Presented by Bruno Naulais, on January 19th 2011 in the Barcelona Nord Technology Park

1. ESINET ROAD SHOW # 14 - BarcelonActiva
How can ESA support new business ideas
and ventures
The ESA support for entrepreneurs within
the innovation chain:
the “SYSTEM” view of entrepreneurship
Bruno Naulais
European Space Incubators Network Manager
Technology Transfer Programme Office
Directorate of Technical and Quality Management
Barcelona, 19/01/2011

2. Objectives Road Show
- Raise awareness about support of ESA Technology
Transfer Programme Office in:
o Space technology utilisation
o Business development for SMEs and start-ups
- Show concrete examples in both areas
- Discuss concrete cases in face-to-face meetings
- Source the deal flow for the ESINET members and
the ESA Business Incubation Centres (ESA BICs)

3. 'A new space policy for Europe' at the
European Parliament (Oct. 2010)
“There is no competitiveness without Research and
Innovation. Space is a domain where innovation is the
engine. We must reinforce investments in space”…
“Space Policy is not only about satellites and launchers, but
is also about providing concrete answers to the needs of
European citizens”…
“Space represents our future!”
Antonio Tajani, Vice-President of the European Commission
Pag. 3

4. ESA activities are fostering Innovation
For ESA and the EC
– Innovation is an enabler
o To implement the challenging
missions
o To strengthen competitiveness of
space solutions
o To strengthen competitiveness of
European industry
– Innovation is an objective

5. ESA Facts and Figures (end 2009)
– Over 30 years of experience
– 18 Member States
– Four establishments, 2043 staff
– €3.6B budget (2009)
– Over 60 satellites designed and
tested
– 14 scientific satellites in
operation
– Five types of launcher
developed
– More than 180 launches made

6. Yearly investment in space technology
Approved programmes 3 540 934 k€
Financed by third parties Programmes financed by third parties 47 641 k€
European cooperating states agreement 3206 k€
1.33%, 47 641 k€
Total 3 591 781 k€
ECSA General Budget
Technology
0.09%, 3206 k€ 6.67%, 239 749 k€
3.14%, 112 855 k€
Space Situational Awareness Associated to General Budget
0.25%, 9000 k€ 5.48%, 196 760 k€
Launchers
18.35%, 659 103 k€ Science
12.10%, 434 449 k€
Budgets 2009
Exploration 3 591 781 k€
3.22%, 115 505 k€
k€: Thousand Euro
Human Spaceflight
10.77%, 386 958 k€
Earth Observation
Microgravity
16.32%, 586 151 k€
2.61%, 93 696 k€
Navigation Telecommunications
10.78%, 387 249 k€ 8.89%, 319 459 k€

7. Yearly investment in space technology
Income from Member States and other states 2 818 998 k€
Income from Member States, previous years 352 570 k€
Other income 420 213 k€
Total 3 591 781 k€
CDN: 0.78%, 22 133 k€
A: 1.54%, 43 355 k€
UK: 9.56%, 269 401 k€
B: 5.71%, 161 000 k€
CH: 3.35%, 94 400 k€ CZ: 0.24%, 6871 k€
S: 1.99%, 56 031 k€
DK: 0.99%, 27 807 k€
FIN: 0.71%, 20 000 k€
E: 6.53%, 184 000 k€
P: 0.56%, 15 671 k€
N: 1.58%, 44 607 k€ 2009 income from F: 25.41%, 716 285 k€
MS
NL: 3.51%, 99 000 k€ 2 818 998 k€
k€: Thousand Euro
L: 0.45%, 12 800 k€
I: 13.11%, 369 527 k€
IRL: 0.47%, 13 280 k€
GR: 0.51%, 14 500 k€ D: 23.00%, 648 330 k€

8. Watching the earth

9. Watching the earth
Business Incubation

10. weather

11. Watching the sun’s surface

12. Watching our neighbours

13. Building a new home

14. Finding our home

15. Leaving the haven

16. Connecting home

17. Coming home

18. The home in the sky

19. The lab in the sky

20. The lab in the sky

21. Home work

22. Going home

23. Connecting Europe

24. Connecting Europe

25. From Space Systems and Space Technologies:
Business Development within ESA
Earth Observation
ESA Industry Portal
Market Development
Technology Transfer and ESA Telecom Start-Up
Business Incubation Initiative
ISS Commercialisation
SME Support

26. Why are Space Technologies interested
(engineering)
Innovation allows to
answer to space needs:
– low weight
– strength and durability
– efficiency and reliability
– compactness
– temperature resistance
– radiation resistance
– corrosion resistance
Pag. 26

