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FOREWORDGames are the new normal. PSFK Gaming For Good Report

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FOREWORDGames are the new normal. The popularity and proliferation for advocates to reach entirely new audiences with gamesof smart phones, tablets and other mobile devices—coupled that are engaging, fun, and motivational.with a wide variety of social networking platforms—provide Recently, I was introduced to Piers Fawkes and thefertile ground for the incorporation of games into our lives wonderful team at PSFK and for the past several monthsin fresh, new ways. Whether it’s playing Scrabble on your The Climate Reality Project, PSFK and I have collaboratediPhone or Farmville on Facebook, now millions fill the in an open source “Gaming for Good” Challenge. I hopeinterstitial moments of their lives with the simple fun that that you will enjoy the results of this collaboration and thatthese programs and apps provide. it will encourage you to think creatively about socialAs games have become ubiquitous, both the private and impact games.public sectors have begun to seriously look at the role thatgamification can play in their work. Game design, techniquesand mechanics, have something to teach those of us whoare seeking to engage people on issues of social importance.In the forty years that I have worked to build publicawareness of the need to urgently solve the climate crisis,I have always sought out new methods of communication—from my slideshow on three Kodak carousels (which evolvedfrom an actual slideshow to a multi-media presentation onKeynote)—to my work on An Inconvenient Truth, the “LiveEarth” global concerts, “24 Hours of Reality” on the web,and an app for the iPhone and iPad called Our Choice.Exploring the interplay of gamification and social change is AL GORE Former Vice Presidenta fascinating challenge, and one that I have been exploring Nobel Laureatefor the last three years. Clearly, there is tremendous potential Founder, The Climate Reality Project

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