2. NISA, FARRINGDON, LONDON, EC1M 6HA
Situation:
Target:
• Large Tesco Superstore – Cabra Dublin –
low ROS 330ml pure
• Unable to place pure 330ml in FOSC due
to planogram
• Agreed with head office to place x3
330ml till toppers in store for €1.50
promotion.
• To increase Vita Coco visibility in
store.
• To get encourage first time
customers through impulse buying.
• Ensure rate of sale of 330ml
increases.
GROCERY CONVENIENCE CASH & CARRY HEALTH & FITNESS
STAR
Till Toppers
3. NISA, FARRINGDON, LONDON, EC1M 6HA
Till Toppers
CONVENIENCE GROCERY CASH & CARRY HEALTH & FITNESS
Activation:
4. NISA, FARRINGDON, LONDON, EC1M 6HA
Till Toppers
Grocery Convenience CASH & CARRY HEALTH & FITNESS
Results:
0
5
10
15
20
unit sales
unit sales
6. )
NISA, FARRINGDON, LONDON, EC1M 6HA
Till Toppers
CONVENIENCE GROCERY CASH & CARRY HEALTH & FITNESS
Results Continued:
• 2560% sales uplift within 10 days of
till topper activation
• 1460% week on week sales uplift.
• Post promotion; sales dropped but
only by around 3 units/day so sales
still remain higher than before.
Key Learnings:
• Front of store placement is key to driving sales.
• Till toppers are an effective way to encourage
new customers through impulse buying.
• The above tied in with storing promotion drives
sales in the long run as can be seen in the high
rate of sales post promotion.
7. NISA, FARRINGDON, LONDON, EC1M 6HA
Till Toppers
CONVENIENCE GROCERY CASH & CARRY HEALTH & FITNESS
Results Continued:
• Text
• Text
• Text
Key Learnings:
• Text
• Text
• Text
+£XXX
-XX%
