Workshop New Sales voor team van Stern Auto (Mercedes-Benz) in The Boathouse in Almere.

1. Your journey to a new
performance Xperience

2. Marketing
Campagne
EK 2012
Inhaker
automotive
Mercedes-Benz
resultaten
Duitsland
Nederland
Herzlichen Glückwunsch!
(Translated by Google Translate... ;-))

3. Die Frauschaft Das Interland
VS
32 inzendingen 600.000 games
1.700 likes 90.000 likes
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4. Creative Commons
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5. Jeroen van der Schenk
Social (Media) Concept Developer
jvdschenk
jeroenvanderschenk
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6. Mijn Mercedes-Benz merkbeleving
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7. What’s up? Whatsapp!
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8. Mercedes-Benz Tweet Fleet
Tweet Fleet The Movie
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9. Mercedes-Benz Tweet Fleet
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10. Mercedes-Benz Facebook & Twitter
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11. Creative Commons
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12. #newsalesMB
@jvdschenk

13. ?
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14. Internet
Trends
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16. Mercedes-Benz Tweet Fleet
Internet & Transparantie
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17. Mercedes-Benz Tweet Fleet
Internet & Transparantie
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18. De (R)evolutie van Internet
Web 1.0
Web 2.0
Web 3.0
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19. Groundswell
Een sociale trend w aarbij mensen nieuwe
technologie gebr uiken om dingen te doen
en te maken met anderen, in plaats v an
ge br uik te maken v an de gevestigde orde
or g anisaties en overheid.
Source: Groundswell by Forrester.com
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20. Organizing without Organizations
Cooperation
SHARING
“Here comes everybody” by Clay Shirky
Personal Currency

21. Sharing
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22. Pinterest
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23. Wat vind ik als ik naar jou zoek op internet?
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24. Organizing without Organizations
Cooperation
CONVERSATION
SHARING
“Here comes everybody” by Clay Shirky
Personal Currency

25. Conversation
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26. Conversation
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27. Organizing without Organizations
Cooperation
COLLABORATIVE
PRODUCTION
CONVERSATION
SHARING
“Here comes everybody” by Clay Shirky
Personal Currency

28. Collaborative Production
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29. Organizing without Organizations
Cooperation
COLLECTIVE
(INTER)ACTION
COLLABORATIVE
PRODUCTION
CONVERSATION
SHARING
“Here comes everybody” by Clay Shirky
Personal Currency

30. POWER TO THE CROWD!
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31. Crowdsourcing
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32. Crowdfunding
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33. Crowdforcing
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34. Crowdforcing
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35. Crowdbuying
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36. Collaborative
<TEKST> Consumption

37. Peer-2-Peer Everything

38. Peer-2-Peer Everything

39. Peer-2-Peer Everything

40. Peer-2-Peer Everything

41. Peer-2-Peer Everything
@ SEARCH RIDE
@ ACCEPT RIDE
@ STAY CONNECTED

42. Peer-2-Peer Everything

43. Peer-2-Peer Everything

44. Peer-2-Peer Everything

45. We Are Mobile!
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46. We Are Mobile!
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47. Project Google Glass
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48. Project Google Glass
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50. Commodity Markets

51. WAARDE PRIJS
TOEVOEGEN Markets
Commodity VECHTEN

52. Pyramide van klantbeleving
Pyramide van
klantbeleving
Creërt Xp visie/
Raving Fans
‘verrassing’ & identiteit
loyaliteit
Verwachtingen overtreffen
Voorkomt Tevreden
Verwachtingen waarmaken
klachten klanten
en verlies van
klanten
Standaarden & procedures
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53. It’s the customer experience that
drives loyalty most.
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54. Social Touchpoints
intensiteit interactie
T T T
verloop van tijd
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55. Wat doen andere
autodealers?
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57. Twitter
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58. Martin Schilder op Twitter
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59. Martin Schilder op Twitter
Interactie!
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60. Motorhuis op Twitter
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62. Facebook

63. Martin Schilder op Facebook
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64. Martin Schilder - Meten is Weten!
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66. Motorhuis Weblog
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67. Martin Schilder Weblog
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68. Wat betekenen deze ontwikkelingen
voor de Stern organisatie?
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69. Wat vraagt dit van jou?
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70. Wat heb je hiervoor nodig en van
wie heb je dat nodig?
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71. Jeroen van der Schenk
Social (Media) Concept Developer
jvdschenk
jeroenvanderschenk
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72. Your journey to a new
performance Xperience