SlideShare ist ein Scribd-Unternehmen logo
1 von 10
Downloaden Sie, um offline zu lesen
By Paige Huszarik
 Young Adults / Coming of Age (18-34)
 Adventure Seekers
 Environmentally Friendly
 Want Reliable Gear
 Digital Advertising is key!
 This is the main form of advertising this age group sees
 Focusing on platforms they use such as Instagram
 Building a good mobile website that is aesthetically pleasing and easy to navigate
 Currently:
 Patagonia's largest social media following
 Focus on pictures of customers using their product in action
 They could grow by utilizing Instagram Stories
 These do not require as much production as general post
 They can be posted more frequently are increase their exposure
 You can create polls with Instagram stories
 You can provide direct access to your website
 Currently:
 Is aesthetically pleasing
 Easy to navigate
 The Website can improve by improving search engine optimization
 Currently Patagonia generalizes around outdoor gear
 Patagonia can make their search words specific using specialty sports they cater
to
 Hiking
 Surfing
 Rock Climbing
 Use to track sales of products on their website
 To see how long the users interact with the website
 Goals
 Sell 1 product per every 10 clicks
 Grow online sales by 10% by 2019
 Increase the amount of people who view our website for more than 10 seconds
by 25%
 Patagonia should use Facebook and Instagram paid advertising
 Recommend using video instead of banners
 Both these platforms have a high rate of usage from the target
market
 Patagonia should utilize Twitters paid advertising as well
 Post blend in with the twitter feed
 Not as many advertisements which decrease clutter
 Recommend paying per click
 Persona 1 (Steve)
 Young male
 Age: 20
 Active hiker
 Loyal Patagonia customer
 Persona 2 (Chloe)
 Young Female
 Age: 18
 College Student
 Looking for good quality
clothing
 Currently:
 Easy to Navigate
 Easy to find specific products
 Can improve activity with virtual reality
 Creates a hands on experience
 This technology is on the rise many people have a VR
device
 Can improve accessibility with an App
 Easy access to products
 Can notify customer when new products are released
 Budget: $65,000
 Advertise on Twitter, Instagram, and Facebook
 Cost-per-click
 Build a new app
 Look more into virtual reality
 Look into analytics
 Grow social media platforms
 Before 2019 grow Patagonia’s loyal consumers by 25%

Weitere ähnliche Inhalte

Was ist angesagt?

Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...
Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...
Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...Mariana Rodriguez
 
5 Ways To Fix Your Broken Mobile Advertising
5 Ways To Fix Your Broken Mobile Advertising5 Ways To Fix Your Broken Mobile Advertising
5 Ways To Fix Your Broken Mobile AdvertisingClosed
 
Customer Acquisition Through Social Media
Customer Acquisition Through Social MediaCustomer Acquisition Through Social Media
Customer Acquisition Through Social MediaMariana Rodriguez
 
Social media-for-lead-generation
Social media-for-lead-generationSocial media-for-lead-generation
Social media-for-lead-generationFarhan Muhammad
 
CameraSourceContentMarketingCaseStudyREADY
CameraSourceContentMarketingCaseStudyREADYCameraSourceContentMarketingCaseStudyREADY
CameraSourceContentMarketingCaseStudyREADYMatthew Derry
 
Vn digital consumer behaviour cpg & retail052016
Vn digital consumer behaviour   cpg & retail052016Vn digital consumer behaviour   cpg & retail052016
Vn digital consumer behaviour cpg & retail052016Hugh Vo
 
Digital review july 2016
Digital review july 2016Digital review july 2016
Digital review july 2016BAM Strategy
 
The New Economy Powered by Fans
The New Economy Powered by FansThe New Economy Powered by Fans
The New Economy Powered by FansBranded Ltd
 
The Year of the Instagram Strategy
The Year of the Instagram StrategyThe Year of the Instagram Strategy
The Year of the Instagram StrategyMomentFeed
 
Vn education insights052016
Vn education insights052016Vn education insights052016
Vn education insights052016Hugh Vo
 
