Pablo Jalvo Johnson
Rua Rev. Paulo Lício Rizzo 65 S.B.C. 09850-430 (11) 987 555 472 / 4941 6597 pablo.jalvo@gmail.com
MULTILINGUAL AND MULTICULTURAL PROFESSIONAL
https://br.linkedin.com/in/pablojalvojohnson
International Business Executive with outstanding record of accomplishments in developing international
markets, departments, distributor networks, and building rapport across multiple levels of customer stakeholders
including C-level executives. Cross-cultural business expert who thrives on challenges and believes in fostering the
open exchange of ideas within multicultural teams to construct practical solutions to complex business issues.
AREAS OF EXPERTISE
Multilingual Communication
International Trade
Client Relationship Building
Sales Management
New Business Development
Regional Marketing
International Event Marketing
Project Management
Budgeting
B2B Multichannel Marketing
Team Leadership
Supply Chain
CAREER HIGHLIGHTS
TWISTED THREE DESIGNS LTD — Massapequa, USA 2011 - Present
$10 million provider of protective cases and other consumer electronics accessories.
SUPPLY CHAIN AND LOGISTICS CONSULTANT, January 2011 to Present
Hired to provide specialized supply chain, logistics and distribution consulting experience to the implementation of
world-class processes. This role has been integral to the success of the company and its aggressive first year growth as it
has enabled the company to differentiate itself by providing a comprehensive customer centric focus to ensure operational
excellence, problem resolutions when needed and open communication with clients.
Key Accomplishments:
Developed and documented specific supply chain and logistics network requirements (CN IN and TR).
Managed selection and contracting of third party logistics, transportation, TIC (Testing, Inspection and
Certification) providers.
Built a solid framework for roles and responsibilities and escalation path for new operations.
Collaborating with purchasing department to elaborate a product sourcing strategy.
Lead the development of supply chain marketing materials for prospective customers.
SECALUX COMERCIO E INDUSTRIA LTDA — São Paulo, Brazil 2007 - 2011
$54 million leading Latin American manufacturer of metal drying racks.
ACTING DIRECTOR OF INTERNATIONAL SALES AND MARKETING, May 2007 to Present
Launched all aspects of international sales planning for the US$2.4M international sales division. Active sales channels
development, trade shows and continuous training. Collaborate with Marketing, Quality Assurance, R&D and Finance
departments to meet the division’s objectives.
Key Accomplishments:
Grew international sales from $200K to $2.4M in a 3-year period (achieved 2010 sales target in 10 months).
Created export operation and reseller support infrastructure (logistics, business terms and marketing programs).
Established dealers in 12 Latin American countries, tripling YOY sales in YR1, doubling sales YR2 and YR3.
Organized and managed product training workshops and trade shows in 16 Latin American countries.
Developed and executed marketing plans for new and key product lines, for both active and new markets.
Increased gross margin from 35% in 2007 to 45% in 2010.
Oversaw the creation of all international sales support materials, DFUs, product usage and testimonial videos.
Direct internal and external resources in the development of the international websites.
Supervised and proofread translations of all materials (catalogues, brochures, technical drawings), website, Voice
Over of corporate DVD presentations in English, Spanish, and French.
Résumé — Page Two
CAREER HIGHLIGHTS
PAPAIZ INDUSTRIA E COMERCIO LTDA. — Sao Paulo, Brazil 2002 –2007
$197 million wholly owned subsidiary of Grupo Papaiz. Manufacturer of padlocks, locks, furniture locks. Leading
Brazilian exporter of construction hardware to Latin America.
MANAGER OF INTERNATIONAL SALES, October 2002 to April 2007
Developed and implemented marketing and sales strategies to strengthen brand and increase sales and profitability of
distribution products for $6.6M division. Directed product launches, advertising, public relations, trade shows and
continuous training activities. Worked closely with internal departments, as well as international distributors and
manufacturers’ representatives to consistently exceed goals. Reported to: CEO and Executive VP of Sales, Papaiz Group.
Key Accomplishments:
Increased the company's annual turnover by an average of 88% in a period of 5 years, from $1.5M to $6.6M.
Developed multichannel sales strategy targeting wholesale and specialized locksmith distribution of security products
and services, as well as DIY retailers, growing new sector revenue by more than 23% year over year.
Spearheaded into new markets and developed key accounts, increasing the order book by 50-55% in 12 months.
Successfully applied differentiation and cost leadership strategies, working with R&D to develop high end as well as high
volume products with controlled marketing and communication, generating incremental annual sales of $600K.
Improved overhead by 10% and achieved cost reduction targets of 15% on premium products enhancing profit
margins from 20% to 35-45%.
