Deck I used at Social Media Marketing World 2015 for my Advanced Twitter for Business Strategies to Build Community, Generate Leads & Increase Sales presentation on March 27, 2017.
Strategies and tips are useful for overall marketing as well as any social network such as Facebook, LinkedIn, Instagram, Pinterest, Google Plus, blogging.
2. 2
What this presentation is not
Twitter 101
Twitter tool geek out session
How to increase your Klout score
Twitter complaint desk
Twitter sales session
Everything you need to know to
rock Twitter
3. 3
What this presentation IS
Twitter myth busting
What to never do on Twitter
What you must do on Twitter
Why building community, generating
leads & sales is not just about what
you do on Twitter
What you can do NOW to increase
results
4. Some favorite tools
Meerkat
Buffer
Sprout Social
Hootsuite
Manage Flitter
Triberr
Infusionsoft
Leadpages.net
Wordpress
Simply Measured
Tweetchat.com
Google Analytics
OneQube
Libsyn
5. WHAT YOU DO OFF TWITTER IS
AS IMPORTANT AS WHAT YOU
DO ON TWITTER
5
18. Humanize it
• Think like humans
• Care about humans
• Value relationships
• Listen to other humans
• Talk like humans
• Have a personality
• Show their “human”
• Make & own their mistakes
• Are available
• Know themselves
• Know their audience
• Invest in people
• Take risk
29. Activate Influencers
29
Platform Tier 1 Target Market
Segments
Tier 2VIP Tribes
Blog
Twitter
LinkedIn
Facebook
Content
Syndication
Internal Family &
Friends
Industry Influencers
Media
Thought Leaders
30. TWEET CHAT
30
• A fun way to get tweeps
(people who tweet) together at
a determined time to talk
about a pre-determined
subject via Twitter
• Hashtags help the tweet chat
participants organize
conversation and connect with
one another
31. You Got This!
Pam Moore
@PamMktgNut
Blog: PamMarketingNut.com
Agency: TheMarketingNutz.com
Podcast: SocialZoomFactor.com