INTRODUCTIONABOUT THIS REPORT ABOUT THE CLIMATEPSFK challenged its readership of over 1MM creative REALITY PROJECTprofessionals to come up with concepts that address issues The mission of The Climate Reality Project is to reveal theput forth by The Climate Reality Project. Participants in the full truth of the climate crisis in a way that ignites the moralchallenge were encouraged to leverage trends identified courage in all of us. Climate Reality uses communicationsin PSFK’s Future Of Gaming report to create potential tools to connect the dots for people about what issolutions. happening in science, politics, culture and climate so that all of us can work to face and solve this challenge together.PSFK received over 60 entries from around the world. Thisbook contains a shortlist of those concepts, as chosen by The Climate Reality Project has launched a series ofThe Climate Reality Project. By highlighting the strongest events to bring the climate crisis back to the fore of publicconcepts, PSFK hopes to shine a light on ways that The consciousness and conversation. The first was 24 HoursClimate Reality Project and other likeminded businesses can of Reality, which connected the dots between extremesolve some of the issues weather around the globe and climate change. Upcomingthey face. events will include Antarctica, a voyage to the bottom of the earth to bear witness to the truth of climate change, coal and its multiple health concerns, and a spotlight on climate “deniers” and the damage they are doing to our ability to take action.