PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines for the period October 2015. It covers top advertisers, categories and brands, newspapers, magazines and their % share in total advertising.

1. Print Media
Monthly Report October
2015

2. Analysis: Mediatrack Pakistan
About the Report:
This report doesn’t includes classified ads, Job opportunities, Tender, Condolence,
and Notices.
Mediatrack monitor the data from all major Publications of Karachi, Lahore,
Islamabad Hyderabad & Multan regions.
For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly
Bio Monthly Magazines and Digest monitor for this study.
Analysis are based on Publications and Magazines spending combine. Sunday
Magazines of Publications are merged with Publications.
About Mediatrack:
Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV,
FM, Print and Out of home media monitoring for Pakistan and Afghanistan.
About the Report

3. TOP 20 CATEGORIES
% Share of Spent
0.9
0.9
0.9
0.9
0.9
1.0
1.0
1.0
1.0
1.3
3
3
3
3
5
8
10
11
12
15
GOVT OF KPK
BEAUTY SOAPS
HOSPITALS/DAWAKHANA
COOKING OIL & GHEE
CARS/JEEPS
CHAIN STORES
HOTELS
WATCHES/CLOCKS
RAZERS
CHARITY ORGANISATIONS
SECURITY SERVICES
AIRLINES
CORPORATE
GARMENTS
GOVT OF SIND
GOVT OF PUNJAB
FEDERAL GOVERNMENT
INSTITUTES
CONSTRUCTION
BANKS

4. TOP 20 ADVERTISERS
% Share of Spent
0.9
0.9
1.1
1.1
1.2
1.3
1.3
1.3
1.4
1.4
1.5
1.5
1.6
1.9
2
2
2
2
8
13
KINGS REAL ESTATE
GIGA GROUP
HABIB BANK
NISHAT LINEN
BANK AL HABIB
LUMS
ETIHAD AIRWAYS
GUL AHMED
NBP
HR CONSULTANT
IZHAR GROUP
DHA
BANK ISLAMI
TREET CORPORATION
UBL
ISPR
ALLIED BANK
MCB
GOVERNMENT OF PUNJAB
GOVERNMENT OF PAKISTAN

5. TOP 20 BRANDS
% Share of Spent
0.9
1.0
1.0
1.1
1.1
1.2
1.3
1.4
1.4
1.4
1.4
1.5
1.6
1.6
1.6
2.0
2.0
2.3
3.4
4.3
NISHAT LINEN
BANK AL HABB AUTO FINANCE
UBL TREM DEPOSIT
LUMS
MINISTRY OF WATER & POWER
ETIHAD AIRWAYS
GUL AHMED
HR CONSULTANT
DREAM GARDENS
DHA VELLY
GOVERNAMENT OF PUNJAB
MCB BURQRAFTAAR
BANK ISLAMI
ELECTION COMMITION
NDMA
GOVERNMENT OF PAKISTAN
ISPR
ALLIED BANK
MINISTRY OF INTERRIOR PUNJAB
SINDH INFORMATION MINISTRY

6. PAGE WISE ANALYSIS
% Share of spent
BACK PAGE
15%
BACK INSIDE
1%
FRONT PAGE
24%
FRONT INSIDE
7%
INSIDE
53%

7. REGION WISE ANALYSIS
% Share of spent
Hyderabad
1%
Islamabad
24%
Karachi
37%
Lahore
33%
Multan
5%

8. URDU VS ENGLISH PUBLICATION
% Share of spent
ENGLISH
41%
URDU
59%

9. BLACK AND WHITE VS COLOUR
% Share of spent
BLACK & WHITE
16%
COLOUR
84%

10. DAY WISE ADVERTISING TREND
% Share of spent
28.5
11.3
7.2
10.2
15.5
16.5
10.8
0.0
5.0
10.0
15.0
20.0
25.0
30.0

11. For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Arshad Bhatti
khi@mediatrackpk.com
Phone: +9221-34289818-9
THE END