User generated content
User generated contentUser generated content
User generated contenturvichhokra
 
The DigiMarketing Imperative
The DigiMarketing ImperativeThe DigiMarketing Imperative
The DigiMarketing ImperativeOgilvy
 
8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social MediaFalcon.io
 
Youtube Insights, Q2 2014
Youtube Insights, Q2 2014Youtube Insights, Q2 2014
Youtube Insights, Q2 2014Arno Belham
 
User Generated Content and Sports
User Generated Content and Sports User Generated Content and Sports
User Generated Content and Sports Cindy Karathanasis
 

Was ist angesagt? (20)

Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...
Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...
Millennials & Mobile-centric experiences | Skintimate Inspiration Nation Camp...
 
5 Ways To Fix Your Broken Mobile Advertising
5 Ways To Fix Your Broken Mobile Advertising5 Ways To Fix Your Broken Mobile Advertising
5 Ways To Fix Your Broken Mobile Advertising
 
Customer Acquisition Through Social Media
Customer Acquisition Through Social MediaCustomer Acquisition Through Social Media
Customer Acquisition Through Social Media
 
Alex Light
Alex LightAlex Light
Alex Light
 
Social media-for-lead-generation
Social media-for-lead-generationSocial media-for-lead-generation
Social media-for-lead-generation
 
CameraSourceContentMarketingCaseStudyREADY
CameraSourceContentMarketingCaseStudyREADYCameraSourceContentMarketingCaseStudyREADY
CameraSourceContentMarketingCaseStudyREADY
 
Vn digital consumer behaviour cpg & retail052016
Vn digital consumer behaviour   cpg & retail052016Vn digital consumer behaviour   cpg & retail052016
Vn digital consumer behaviour cpg & retail052016
 
Digital review july 2016
Digital review july 2016Digital review july 2016
Digital review july 2016
 
The New Economy Powered by Fans
The New Economy Powered by FansThe New Economy Powered by Fans
The New Economy Powered by Fans
 
Social media brand building models
Social media brand building modelsSocial media brand building models
Social media brand building models
 
The Year of the Instagram Strategy
The Year of the Instagram StrategyThe Year of the Instagram Strategy
The Year of the Instagram Strategy
 
Vn education insights052016
Vn education insights052016Vn education insights052016
Vn education insights052016
 
User generated content
User generated contentUser generated content
User generated content
 
The DigiMarketing Imperative
The DigiMarketing ImperativeThe DigiMarketing Imperative
The DigiMarketing Imperative
 
8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media8 Things People Don't Tell You About Social Media
8 Things People Don't Tell You About Social Media
 
Youtube Insights, Q2 2014
Youtube Insights, Q2 2014Youtube Insights, Q2 2014
Youtube Insights, Q2 2014
 
Shin_Brian
Shin_BrianShin_Brian
Shin_Brian
 
Sales pitch pointme
Sales pitch pointmeSales pitch pointme
Sales pitch pointme
 
Reliance Trends - Virtual Tee Fest
Reliance Trends - Virtual Tee FestReliance Trends - Virtual Tee Fest
Reliance Trends - Virtual Tee Fest
 
User Generated Content and Sports
User Generated Content and Sports User Generated Content and Sports
User Generated Content and Sports
 

Ähnlich wie Patagonia

Facebook and instagram ads
Facebook and instagram adsFacebook and instagram ads
Facebook and instagram adsMilena Regos
 
Instagram case study
Instagram case study Instagram case study
Instagram case study Pritha Mistry
 
Social Media & Advertising
Social Media & AdvertisingSocial Media & Advertising
Social Media & AdvertisingNick Westergaard
 
Maximising Social Conversions - SMWi Bristol
Maximising Social Conversions - SMWi BristolMaximising Social Conversions - SMWi Bristol
Maximising Social Conversions - SMWi BristolSearchStar
 
Public Relations for Millenials
Public Relations for MillenialsPublic Relations for Millenials
Public Relations for MillenialsJodi Rudick
 
