2. Playground Platform has received support from the Region Provence-Alpes Côte d’Azur and the European Regional Development Fund
3. Who we are Pierre Lavoie , CEO of Hyptique Interactive design pioneer; multi-terminal, RA and VR interface architect on Terra Numerica. Maarten Noyons , CEO of NCC Founder of the International Mobile Gaming Awards and initiator of Playground. Olivier Lejade , CEO of Mekensleep MMO Pioneer and creator of Soulbubbles Mathieu Castelli , CEO of C4MProd, creator of MogiMogi, the first gps Community game, launched in Japan, in 2004, Tom Soderlund , CEO of A Different game, creator of Botfighters, the first Massively Multiplayer gps game, launched in 2001
13. A core of 500 players during 3 days, with peaks to 1500 players. Local events spread in different locations in the city: La Friche : Art Projects and Street Games Centre Bourse: Sponsored Event Cours d’Estienne d’Orves : Festival HQ Rue de la République: Street Games Le Panier: Street Games Parc Borély: Strategy Games Palais Longchamps: Treasure Hunt And: 3 adventurous city tours THE FESTIVAL
14. Friday 18.00 - 00.00 Kick Off Party -briefing -festival bag pick-up Saturday 09.00 - 18.00 Games at 14 locations all over Marseille Saturday 20.00 - 02.00 Official Playground Party Sunday 09.00 - 16.00 Games at 14 locations all over Marseille 16.30 - 18.00 Playground winners announcements THE FESTIVAL
15. Game Developers from all over the world submit their games: France : Orange, C4MProd, Int13, BeTommorow Finland: Nokia Japan : Hitachi USA: Areacode, Giant Machine, MyTown, Loopt Germany: Orbster, Deutsche Telecom Research, Urban Team Sweden: Fabrication Games, A Different Game Netherlands: TNO, Layar United Kingdom: Blast Theory And many more THE FESTIVAL
16. IMPACT Partners and sponsors National Mobile Operator Leading Sportsbrand Transportation Partner Hotel Partner Friends Institutional Partners: CNC Région PACA Le Département Bouches du Rhône La Ville de Marseille Higher Education: Université Aix-Marseille EUROMED Buiness School (70.000+ students)
17. IMPACT Target: 16+ to 45 Smartphone owners Media partners LCM (Local TV): Announcements in September/October 3 Items in Grand Journal during the festival. France 3 and M6 Regional news France 2 France 4 Item in national Prime Time News Radio Nova Internet: Expedia, Yahoo!, City Vox, iDTGV. Press: 20 Minutes, la Provence, Le Monde.
18. May - August Launch www.playground-festival.com Social Networking Launch Main target are developers, performers and artists to submit their games and apps and events call for Submissions Games Press Campaign Games Banner Campaign Tele Marketing launch ticket campaign + travel and hotel coupons Emailings Pre-announcement to students, professionals, core audiences End August Selection Submission by Jury Sneak prevews first week September Press Conference Intensified banner campaign announcement sponsors announcement programme October Video and photo recording at all stages of the festival Post-festival Video and Photos on facebook, YouTube, Daily Motion, MSN, Facebook, www.playground-festival.com , etc.
19. FINANCING Institutional Partners: CNC Région PACA Le Département Bouches du Rhône Marseille Provence Metropôle La Ville de Marseille Main Sponsors Platinum Sponsor National Mobile Operator Gold Sponsors Leading Sports brand Leading Softdrink Other sponsors Transportation Partners Hotel Partner Local Sponsors
27. System Architecture Mobile Client iPhone initially, later Android, Blackberry, and other smartphones. Server GeoDjango Apache MySQL Game Creator Ajax website. Add items, characters, basic scripting Administration Interface Website. Change permissions, see reports.
