Marketing Plan for Android app

4. Why is it a good idea to
enter this industry?
It can be broken into two segments:
Both of these are growing segments
with ample opportunities.

5. • Lack of a quality and satisfying travel app
• Need for something which doesn’t really exist with
key features
i. a day trip
ii. Limited to only items and attractions the city is
famous for.
•Challenge to enter the world of apps
•Today’s traveler are enthusiastic and tech-savvy
and expect real time and personalized services.
•Need to expand the offers and ideas.

7. COMPANY OVERVIEW

8. MARKET OVERVIEW
Tourism
transaction
-15 % of the
global
ecommerce
revenue
15 % -
leisure
travelers
download
tourism apps
prior to their
trips.
85%-
tourists
use cell
phones
Global
economic
contribution
– 7.2 trillion
US$
Predicted
growth
rates- 4%
annually
over the next
10 years
Number of
free mobile
apps
downloads
-92.88bn
and paid-
9.19bn
Number of
apps
available in
Google Play
store
2,200,000

9. TARGET CUSTOMERS
People from any
region or culture
all over the world
can use it.
•For middle and
higher classes.
•Travel enthusiasts
•Locals looking for
rewards for
sharing their own
feedback.
•Tech savvy-
comfortable
with
technology.
•Having
access to
smart phones
and different
platforms.
•Family.
•Age &
Gender no bar
•Being your own
tourist guide
definitely cost
you less.

13. Customer’s needs and wants
Services just a click
away.
Cheap, flexible, unique and
memorable one-day tour.
Easy access to maps
Contents
filtered with
location.
No to guidebooks.
Concise information
on the uniqueness of
that city.

14. COMPETITION
Even throughout the massive
amount of travel and tour apps
like ‘visit a city’ run on somewhat
similar concept, but there doesn’t
seem to be a direct competitor.

15. Points of Parity:
•Things to do
•Discover nearby options.
•Browse and add reviews.
•City maps
•Offline access
Points of Difference:
•Planning one day trip efficiently without a guide book.
•Quick navigation
•Insights of famous attractions, culture and the only famous take
away items of the city. Other apps on somewhat similar
concept show the nearby places to your location. But this app
will limit the search by filtering the localite’s feedback and
planning your 1 day trip with just the well known attractions.
•Reward in the form of Vouchers to the localites.
•Can also reveal something enthusiastic during crossing the
cities.

17. PRODUCT & PRICE
Start
would
be
free.
Once, the app will
be slightly
established with
some customer
base, we can
move to
sponsorships.
The best way to earn
money can be through
“ADSENSE” which is free
and simple way to earn
money by putting ads on
your app and this money
can be directed to local
people rewards for
giving their valuable
feedback.

18. After the app is established and works superior to
customers,
•Basic tour services for free.
•Charge small amount with some discount offers for
specific travel questions.

19. PREMIUM PRICE
KEY: set user expectations. Users expect simple apps to
be either free or 99 cents.
More complex utilities often sell for between $2.99 and
$4.99.
While users won’t know if they got their money’s worth
until they install the app, users will be quick to leave
negative feedback if they feel they’ve been ripped off,
which will likely turn off future customers.
So, by analyzing other apps, $4 at beginning would be a
reasonable set up price.

20. PROMOTIONS

21. DISTRIBUTION

25. DEVELOPMENT PROCESS

27. ENVIRONMENT

31. Created by PALAK BANSAL,ZHCET (ALIGARH
MUSLIM UNIVERSITY) during a marketing internship
under Prof. Sameer Mathur (IIML) from 3rd
July-29th
July,2017.