This document is a mobile statpack from eMarketer that provides statistics and forecasts about mobile device usage, mobile commerce, and mobile marketing in the United States. It contains information on topics such as the reach of mobile devices, the growth of mobile shoppers and buyers, the influence of mobile on commerce, and metrics related to mobile commerce performance. The statpack is broken into three sections on mobile device reach, mobile shoppers and buyers, and mobile commerce influence and performance, and provides charts, statistics, and forecasts on each topic.
2. One purchase isn’t enough. To win today’s
customer journey, you need to build the
kinds of strong, sustainable relationships
that drive serious ROI and support long-term
marketing success.
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TREAT EVERY
CUSTOMER
LIKE THEY’RE
THE ONLY ONE
A P P B OY. C O M / M O B I L E - S TAT SY O U R M A R K E T I N G, B E T T E R.
Personalizing push
and email boosts
purchases and other
conversions by at least
27%
*
SOURCE:APPBOYPROPRIETARYDATA
27. MONETIZING MOBILE SHOPPERS:
WHAT BRANDS NEED TO KNOW
71%
RECOMMENDATIONS HAVE THEIR PLACES, BUT SHOPPERS
REALLY WANT A DEAL
I like in-app/in-browser messages that contain...
While a product reco can nudge some users to buy, once they’re in
your app, people would rather see a deal or promotion.
ABANDONED CARTS ARE NORMAL—
AND DON’T MEAN SHOPPERS HAVE
LOST INTEREST
When shopping online, I put items
in my cart that I intend to purchase,
but I don’t check out immediately.
SOMETIMES / 32%
ALWAYS / 21%
RARELY / 11%
NEVER / 4%
OFTEN / 32%
PEOPLE LIKE CUSTOMIZED
MESSAGES, BUT NOT
ALL PERSONALIZATION IS
CREATED EQUAL
Online shoppers would rather have
outreach customized based on their
local weather instead of their name.
CUSTOMIZED BY WEATHER
CUSTOMIZED BY NAME
IF YOU WANT TO ENGAGE SHOPPERS, DON’T
BURY THEM IN MESSAGES
If you never accept push, why not?
TOO MANY MESSAGES
MESSAGES AREN’T RELEVANT
OTHER
MESSAGE RECEIVED AT INCONVENIENT TIMES
PREFER SUGGESTIONS
PREFER PROMOS69%
27%
GET YOUR RESULTS
S E E H O W Y O U R M A R K E T I N G E F F O R T S S TA C K U P W I T H A P P B O Y ’ S D I G I T S M O B I L E M A R K E T I N G B E N C H M A R K S
W E B T O O L . C H O O S E “ R E TA I L + E C O M M E R C E ” F R O M T H E I N D U S T R Y TA B T O G E T S TA R T E D .
56%
Be careful with push—using this channel
to send too many messages is the #1
reason shoppers disable it.
SOURCE:APPBOYCONSUMERSTUDYVIAPOLLFISH.COM
85%