Collaborated with R&D in the development of a new zinc dye-cast line of padlocks for the Mexican market, resulting
in 200,000 units in the first 12 months and incremented revenue of $400K.
Successfully launched more than 60 products in Latin America, Caribbean, the US and UK.
Researched and negotiated the transfer of production of mortise locks from Brazil to China, extending the range of
finishes, improving specifications and maintaining price competitiveness in the US storm door market.
Coordinated merchandising and packaging for key accounts in Colombia, Peru, Argentina, Chile and Venezuela.
Worked with Marketing to develop regional Marketing plans including launches, sample support programs, kits.
Directed all international communication activities (trade shows, public relations, advertising, and conferences).
Assisted distributors with ad hoc local Marketing programs to address high inventory levels, or local seasonal
activities and other opportunities.
Served as quality leader of the international sales division for the ISO 9001 certification with BRTUV.
UDINESE METAIS LTDA. — Sao Paulo, Brazil 2002 –2007
$35 million subsidiary of Grupo Papaiz. Manufacturer of aluminum handles, protection and safety systems, roller
shutters, movement control automation, accessories for doors and windows, panels and profiles, aluminum sunshades and
mosquito screen kits. Leading Brazilian manufacturer and exporter of architectural hardware to Latin America.
MANAGER OF INTERNATIONAL SALES, October 2002 to April 2007
Developed and implemented marketing, sales and R&D strategies to strengthen brand and increase sales and profitability
of distribution products for $5.3M division. Directed product launches, advertising, public relations, trade shows and
training activities. Reported to: CEO and Executive VP of Sales, Papaiz Group and Managing Director of Sales, Udinese.
Key Accomplishments:
Increased sales at an average of 40% annually over a 5-year period. Tripled sales in Latin America.
Successfully launched more than 150 accessory products in Latin America.
Established technical selling approach targeting architects, planners, interior designers, building contractors, door and
window fitters, decorators, aluminum dealers, building managers, surveyors.
Worked closely with exclusive club of distributors to ensure consistent branding and messaging through all channels.
Organized and led semiannual technical roadshows bringing a differentiated technical solution approach to engineering and
architectural companies and building contractors. Managed trade shows and press events.
Actively participated with national associations of homebuilders to develop nationally recognized norms requiring higher
standards of quality, to increase technical specification requirements, blocking low-end competitors out.
Served as quality leader of the international sales division for the ISO 9001 certification with BRTUV.
Collaborated with Marketing on the development of regional strategic plans.
Achieved overhead cost reduction target of 15% on premium products improving margins from 40% to 60%.
Managed and grew key accounts in Chile, Colombia, Argentina and Uruguay from $760K to $1.1M per annum.
Oversaw localization of packaging and collateral, insuring compliance with corporate identity guidelines.
Résumé — Page Four
EDUCATION
ESCOLA SUPERIOR DE PROPAGANDA E MARKETING (ESPM) — Sao Paulo, Brazil
Executive Development Program in International Business and Marketing, April 2005
ECOLE MARKETING PERSONNEL MANAGEMENT — Lausanne, Switzerland
Marketing Masters Diploma (Maîtrise) with Specialization in International Business and Supply Chain, June 1994
ECOLE POLYTECHNIQUE FEDERALE DE LAUSANNE (EPFL) — Lausanne, Switzerland
Completed 1st Year towards Bachelor’s Degree in Architecture, 1988 - 1989
ST. ANDREWS SCHOOL — Boca Raton, FL
College Preparatory Diploma, June 1983
SPECIALIZED SKILLS
Computers
Business Software:
Systems:
Word, Excel, PowerPoint, Photoshop
Windows, Mac
Foreign Languages
Spanish:
French:
Portuguese:
Italian:
Fluent, oral and written
Fluent, oral and written
Fluent, oral and written
Advanced, oral and written
Established Markets
Latin America:
North America:
Caribbean:
Central America:
Europe:
Asia:
Brazil, Argentina, Chile, Bolivia, Colombia, Peru, Uruguay, Paraguay, Venezuela
USA, Canada, Mexico
Dominican Republic, Cuba, Trinidad Tobago, Bahamas and Puerto Rico
Guatemala, El Salvador, Honduras, Panama, Costa Rica and Nicaragua
UK, France, Germany, Portugal and Spain
China, India and Turkey
Prospected Markets
CIS:
Europe:
Asia:
Russia, Ukraine
Italy, Benelux, Netherlands, Switzerland
Vietnam, Cambodia, Indonesia and Taiwan
Rua Rev. Paulo Lício Rizzo 65 S.B.C. 09850-430 (11) 987 555 472 / 4941 6597 pablo.jalvo@gmail.com