27. From space activities to innovative business
idea to successful operations…
A road marked out with hurdles…
Pag. 27

28. Innovative Business Idea and
Entrepreneurs? Yes but….
How to source them?
How to chase them?
Pag. 28

29. Galileo Masters (ESNC) - And the winner is…..
(www.galileo-masters.com)
ESNC 2010: > 500 business ideas
Inc. ESA special prize: 45 ideas
– A business ideas contest allowing:
o raising awareness about ESA support
and
o finding hidden entrepreneurs
– Pag. source of deal flow for ESA BICs and
A 29
ESINET

30. Technology Transfer Brokers Network
(www.technology-forum.com)
ESA’s Technology Transfer
Programme Office (TTPO) uses a
network of technology brokers to
STFC assess the market needs in areas
where there is a potential for
exploitation of space technologies.
The technology brokers also
foster Spin-off by New Business
Creation and source the deal flow
to ESA BICs
Pag. 30

31. Technology Transfer Brokers Network
in France
Pag. 31

32. ESINET Road Shows
Pag. 32

33. Transforming the business case into a
robust business plan…
How to shape a project?
How to develop a robust business plan and a prototype?
Pag. 33

34. Creativity and Concurrent Design Centre
www.ccd-c.eu
– Hosted at the REDU station.
– Aiming at supporting entrepreneurs to prepare their project upstream the
incubation period, through:
o a combination of result-oriented creativity sessions,
o immediate access to technical expertise,
o a concurrent design facility and
o rapid prototyping/modeling techniques.
– These services will allow applicants to the incubators (eg. ESA BICs) to
present a stronger and more mature business case.
– The incubator will fulfill its role in a more efficient way, with a shorter
retention time, and as such the success rate of incubated projects will increase
Pag. 34

35. ESA Business Incubation Centres
(www.esa.int/bic)
> ESTEC, Noordwijk, Netherlands > ESOC, Darmstadt, Germany
> ESRIN, Rome, Italy > DLR, Oberpfaffenhofen, Germany
Pag. 35

36. ESA Business Incubation Centres
> ESTEC, Noordwijk, Netherlands > ESOC, Darmstadt, Germany
> ESRIN, Rome, Italy > DLR, Oberpfaffenhofen, Germany
Pag. 36

37. ESA BICs Services
INCUBATION SUPPORT:
– Access to business support services
– Access to entrepreneurial community
– Unique High Tech Environment
– Technical Expertise
– Laboratories & Workshops
– International gateway to industry
– Spark-Funding
Pag. 37

38. ESINET
(www.esinet.eu)
The European Space Incubators Network
– Huge potential to create new business opportunities thanks to space
technologies and downstream applications of satellite systems
– SMEs are the main actors to convert innovative research & innovation ideas
into successful commercial products, to create new jobs and boost the
economy.
– ESINET, an answer to this assessment: the leading network of incubators,
coordinated by EBN, acting as catalysts for the launch of new innovative
companies capitalizing on space developments,
Pag. 38

39. Growing…
How to get access to equity investment?
How to get access to international markets?
Pag. 39

40. Why are Space Technologies interested?
(investors)
Highly Reliable • ESA & networks spend up to €5billion per annum de-risking technology
• Satellite enabled services €1trillion by 2020 (GJU & Esys)
Key enabler on • Patient monitoring $6billion market in 2006 in US alone
global markets • Sustainable businesses and the environment $240billion market by
2016 (Clean Edge)
• Privatisation of launch will dramatically reduce costs and drive further
research, innovation and new services
Accelerating • Space faring nations increasingly see the sector of strategic
Innovation importance
• Entry of China and India is sparking new era of competition driving
investment and innovation
Highly reliable Lower investment risk, faster return
Key enabler Competitive advantage, capture market value
Accelerating innovation More investment opportunities

41. Open Sky Technologies Fund
Offering
– Total volume of €100M of Limited Partnership interests to be achieved by June
2011
– 1st closing of €15M signed in March 2010
– €5M seed investment from ESA
– Only fund supported by ESA
– Investment range €0.3m - €1.3m (max €5m total in any one company)
– 5 year investment period then 5 year exit horizon (limited life ten year fund –
two year extension option)
Pag. 41

42. ESA Investment Forum
When “Money meets Ideas”
– “investor ready” (mainly early stage) companies meet business angels and
venture capital companies
o 2 events in 2010
o 1st investor forum held in May in Stuttgart, 2nd in Milano on 5th of
October.
o 1st day = elevator pitch coaching; 2nd day = presentation to
investors and face-to-face meeting
o On-line application, followed by a selection process
– Preparation of the forum through the Acceleration Workshop: 3 days
intensive training
Pag. 42

