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Social Media for Scientists

Social Media for Scientists - A Workshop

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Social Media for Scientists

  1. 1. Social Media for Scientists: Engaging for Impact Paige Jarreau, Science Communicator @LifeOmic
  2. 2. You are already a science communicator.
  3. 3. But… there’s a new media landscape for science communication today.
  4. 4. ... Social media allow us to tell and follow personal, in-the-moment, experience-driven and collaborative stories about science. Image: Brian Solis and JESS3 - theconversationprism.com
  5. 5. As scientists and science communicators, why should we care about social media?
  6. 6. 86% of Americans are currently internet users. A majority of U.S. adults (6-in-10, or 62%) get their news on social media. Pew Research
  7. 7. Use Social Media to... Network and find collaborators Keep colleagues up to date Recruit students Increase visibility of your research and citations Conduct digitally-enhanced research Be sources of accurate information for journalists Crowd-source and crowd-fund your research Open up the scientific process and foster public trust and engagement. (NSF Broader Impacts)
  8. 8. Highly tweeted articles are 11x more likely to be highly cited than less- tweeted articles. (DOI: 10.2196/jmir.2012)
  9. 9. Scientists Use Social Media ● 47% of AAAS members surveyed in 2015 have used social media to discuss or follow science ○ 51% have talked with reporters about research findings ○ 24% have blogged about science/research ● ~1 out of 5 tweet about their research (Brossard et al., 2013)
  10. 10. Online collaboration: Scientists and the social network. Nature, 512 (7513), pp.126-129. Discuss research, comment, contact peers Follow discussions, but largely do not use professionally Discover jobs/peers, use in case contacted Post papers, discover peers, track metrics, use in case contacted
  11. 11. What are other scientists doing on social? ● Expressing themselves ● Brainstorming ● Connecting with others ● Sharing knowledge ● Opening up the scientific process ● Contextualizing ● Advocating / Influencing
  12. 12. “Scientists themselves are now embracing roles that were conventionally taken upon by trained science communicators.” – Dominique Brossard, Science Communication Researcher
  13. 13. So you want to use social media for science communication?
  14. 14. Remember ● Social media is SOCIAL. ● Follow, Interact & Respond. ● Social media isn’t a replacement for interesting, original, useful and compelling content. ● Know your goal(s). ● Know your audience.
  15. 15. 1) What is your purpose/goal? 2) Who is your audience?
  16. 16. Activity Grab a partner. Discuss a goal you might have for sharing science via social media. Who could be one of your target audiences? What platform would you choose?
  17. 17. Let your goals influence where and how you communicate about science. Example: Use multimedia outreach and public talks to achieve broader impact requirements on your grant proposals, and tell a story about your science to leverage crowdfunding or citizen science opportunities.
  18. 18. Let your goals influence where and how you communicate about science. Example: Use Snapchat/Instagram to talk about applications of your research and what it’s like to be a scientist on a day-to-day basis to recruit young people.
  19. 19. 218 VOTES 58% scientists 1185 VOTES 61% scientists 85 VOTES 52% scientists Audiences of science IGers?
  20. 20. There are many modes of science communication 1. Deficit 2. Dialogue 3. Participation Talking about the most recent scientific knowledge Getting non-scientist input Engaging citizens in the scientific process. Power of social media
  21. 21. Tips for Using Social Media
  22. 22. Be True to Yourself
  23. 23. Fiske, S. T., & Dupree, C. (2014). PNAS. Humanize the Scientist
  24. 24. Find the “Wow” in Science
  25. 25. A story is how what happens affects someone who is trying to achieve what turns out to be a difficult goal, and how he or she changes as a result. [...] “how he or she changes” is what the story itself is actually about. - Lisa Cron Plot… Conflict… Character… Internal change. Tell a Story
  26. 26. Activity: Develop your one-liner! If you had to describe your work/research in 1 sentence, what would you say?
  27. 27. Practice: Write down your one-liner…
  28. 28. ● Think before you tweet ● Don’t violate copyright (use Creative Commons images from .gov websites, Wikimedia, Flickr CC) ● Be VERY careful sharing unpublished findings ● Use your university PIO / legal team ● Be transparent about conflicts of interest Communicate Ethically
  29. 29. Know Your Audience
  30. 30. Science on social media may have, in the end, more impact within the scientific community than without. This isn’t a bad thing. Blogs/Twitter may foster scientific idea exchange, collaborations and career exposure, IF scientists can reach outside their echo chambers. Other scientists?
  31. 31. Could we be making more of an impact with entertaining social media content (learning from popsci and journalism professionals) and giving users more access to us? Non-experts?
  32. 32. What are readers doing with sci-related social media? ● Reading for entertainment ● Searching for answers to specific questions; Looking for expert opinions ● Browsing ● Rarely: Getting involved and producing content
  33. 33. Who reads science blogs?
  34. 34. Overlooked impact: Mentorship?
  35. 35. I don’t have time… ● It’s OK to not always keep up to date; take “vacations” from social media. ● Only post when you are motivated to do so. ● Most science bloggers only post 1/week – 1/month. ● Post what you are passionate about. ● Make it a routine. Tweet about research papers you read, routine lab work, etc. Post as a lab group. ● Engage in conversations useful to your research. ● Give a voice to the voiceless – do Q&As other scientists, students, etc.
  36. 36. Ask Questions! More Resources ● Online collaboration: Scientists and the social network http://www.nature.com/news/online-collaboration-scientists-and-the-social- network-1.15711 ● It’s Time for Scientists to Tweet: http://theconversation.com/its-time-for- scientists-to-tweet-14658 ● Darling et al. (2013).The role of Twitter in the life cycle of a scientific publication. https://peerj.com/preprints/16v1/ ● Bik, H. M., & Goldstein, M. C. (2013). An Introduction to Social Media for Scientists. PLoS biology, 11(4), e1001535.

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