The document describes different types of creative production briefs, including contractual, negotiated, formal, informal, commission, tender, co-operative, and competition briefs. Contractual briefs involve a signed agreement outlining objectives, while negotiated briefs involve compromising between two parties' ideas. Formal briefs provide basic information from a client for a media company to produce a product. Informal briefs are created quickly through meetings but may lack professionalism. Commission briefs involve a large company hiring another to create a product. Tender briefs allow new individuals to develop ideas for a client. Co-operative briefs require working with other companies with the same brief. Competition briefs provide rules and guidelines for entering a competition

1. Different Types Of Creative Production Briefs.
Contractual Briefsinvolves a signed agreement stating certain objectives, if either you
or the party were to break any of the agreements this would be breeching the contact
which could lead to legal action.
For example;I was asked to carry out a role as a main character in a reality TV
Programme by the BBC on BBC Three. I attended a meeting with the TV show director
along with legal representatives to ensure the contract was ‘proper’ and I fully
understood the terms and guidelines of the role. The director contacted me shortly
after the meeting via telephone stating we have regular meetings and rehearsals that I
must attended. During my free time I decided to learn my lines from the script and
memorise all stage directions and events within the script. I also used a diary during this
so I could keep up with the interviews and rehearsals, this helped a lot. I don’t really
need any technical skills for this but I did need experience and proof which I shown the
TV show director some of my previous work. This helped me a lot with my career
because a bigger range of audience got to see my acting skill and what I am capable of,
also other TV directors may want me on there shows to work with or even the same TV
director.
http://wiki.answers.com/Q/Identify_the_different_types_of_briefs_used_in_the_media_industries
“Contractual - Involves a signed agreement with stated objectives. If you or the other party
were to break any agreements you would be in breach of contract and could face legal
action”
Negotiated Briefsare when two parties have different ideas but they’ve come to a
decision by working together and making sure that they both are happy with the
decision. The brief gradually develops by a discussion.
For example; I have been asked to take part in a radio show working with another
presenter by Capital FM, they have asked us both to say certain things and play the
jingles/music which they want during the radio show instead of the show which we have
both organised together. We didn’t agree with this so we emailed them asking if we
could arrange a meeting to discuss our show and what they’ve told us do. During the
discussion they agreed to certain parts of our script as long as we added certain parts
they wanted in the radio show. While we were both progressing on editing the script we
kept in touch with Capital FM via email, once we completed the script we emailed them
what we had come up with so they could let us know if they agreed with the final script
with both ours and their ideas. While we were producing the script we had to manage our
time as we both work, we arranged certain times and days for both of us to work on the
script. To get the part of being a presenter on the show we had to show them previous
work and tell them about the skills we had and what software we know how to use. This
could help with my career because a wider audience will hear me as a presenter, also
Capital FM could ask me to presenter more of mine or there radio shows. I could also get
asked off other radio stations to write up scripts for them, make jingles, adverts etc…