43. Benefits and services offered to ESINET members
1.Technical and Marketing Support for SMEs and start-ups
2.Access to finance
3.Networking
4.Events
5.Fast Track Access into EC & International projects
Pag. 43

44. Further Logistics and Support
Where to go once the incubation period is finished?
How to continue to get support from ESA and more?
Pag. 44

45. Finding a home after business incubation
support
BarcelonActiva and its partners in the Barcelona region
ESIC in NL closed to ESA/ESTEC
The European Space
Innovation Centre, the future
(Spring 2011) multi-tenants
building, opposite ESTEC, in
the Space Business Park
Will host the ESA BIC
Noordwijk but will also
provide office space for
Pag. 45 alumni

46. Access to other ESA and EC programmes
Through ESINET and/or directly
– At ESA,
o Open calls for feasibility studies and prototypes development within TTPO
o Other ESA business development programmes: ESA telecom for
professionals (ARTES), ISS business, Earth Observation Market
Development (EOMD)
o spin-in possibilities within the Innovative Triangle Inititiative
o Access to experts, labs, tests centre
o Access to Earth Observation data
– At EC
o FP7 projects such as NAVOBS, KIS4SAT, GSA Projects, etc. through
ESINET
Pag. 46

47. CONCLUSION: ESA and its partners support
entrepreneurs all over the innovation chain
to foster regional development
Technology & Market Readiness Level
The SYSTEM VIEW OF ENTREPRENEURSHIP
BN1
Pag. 47
Time

48. Diapositiva 47
BN1 Bruno Naulais; 25/11/2010

49. Concrete
Examples

50. Man has always
dreamed of reaching
beyond the earth
Now space
activities impact
our everyday
lives

53. Technology Transfer Spin-Off:
The Anson Medical case
Start-Up example in medical applications
Space Origin:
Shaped Memory Alloys
Non-Space Application:
Improved resistance to kinking and torsional stress
Endovascular stent graft

54. Technology Transfer Spin-Off:
The Anson Medical case
Anson Medical sold
to Lombard Medical
DTi SMART
and EUREKA
for € 27 M
funding
Maturation
Spin-off from
Brunel
Institute for Private equity
BioEngineering placement through
Corporate Assets
Management
ESA support of raised 2,800K€
13K€
1994 1995 1996 1997 1998 1999 2000 2001
Year

55. ESA BICs support > 100 start-up companies

56. ESA BICs case
Race in real time against your
favorite pilots from your console or
PC

57. Do you want to join?

59. innerTV : Immersive TV Technology
Immersive Quiz Show Production Tools Initial Client Prototype
Immersive Quiz Show Client Application

60. Thruvision

63. – RIVOPS_video_M.wmv
Remote Intuitive Visual Operations
Oberpfaffenhofen, GSOC

65. MIRAMAP

67. The era of Info Mobility will bring
numerous uses of space systems in our
day-to-day life..
- Seamless multi-modal transportation
- Support to personal navigation
- Selective information about tourism,
traffic,
- Health monitoring of elderly people
- Etc …
LBS represents a sizeable industry, amounting to €9.9
billion worldwide and €3.32 billion in Europe by 2010

68. P G
N
S
O S
&
S U
W
I B
T
e
R c
h
I n
o
s
S

69. 68

70. Visualizing sports on the
Internet, on mobile devices and
on displays

71. Solution to connect retail, cultural and tourism sectors
with their consumers via a mobile device, inc. GNSS
chip.

72. On-Board Telemetry

73. track & trace

74. Achievements at ESA BICs end 2009
Mainly from ESA BIC Noordwijk (90%)
– 58 alumni after 5.5 years of Ops
– Success rate 91.4%
– 225 FTE, €13M TurnOver, €19M equity investment (data from M&A not
accounted)
Pag. 73

75. Achievements at ESA BICs end 2009
Pag. 74

76. Achievements at ESA BICs end 2009
Pag. 75

77. Space2Business: a reality
Cartography
Location , Navigation
Datation
Tele-medécine
Risk Management
Telecom, Data
broadcasting
Monitoring
forecast
TV broadcasting

78. “The space you need
to bring your business
off the ground”

79. Technology Transfer Programme
www.esa.int/ttp
www.esinet.eu
www.esa.int/bic
www.esinet.eu
www.ccd-c.eu
bruno.naulais@esa.int