The document discusses how search engine algorithms like Google's Penguin and Panda updates target thin or low-quality content and links. It also explores how social media and engagement metrics may become more important ranking signals. Key points include focusing on high-quality, shareable content; building quality backlinks through outreach; analyzing page-level metrics like author rank and social signals instead of just domain metrics; and creating a strategic, holistic campaign to stay ahead of algorithm changes. The takeaways emphasize earning links through good content and relationships rather than buying links, as well as client education on the value of a long-term approach.
21. SOME PEOPLE THINK GOOGLE IS SAYING THIS…
Image Credit: http://seomemes.com/
22. SIMPLY BECAUSE IT SAYS SO IN THEIR GUIDELINES
Source Credit: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=40349
23. SOME PEOPLE BELIEVE GOOGLE IS HEADING
TOWARDS SOCIAL AS A SIGNAL
Source Credit: http://www.slideshare.net/kevgibbo
Source Credit: http://www.seobook.com/engagement-marketing
Source Credit: http://www.lynetteradio.com/2013/the-new-seo-social-engagement-optimization
24. BECAUSE THIS GUY IS SAYING IT!
Source Credit: http://www.youtube.com/watch?v=2jYJV9zHy04
Cool To Read: http://www.brafton.com/news/qa-with-matt-cutts-at-ses-san-francisco-social-reputability-for-seo-traffic-cannibalization-and-the-promise-of-transparency-from-google
Cool To Read : http://www.searchenginenews.com/blog/entry/matt-cutts-view-on-the-importance-of-social-signals-in-the-future-the-power#.UStRTDDlFXU
25. SOME PEOPLE BELIEVE GOOGLE ARE ALL ABOUT THE MONEY
SO LET’S F*CK SEO!
Image Credit: http://01100111011001010110010101101011.co.uk/2012/04/matt-cutts-masterplan
26. BECAUSE WITH SERPS LIKE THIS WHO COULD BLAME THEM?
PAID PAID
RESULTS RESULTS
50. GOOGLE ALREADY TOLD US:
- PANDA – SH*T CONTENT
- PENGUIN – SH*T LINKS
- AGENT RANK – WHO LINKS TO WHO
ESSENTIALLY GOOGLE IS TRYING TO FUTURE PROOF
THEIR SEARCH ENGINE FROM SPAMMERS
64. Client Social Media Metrics
- Upper Quartiles – 7648 TOTAL SOCIAL SHARES
- Median Quartiles – 5490 TOTAL SOCIAL SHARES
- Lower Quartiles – 4601 TOTAL SOCIAL SHARES
- Extreme Anomalies
- Best - 130416 TOTAL SOCIAL SHARES
- Worst - 3897 TOTAL SOCIAL SHARES
Original Data from: http://socialcrawlytics.com
65. Client Social Media Metrics
- Upper Quartiles – 7648 TOTAL SOCIAL SHARES
- Median Quartiles – 5490 TOTAL SOCIAL SHARES
- Lower Quartiles – 4601 TOTAL SOCIAL SHARES
- Extreme Anomalies
- Best - 130416 TOTAL SOCIAL SHARES
- Worst - 3897 TOTAL SOCIAL SHARES
Original Data from: http://socialcrawlytics.com
66. Client Social Media Metrics
THIS ESSENTIALLY
SHOWS YOU HOW TO
BENCH MARK YOUR
SOCIAL METRIC FIGURES
WITH WHATS GOING
ONSITE
Original Data from: http://socialcrawlytics.com
67. Client Social Media Metrics
TOTAL = 8,842
TOTAL = 2275
Original Data from: http://socialcrawlytics.com
69. WHO links to you could be more important
than WHERE it’s from
Source Credit: http://www.recommendedusers.com/authors-writers/
70. THE QUALITY OF THE ORIGINAL DOMAIN
- METRICS
- PAGERANK
- DOMAIN AUTHORITY
- CITATION & TRUST FLOW
- LINK RELEVANCE
- IP ADDRESS
- EXTERNAL VS INTERNAL LINKS
75. NUMBER OF CO-CITATION LINKS GENERRATED
FROM REFERRING URL
Source Credit: http://vysibility.com/dump-the-anchor-text-start-focusing-on-co-citations/
Further Reading: : http://searchenginewatch.com/article/2251195/What-is-SEO-Cocitation
98. KEY TAKEAWAYS
Analyse:
- Human Engagement
- Social Engagement Levels
- Bench Marking Existing Sticky Content
- Link Metrics:
- Average Link to a new page
- Measure Co-Citations
Believe it or not but quality content existed before the internet
Once upon a time there were no such things as search engines and people used to share website though word of mouth because they shared quality and useful content
What happened?!?! Shocked Picture
Search engines like Google,
What happened?!?! Essentially people gamed the system
What happened?!?! Essentially people gamed the system
What happened?!?! Essentially people gamed the system
What We Have Really Got This!
What We Have Really Got This!
What We Have Really Got This!
What happened?!?!
What We Have Really Got This!
Panda & Penguin Happened Which Mean’t This
What We Have Really Got This!
What happened?!?!
What happened?!?!
What happened?!?!
What happened?!?!
Kevin Google says so slide
What happened?!?!
What happened?!?!
What happened?!?!
What happened?!?! HIGHER CTRs although in SERPs with ORGANIC!!!
What happened?!?!
What happened?!?!
Search Metrics Image
What happened?!?!
What happened?!?!
“Do We Just Build Quality & Content and Wait For The Magic To Happen?”
“Do We Just Build Quality & Content and Wait For The Magic To Happen?”
What happened?!?!
“Do We Just Build Quality & Content and Wait For The Magic To Happen?”
“Do We Just Build Quality & Content and Wait For The Magic To Happen?”
“Do We Just Build Quality & Content and Wait For The Magic To Happen?”
“Do We Just Build Quality & Content and Wait For The Magic To Happen?”
“Do We Just Build Quality & Content and Wait For The Magic To Happen?”
Addsergey image
What happened?!?!
What happened?!?!
What happened?!?!
IMAGES OF SOCIAL STUFF
What happened?!?!
GET A NEW EXAMPLE!!!!!!!!!!!!!!!!!!
What happened?!?!
What happened?!?!
What happened?!?!
What happened?!?!
What happened?!?!
What happened?!?!
What happened?!?!
What happened?!?!
What happened?!?!
What happened?!?!
What happened?!?!
What happened?!?!
What happened?!?!
What happened?!?!
CHANGE THIS SHIT – TO SOMETHING ELSE – ECONSULTANCY
CHANGE THIS SHIT – TO SOMETHING ELSE – ECONSULTANCY
What happened?!?!
CHANGE THIS SHIT – TO SOMETHING ELSE – ECONSULTANCY
My interpretation of the definition, in terms of how this affects SEO, is this: If you have a piece of killer content about wedding rings (A), and a link that says “click here” to a website that sells wedding rings (B), then the website that it is linking to must be about wedding rings (C).It’s pretty straightforward and we are seeing a lot of evidence that Google starting to shift their ranking signals away from anchor text (it’s not dead yet) and more toward the idea of co-citation.