2. http://workingtoabriefmattwheeler.blogspot.co.uk/2011/09/understand-requirements-of-working-to.html
“Negotiated: This is when two parties have different ideas from each other but they both
have to come to a decision by compromising and making sure that both the parties are
happy by the decision. In this way the brief is gradually developed by discussion. This is good
because client will get what he or she wants, but because the media firm is not competing
against others the client doesn’t know if they are getting a good price”
A Formal Briefis when a media company have been given a brief by the client which
outlines the product they want to produce. The brief can be very open and it only
includes the information to be able to produce the product, any other information the
company wanting to know can be discussed while they’re negotiating with the client. The
client and the company employed by them will have to formally agree on the brief, but
agreeing on it doesn’t always make it legally binding.
For example; I have been asked to produce a trailer for a new video game which hasn’t
been released yet, it has to be at least 3minutes long. After reading the brief I will put
down a few ideas and then I will email or phone them to organise an interview, if I want
to know anything else I will ask them during the interview and show them a few ideas of
mine to see if they’re still interested. If they are I will email them if I need/want to
know anything during the planning and producing. I will have to do some research on the
game and ask them for certain clips of the video game in which I can edit within my
trailer. I will have to manage my time as I have been given a deadline for the trailer to
be complete, I will make a rough copy of the trailer to show them my ideas put together
and if they like it I will try and complete the official trailer before my deadline as if
they want anything else edited into it I can do it in time and not go over the time given
to me. To be able to do this I will need certain Technical skills such as being able to edit
videos on programs such as song Vegas pro, adobe after effects and adobe premiere pro.
This could help with my career as a wider audience will get to see my skills and work, also
I could get asked off other game designers to produce them an advert for their new
game or even from the same video game designer.
http://creativemediaatjt.blogspot.co.uk/2013/03/formal-brief.html
“This this where a media company is given a brief by the client which outlines the product
which they are wanting to be made. This brief is very open and only gives enough
information to be able to produce the product, any issues or information that the media
company would like to go over can be discussed during the negotiations with the client. Both
the client and the company employed by them will formally agree on the project and the
brief but it can not always be legally binding.”
An Informal Briefis done during a meeting; the brief must appeal to all members from
the client list. Informal briefs can be created a lot quicker than any other brief as the
environment is usually relaxed but they’re not always seen as a professional brief and
they can sometimes be unclear.For example; I have been asked to produce a magazine
article in which teenagers would be interested in they asked me to do this during a
meeting and told me what the magazine has to include. The clients gave me a few ideas
of their own. I shall keep in touch via meetings as we have arrange a variety of different
meetings which we are all free, I shall also email them if I am not too sure on some of

3. the brief. I have a deadline of 16 weeks in which the article has to be handed in and if it
isn’t it won’t be considered to be used. I shall do some research to start with as I need
to know what sort of things teenagers like to read, I shall also look at different images
and go out and take images myself in which I am going to include in my magazine. I need
a variety of different skills for this as I need to be able to write formal but also so
teenagers understand the article. I will also need to be able to take professional-like
images appropriate to what I am writing about and if I want to edit these images I will
also need to know how to use a editing software for example ‘Photoshop’. This can help in
my career as both writing and photography as a wider range of audience and companies
will see my work and may want me to produce something for them. Also the same
company might like my work and that could help progress my work with them as they
could hire me or get in touch with me if they want me for a certain product they want
producing.
http://sophiehunit5workingwithabrief.blogspot.co.uk/2011/11/guide-to-working-in-creative-media.html
“This type of brief is done face to face through a meeting, all aspects of the brief must appeal
to all members from the client list, the advantages of doing an informal brief is that it can
create a relaxed enviroment and their for be created alot quicker, the disadvantages of a
informal brief is that it can be seen as unprofessional and unclear.”
A Commission Brief is when a large media company employs an independent media
company to create and produce a product for them. Once the product has been produced
the larger company may go using the product for an external client who may pay the
independent company who produced the product. Unlike most other briefs they’re not
negotiated between the company and the client, but the brief does get negotiated
between the media companies who are involved.For example; I have been asked to
produce a new banner for the BBC Iplayer, they’ve told me it has to include their own
brand and their colours. It can also be a moving image/animation, if I do that it has to
be around a 5 second moving image. They told me this during an interview and said if I
need any more information about it I should arrange another meeting or give them a
phone call or email. During the production of the banner I shall keep sending them some
of my ideas to see if they agree and see if they want anything else added into it, I shall
keep in touch with them throughput the whole production via phone/email. They’ve given
me a deadline of 8 weeks in which the banner has to be completed and handed in to get
to this deadline I shall bring it a week back for I can try to complete it in 7 weeks and
then if I need to change anything I shall complete that in the last week before I send it
into them. I will need to be able to use a different variety of editing programmes one
being ‘Photoshop’ so I am able to create and edit the banner which I am producing, also
being able to use video editing software would be useful because if I want to create it
as a moving image it would make it easier to do so. This could help me with my career as
a wide range of audience will see my work and the company which I created it for may
want my help again in producing one of their products.
http://creativemediaatjt.blogspot.co.uk/2013/03/commission-brief.html
“This brief is where a large media company will employ an other independent media
company to create and produce the product for them, and after the product has been made
the larger company may go on to be use the product for an external client who will pay the

