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March 29, 2015Design ©2015 Social Media Examiner, Content Copyright Presenter • Do not distribute
Advanced Twitter for
Business Strategies to Grow
Community, Generate Leads &
Drive Sales
Presented by
Pam Moore
@PamMktgNut
2
What this presentation is not
 Twitter 101
 Twitter tool geek out session
 How to increase your Klout score
 Twitter complaint desk
 Twitter sales session
 Everything you need to know to
rock Twitter
3
What this presentation IS
  Twitter myth busting
  What to never do on Twitter
  What you must do on Twitter
  Why building community, generating
leads & sales is not just about what
you do on Twitter
  What you can do NOW to increase
results
Some favorite tools
  Meerkat
  Buffer
  Sprout Social
  Hootsuite
  Manage Flitter
  Triberr
  Infusionsoft
  Leadpages.net
  Wordpress
  Simply Measured
  Tweetchat.com
  Google Analytics
  OneQube
  Libsyn
WHAT YOU DO OFF TWITTER IS
AS IMPORTANT AS WHAT YOU
DO ON TWITTER
5
MY GOAL FOR YOU TODAY
6
✗ ✗
7
My Goal for You today
IT’S NOT ABOUT YOU!
#SORRYNOTSORRY
8
IT’S NOT ABOUT YOUR SPAM
9
Click mylinks NOW!
✗
It’s not about getting
followers
IT’S NOT JUST NUMBERS
11
IT’S NOT A SILO OF SUCCESS
12
IT’S NOT…
13
WHY SHOULD WE DO TWITTER?
INSTEAD THINK…
CAN I INSPIRE, ENTERTAIN &
DELIGHT MY AUDIENCE & IDEAL
CUSTOMER VIA TWITTER?
14
✗
IT’S ABOUT MINDSET
15
YOU
are the
media
YOU
are your
brand
Humanize it
•  Think like humans
•  Care about humans
•  Value relationships
•  Listen to other humans
•  Talk like humans
•  Have a personality
•  Show their “human”
•  Make & own their mistakes
•  Are available
•  Know themselves
•  Know their audience
•  Invest in people
•  Take risk
Human brain processes visuals 60,000 times faster than decoding
text!
20
BE A CURATOR OF GOODNESS
People don’t buy
things, they join
things
Build it and they
will come never
worked
P = People
O = Objectives
S = Strategy
T = Technology
Don’t	
  Start	
  with	
  Technology	
  
OPPORTUNITY AWAITS
24
HELLO… YOU CAN NOT SKIP
THE CONVERSION FUNNEL &
EXPECT CONVERSIONS
25
✗
CONVERSIONS NEED
TO ALSO HAPPEN
ON YOUR TURF
26
✗
 Integrated platform
that works when you
are not working!
 Inspires, engages,
nurtures & activates
 Consistent brand
architecture
Integrated
Platform
Embrace	
  OPCs	
  	
  Other	
  people’s	
  community	
  &	
  content	
  
Activate Influencers
29
Platform Tier 1 Target Market
Segments
Tier 2VIP Tribes
Blog
Twitter
LinkedIn
Facebook
Content
Syndication
Internal Family &
Friends
Industry Influencers
Media
Thought Leaders
TWEET CHAT
30
•  A fun way to get tweeps
(people who tweet) together at
a determined time to talk
about a pre-determined
subject via Twitter
•  Hashtags help the tweet chat
participants organize
conversation and connect with
one another 
You Got This!
Pam Moore
@PamMktgNut
Blog: PamMarketingNut.com
Agency: TheMarketingNutz.com
Podcast: SocialZoomFactor.com

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