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GAMING for     GOOD          CONCEPTS TO SUPPORT                   THE REALITY OF CLIMATE CHANGECO N S U LTI N G
FOREWORDGames are the new normal. The popularity and proliferation         for advocates to reach entirely new audiences w...
INTRODUCTIONABOUT THIS REPORT                                               ABOUT THE CLIMATEPSFK challenged its readershi...
INTRODUCTIONABOUT PSFK                                                    BACKGROUNDPSFK is the go-to source for new ideas...
ABOUT THIS BOOKTHE BRIEFWHAT THE CLIMATE REALITY PROJECT WANTS                        WHAT WE’RE LOOKING FORGlobal accepta...
CLIMATE HEROESesterni. 10-20137 Milano ItalyContact: giada@esterni.orgwww.esterni.org
CLIMATE HEROESCLIMATE HEROES. GET READY TO CHANGE THE WORLDClimate Heroes is an online game that capitalizes on the long-s...
CLIMATE HEROES          Denunciation BLOG
CLIMATE HEROESMultiple players can embody the same avatar and can choose to go on       share information, ideas and the s...
CLIMATE TRAILZemoga. 56 West 22nd Street, 10th Floor. New York, NY 11217Contact: info@zemoga.comConcept Lead: Sven LarsenT...
CLIMATE TRAILCLIMATE TRAILThere’s a lot of information and disinformation surrounding climatechange. But much of the disin...
CLIMATE TRAILOnce the initial levels have been completed, players are promoted         Game play either ends when resource...
GREENSQUAREAwkward Hug. 373 92 Street Apt. B22. Brooklyn, NY 11209Contact: Julie@awkwardhug.comConcept Lead: Jim BabbTeam ...
GREENSQUAREGREENSQUAREGreensquare is a gaming platform that gives you and your friends         The goal of this game is, u...
GREENSQUARELeaderboards and infographics display and compare player                 This real-world game is digitally mana...
CLIMATEREALITY PATROLParlor. 505 West 54th Street, Suite 1118. New York, NY 10019Contact: alexpoole@mac.comConcept Lead: A...
CLIMATE REALITY PATROLCLIMATE REALITY PATROLIdea: Social media activism meets gaming and rewardsConcept: Instantly tag you...
CLIMATE REALITY PATROLEach post would include #ClimateRealityPatrol and/or @ClimateRealityPatrol atthe end by default, to ...
SPROUTCynergy – The Technology Agency. 1600 K Street, NW, Suite 300, Washington, DC 20006, USAContact: Kes Sampanthar, kes...
SPROUTSPROUT - GROWING CONCIOUSNESSConsumers vote with their wallets everyday without realizing it. Sprout      The interf...
SPROUTSprout will let customers customize their shopping to achieve greener       about how they are treating the environm...
REALiTREEStark Design. 401 Broadway, Suite 1500. New York, NY 10013Contact: daniel@starkdesignny.comConcept lead: Daniel S...
REALiTREEREALiTREE (pronounced RE-AL-i-TREE)Realitree is a digital manifestation of our local environment and the       re...
REALiTREEEach Realitree will be fed two distinct types of data:                      climate change. On another level, Rea...
DESTINATIONREALITY: FARMVILLEArnold worldwide. 101 Huntington Avenue. Boston MA 02199Contact: Meg Siegal, msiegal@arn.comT...
DESTINATION REALITY: FARMVILLEDESTINATION REALITY: FARMVILLEIt’s a funny thing when there are more virtual farmers than re...
DESTINATION REALITY: FARMVILLEThoughtstarters to get the partnership under way:                          Zynga can also in...
CLIMATE REALITYWIEDEN+KENNEDY. NYC & PDXContact: erik.hanson@wk.comConcept Lead: Dan NeumannTeam Members: Erik Hanson, Eri...
CLIMATE REALITYCLIMATE REALITYEvery successful game creates a strong relationship between players and a   Farmville crops ...
MISSION GREENlg2. 3575, boul. Saint-Laurent. Montreal (Quebec) H2X 2T7Contact: maubin@lg2.comConcept Lead: Marilou AubinTe...
MISSION GREENMISSION GREENThe Game: Mission Green takes on climate change by giving people a      The Enemy: Corporations ...
MISSION GREENThe Tools: Players use mobiles to capture proof. They then post Green      The Reward System: Agents accumula...
REALITY DROPSArnold worldwide. 101 Huntington Avenue. Boston MA 02199Contact: Meg Siegal, msiegal@arn.comTeam Members: Adr...
REALITY DROPSREALITY DROPSRight now, countless climate change conversations are raging in   This site makes it simple to s...
REALITY DROPSThe game builds awareness and educates people by offering the easy-                                          ...
CONTACTPSFK is the go-to source for new ideas and inspiration for       GAMING FOR GOOD TEAMcreative professionals around ...
DESTINATION REALITY: FARMVILLEDESTINATION REALITY: FARMVILLEIt’s
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DESTINATION REALITY: FARMVILLEDESTINATION REALITY: FARMVILLEIt’s PSFK Gaming For Good Report

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DESTINATION REALITY: FARMVILLEDESTINATION REALITY: FARMVILLEIt’s a funny thing when there are more virtual farmers than real ones on Earth. Farmers mitigate and adapt to unexpected weather conditions. Goods suchReal life farmers see the effects of climate change, but do virtual ones? Let’s as wind-powered tractors, windmills, jackets to shield you from the elements,partner with Farmville to drop a dose of Reality on the 31 million people who seeds for heartier crops like organic cassava and chickpeas, decorations like alog on daily to tend to their plants, harvest, and redeem gold coins for seeds, Climate Reality flag, rainwater collection troughs and green ring tags for yoursupplies, and fuel. livestock. We’d want to do this in a way that presents a challenge to Farmville players, and makes it possible via gameplay mechanics to heal the destructionWe could partner with Zynga to plan the best way to expose crops to weather caused by Climate events, illustrating that through action, we can change theand wind and offer The Climate Reality Project branded goods to help current trajectory.

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