The black and white digipak for Duffy's album "Rock Ferry" uses images and minimalist design to tell a story. The front cover shows Duffy on a train, suggesting a longing for freedom. Interior images continue the train theme and show Duffy's journey from being on a train to getting off at her destination, possibly reflecting her career journey. The lack of color and focus only on text and images of Duffy aims to draw attention solely to her music rather than her image.
1. Duffy ‘Rock ferry’ digi pack analysis.<br />Duffy’s album is all in black and white. The front cover shows an image of Duffy on board a train looking out of the window, suggesting a longing for freedom, or escaping – perhaps the music being her escape. <br />The artist’s name is scrawled across the top left corner and styled as though handwritten. This could connotate personalisation of the album to the listeners. <br />When opened, on the right side is a new image of a sign reading the title of the album ‘Rock ferry’. As this is as place this suggests a relation to the artist and the town and reflects a personal touch from the artist and the significance of her home to her personally. <br />Behind the disc one on the left side, an image of a train track in front of fields can be seen, continuing the ‘train’ theme from the front cover. This image continues across to the right side travelling past the road sign. <br />Once you fold the right flap aside, a central image of Duffy is placed showing her getting off the train looking down to the floor, this could connotate sadness. As she’s got her hand placed to her heart, this could suggest hurt from romance and reflects the genre of slow, romantic songs within the album. <br />Behind disc two, a continued image of the train track can be seen following on from before. Throughout the images on the album we see Duffy on the train, travelling on the train track itself and finally off the train showing the journey of the artist; this could reflect the journey of the artist literally moving around on tour from place to place and also the process of getting into the music industry, making the album and getting her music recognized and followed by her fans. <br />The lack of colour connotates an old fashioned time zone and reflects the minimalism of the artist, creating more of a focus on her music rather than the image of the artist.<br />The two discs themselves are plain black with just the artist’s name ‘Duffy’ and title of the album ‘Rock ferry’ written in white, this again continues the minimalistic theme. <br />The back cover is plain black with just the music track names written in white, according to disc order. As no images surround it this creates sole focus on the titles and words in the songs suggesting meaning and depth between them and Duffy’s key purpose as an artist to draw attention to her music and the depth of emotion and thought put into each song. <br />