	
  
IDC	
  predicts	
  1.3B	
  mobile	
  
workers	
  by	
  2015	
  
90%	
  mobile	
  users	
  have	
  device	
  
within	
  arms	
  reach	
  100%	
  of	
  2me	
  
Social	
  Media	
  2013	
  
•  Major factors driving social
media in 2013
–  Mobile - # of ppl accessing
internet via mobi...
is	
  anyone	
  
listening	
  
	
  to	
  you?	
  
think	
  DNA,	
  not	
  tools	
  	
  
• WHO are you talking to?
•  WHAT do they need?
•  HOW can you help?
•  WHERE do they want to talk?
•  WHY should they car...
audio	
  bridging	
  the	
  divide	
  
think	
  assets	
  
templates
hangout
ac2vate	
  
influencers	
  
COMMUNITIES CREATE
MARKETS
Opportunity Harvest
Free	
  	
  
member	
  
Paid	
  	
  
member	
  
Loyal	
  	
  
evangelist	
 ...
got	
  it?	
  
Questions?
Pam Moore
CEO / Founder
Marketing Nutz
@pammktgnut
www.pammarketingnut.com
www.themarketingnutz.com
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Bridging the Social Digital Divide #Isummit 2013 Presentation

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Orlando Social Media Agency, Marketing Nutz CEO & Founder presented strategies & tips for bridging the social media digital divide at the #Isummit event in Orlando, Florida 2013.

Veröffentlicht in: Business, Technologie
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       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Bridging the Social Digital Divide #Isummit 2013 Presentation

  1. Pam  Moore   CEO  /  Founder   Marke2ng  Nutz   @PamMktgNut   bridging  the     social  digital  divide  
  2. Embrace     the   JOURNEY!  
  3. Houston,  we  have  a  problem.    
  4. news     no  longer   breaks!   It     tweets!    
  5. stop     the   noise!  
  6. don’t  starve  your  community  
  7. 76%  marketers  think  they   know  what  customers  want   34%  have  asked  them   Source: Pivot
  8. -­‐  59%  social  customers  want  to  share  feedback     -­‐  58%  want  customer  service   only  34%  marketers  think  these   services  are  in  demand   Source: Pivot
  9. YOU     are  the     media  
  10. your                ul2mate                            plaVorm  
  11. talk  to  yourself  much?  
  12. teach  others  to  talk  to   themself?  
  13. crazy  depressed  cat  lady   counselor?  
  14. don’t  fall  for  tricks   KloutFacebook Edgerank
  15. don’t  fake  un2l  you  make  it     Source: Creative Commons
  16. Human  Brands:     •  Think like humans •  Care about humans •  Value relationships •  Listen to other humans •  Talk like humans •  Have a personality •  Show their “human” •  Make & own their mistakes •  Are available •  Know themselves •  Know their audience •  Invest in people
  17. quit  whining!  
  18. run  it  like  a  BUSINESS!    
  19. IDC  predicts  1.3B  mobile   workers  by  2015  
  20. 90%  mobile  users  have  device   within  arms  reach  100%  of  2me  
  21. Social  Media  2013   •  Major factors driving social media in 2013 –  Mobile - # of ppl accessing internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs –  Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012 –  G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth
  22. is  anyone   listening    to  you?  
  23. think  DNA,  not  tools    
  24. • WHO are you talking to? •  WHAT do they need? •  HOW can you help? •  WHERE do they want to talk? •  WHY should they care?
  25. audio  bridging  the  divide  
  26. think  assets   templates hangout
  27. ac2vate   influencers  
  28. COMMUNITIES CREATE MARKETS Opportunity Harvest Free     member   Paid     member   Loyal     evangelist   Community Zone Customer Zone $$
  29. got  it?  
  30. Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com

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