4. independent media company for making the product and they could even get a cut of the
royalties too. The brief is not negotiated between the company and the client, however is
negotiated between the two media companies.”
Tender Briefsare briefs which you would receive if you’re a new to the company, these
are where you’d share your ideas and develop them with others. Once the brief has been
discussed the company decides if you should be the client.
For example; I have recently been recruited by the BBC as they’re looking for new
individuals who have new ideas for a new TV show to be shown on BBC One, we have been
asked to work in a team to put our ideas together and share them with the BBC to see if
they will agree and air the TV show. We have to put all the time in we can to try and
meet the deadline and we also will have to arrange meeting which we can all make. Also
email each other with certain ideas they would like to put into the pitch we are going to
do. We will have to share what technical skills we have with each other and also include
it in our pitch so the BBC know we have some sort of experience and that we can do a lot
with our TV show as well as just plan it, for example we will need to know how to use
cameras, sound equipment, editing programmes etc… in a professional way. This can help
with my career as a wider audience will get to see my work and what I am capable of, it
will also give me more experience. Also the BBC could ask me to do other work within the
company and other companies may asked me to do work in their studios.
http://sophiehunit5workingwithabrief.blogspot.co.uk/2011/11/guide-to-working-in-creative-media.html
“This is the type of brief you would recieve if you are new to the company and wher you
would develop your ideas amongst others and from their the company would decide if you
should be the client. The advantages are that it is very relaxed and easy however the
disadvatages are that you may not be chosen as the final client”
Co-Operative briefsare when you work with other production companies/organisations
that have also got a brief for the same product. You both have to work together co-
operatively.
For example; I have been asked by a company to share some of my ideas for a new
magazine which they’re producing. They’ve came up with a variety of professional ideas
and are offering to take on some of my ideas, during this I will have to work co-
operatively with the company even if they change or disagree with some of my ideas as I
may disagree with some of theirs. I will have a variety of meetings with them as we will
be working together on producing the product. I will also email them to either organise
meetings or to discuss some more of my ideas. I will have to manage my time by making
sure I’m free on the set meetings/discussions. We will also have to make sure we meet
the dead line either before or in time. Technical skills would help as I may need some
editing skills with some pictures which the magazine will include, I also may need to know
how to work certain programs on a computer. This may help with my career as the same
company may ask me to help produce other products or may even ask me to produce my
own products, not only the same company but other big companies may ask me to as well.

5. A Competition Brief is a brief when you’re taking part in a competition, it allows the
clients to understand what they need to do to enter and complete the competition. A
competition brief can be more intense with the audience than any other brief. They give
the client the brief for them to understand what they need to do.
For example; Key103 have asked me to create a radio advert to advertise for one of
their new presenters on the radio. They have told me it can’t be longer than 30seconds
and it will feature on every other break within the radio show. This brief would be best
suited as I will be able to feature the main rules within the competition. I will
communicate with Key103 by arranging an interview and finding as much information
about the competition as I can. I will also ask what they would like within the advert or
if they want anything specific I could put in with my ideas. During the discussion I will
tell them about some ideas I have for the advert. Once I have found out all the
information which I need to plan and produce the advert I will keep sending them ideas
via email.Time management would be crucial with this piece of work which means all the
work must be completed preferably before or on the deadline. To get a bigger chance
of creating the radio advert I will mention past experience and show them previous work
which I have produced, I will tell them this before, by email, or during the first
interview. Having technical skill will be useful as being able to operate sound recording
equipment and having the correct editing software would mean the advert would be as
professional as possible. If they liked my radio advert and used it in their radio show a
bigger audience would be able to hear my work and it may also help me making more
money because I could get asked to do other adverts by the same or different company.
http://sophiehunit5workingwithabrief.blogspot.co.uk/2012/01/competition-brief.html
“This type of brief is given to you when participating in competitions, it allows the clients
tounderstand what they must do to enter and complete the competition, this brief is different
to other briefs as it is more intense with the audience. This brief is usually used for companys
that are promoting competitions, the brief is given out to clients so they can understand
what they are to do. When creating the brief the client must consider the scope of work,
medium required, size of purchase ( how many competition details are needed), target ..”