Warren Knight 7 Steps To Using Social Media Marketing
Warren Knight  7 Steps To Using Social Media MarketingWarren Knight  7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media MarketingThink Digital First
 
Why you need social media for your business
Why you need social media for your businessWhy you need social media for your business
Why you need social media for your businessMapplinks
 
Five by Five Social Commerce
Five by Five Social CommerceFive by Five Social Commerce
Five by Five Social Commercefivebyfive
 
HBA PPT_2012_Slideshare Updated.ppt (Read-Only)
HBA PPT_2012_Slideshare Updated.ppt (Read-Only)HBA PPT_2012_Slideshare Updated.ppt (Read-Only)
HBA PPT_2012_Slideshare Updated.ppt (Read-Only)Jamie Cid
 
Hba ppt 2012 slideshare updated.ppt (read-only)
Hba ppt 2012 slideshare updated.ppt (read-only)Hba ppt 2012 slideshare updated.ppt (read-only)
Hba ppt 2012 slideshare updated.ppt (read-only)Jamie Cid
 
General Pants Co Digital Advertising Proposal
General Pants Co Digital Advertising Proposal General Pants Co Digital Advertising Proposal
General Pants Co Digital Advertising Proposal Jaddan Bruhn
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentationbburgess7
 
Social Media Presentation-SCORE390
Social Media Presentation-SCORE390Social Media Presentation-SCORE390
Social Media Presentation-SCORE390bburgess7
 
Growth Hacking - Thrillophilia
Growth Hacking - ThrillophiliaGrowth Hacking - Thrillophilia
Growth Hacking - ThrillophiliaVikram Haridas
 
Start up singapore - social media
Start up singapore - social mediaStart up singapore - social media
Start up singapore - social mediaIndependant
 
Viral marketing strategies and advertising strategies for social networks
Viral marketing strategies and advertising strategies for social networksViral marketing strategies and advertising strategies for social networks
Viral marketing strategies and advertising strategies for social networksViệt Long Plaza
 
Introduction to digital marketing- Social media marketing-Facebook Marketing
Introduction to digital marketing- Social media marketing-Facebook MarketingIntroduction to digital marketing- Social media marketing-Facebook Marketing
Introduction to digital marketing- Social media marketing-Facebook MarketingSofthat IT Solutions
 
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on FacebookHow to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on FacebookVendio
 

Ähnlich wie Patagonia (20)

Social media trends 2022
Social media trends 2022Social media trends 2022
Social media trends 2022
 
Facebook and instagram ads
Facebook and instagram adsFacebook and instagram ads
Facebook and instagram ads
 
PaidIGBestPractices_v2
PaidIGBestPractices_v2PaidIGBestPractices_v2
PaidIGBestPractices_v2
 
Instagram case study
Instagram case study Instagram case study
Instagram case study
 
Social Media & Advertising
Social Media & AdvertisingSocial Media & Advertising
Social Media & Advertising
 
Maximising Social Conversions - SMWi Bristol
Maximising Social Conversions - SMWi BristolMaximising Social Conversions - SMWi Bristol
Maximising Social Conversions - SMWi Bristol
 
Public Relations for Millenials
Public Relations for MillenialsPublic Relations for Millenials
Public Relations for Millenials
 
Warren Knight 7 Steps To Using Social Media Marketing
Warren Knight  7 Steps To Using Social Media MarketingWarren Knight  7 Steps To Using Social Media Marketing
Warren Knight 7 Steps To Using Social Media Marketing
 
Why you need social media for your business
Why you need social media for your businessWhy you need social media for your business
Why you need social media for your business
 
Five by Five Social Commerce
Five by Five Social CommerceFive by Five Social Commerce
Five by Five Social Commerce
 
HBA PPT_2012_Slideshare Updated.ppt (Read-Only)
HBA PPT_2012_Slideshare Updated.ppt (Read-Only)HBA PPT_2012_Slideshare Updated.ppt (Read-Only)
HBA PPT_2012_Slideshare Updated.ppt (Read-Only)
 
Hba ppt 2012 slideshare updated.ppt (read-only)
Hba ppt 2012 slideshare updated.ppt (read-only)Hba ppt 2012 slideshare updated.ppt (read-only)
Hba ppt 2012 slideshare updated.ppt (read-only)
 
General Pants Co Digital Advertising Proposal
General Pants Co Digital Advertising Proposal General Pants Co Digital Advertising Proposal
General Pants Co Digital Advertising Proposal
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Social Media Presentation-SCORE390
Social Media Presentation-SCORE390Social Media Presentation-SCORE390
Social Media Presentation-SCORE390
 
Growth Hacking - Thrillophilia
Growth Hacking - ThrillophiliaGrowth Hacking - Thrillophilia
Growth Hacking - Thrillophilia
 
Start up singapore - social media
Start up singapore - social mediaStart up singapore - social media
Start up singapore - social media
 
Viral marketing strategies and advertising strategies for social networks
Viral marketing strategies and advertising strategies for social networksViral marketing strategies and advertising strategies for social networks
Viral marketing strategies and advertising strategies for social networks
 
Introduction to digital marketing- Social media marketing-Facebook Marketing
Introduction to digital marketing- Social media marketing-Facebook MarketingIntroduction to digital marketing- Social media marketing-Facebook Marketing
Introduction to digital marketing- Social media marketing-Facebook Marketing
 
How to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on FacebookHow to Successfully Sell Your Products on Facebook
How to Successfully Sell Your Products on Facebook
 

Kürzlich hochgeladen

How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...SOFTTECHHUB
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 

Kürzlich hochgeladen (20)

How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
How To Simplify Your Scheduling with AI Calendarfly The Hassle-Free Online Bo...
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 

Patagonia

  • 2.  Young Adults / Coming of Age (18-34)  Adventure Seekers  Environmentally Friendly  Want Reliable Gear
  • 3.  Digital Advertising is key!  This is the main form of advertising this age group sees  Focusing on platforms they use such as Instagram  Building a good mobile website that is aesthetically pleasing and easy to navigate
  • 4.  Currently:  Patagonia's largest social media following  Focus on pictures of customers using their product in action  They could grow by utilizing Instagram Stories  These do not require as much production as general post  They can be posted more frequently are increase their exposure  You can create polls with Instagram stories  You can provide direct access to your website
  • 5.  Currently:  Is aesthetically pleasing  Easy to navigate  The Website can improve by improving search engine optimization  Currently Patagonia generalizes around outdoor gear  Patagonia can make their search words specific using specialty sports they cater to  Hiking  Surfing  Rock Climbing
  • 6.  Use to track sales of products on their website  To see how long the users interact with the website  Goals  Sell 1 product per every 10 clicks  Grow online sales by 10% by 2019  Increase the amount of people who view our website for more than 10 seconds by 25%
  • 7.  Patagonia should use Facebook and Instagram paid advertising  Recommend using video instead of banners  Both these platforms have a high rate of usage from the target market  Patagonia should utilize Twitters paid advertising as well  Post blend in with the twitter feed  Not as many advertisements which decrease clutter  Recommend paying per click
  • 8.  Persona 1 (Steve)  Young male  Age: 20  Active hiker  Loyal Patagonia customer  Persona 2 (Chloe)  Young Female  Age: 18  College Student  Looking for good quality clothing
  • 9.  Currently:  Easy to Navigate  Easy to find specific products  Can improve activity with virtual reality  Creates a hands on experience  This technology is on the rise many people have a VR device  Can improve accessibility with an App  Easy access to products  Can notify customer when new products are released
  • 10.  Budget: $65,000  Advertise on Twitter, Instagram, and Facebook  Cost-per-click  Build a new app  Look more into virtual reality  Look into analytics  Grow social media platforms  Before 2019 grow Patagonia’s loyal consumers by 25%