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PSFK presents    THE FUTURE    OF GAMING    SUMMARY PRESENTATIONA                      REPORT    CO N S U LTI N G
FOR YOUR FULLCOPY OF THE 150 PAGEREPORT, VISIT:www.psfk.com/future-of-gaming
INTRODUCTIONThis report presents key trends emerging within the gaming         PSFK’s research kicked off with an analysis...
FOREWORDGames and play are at the foundation of how people learn, develop      The mechanics behind games are evolving as ...
PILLARS OF GAMINGTHE PURPOSEOF GAMING
PURPOSE OF GAMINGTO SOLVETHE UNSOLVABLE
FOLD.IT                                     TO SOLVE THE UNSOLVABLEGAMERS ASSIST IN CRACKING THE AIDS PUZZLE              ...
PURPOSE OF GAMINGTO LEVERAGECOLLECTIVEMANPOWER
PROJECT NOAH           PROJECT NOAH                      MISSION-BASED IMAGE GATHERING               FOR CROWDSOURCED NATU...
PURPOSE OF GAMINGTO EMBEDKNOWLEDGE
NASA LEARNING TECHNOLOGIESFUTURE SOCIAL GAME MAKES ASTROPHYSICS FUN
PURPOSE OF GAMINGTO TEACH PEOPLENEW SKILLS
TO TEACH PEOPLE NEW SKILLSLEARN REAL GUITAR WHILE PLAYING AN INTERACTIVE VIDEO GAME                                   ROCK...
PURPOSE OF GAMINGTO IMPROVEEVERYDAY BEHAVIOR
TO IMPROVE EVERYDAY BEHAVIORACHIEVING MILESTONES IN OVERCOMING HEALTH-RELATED CHALLENGES                               MIN...
PURPOSE OF GAMINGTO PROMOTEFUNDRAISING
TO PROMOTE FUNDRAISINGGAMERS HELP FEED HUNGRY CHILDRENZYNGA + PIZZA HUT       GAMERS PURCHASE IN GAME ITEMS TO DONATE TO C...
PURPOSE OF GAMINGTO SPREADTHE WORD
LOCKERZPLATFORM HARNESSES POTENTIAL OF  INFLUENTIAL SOCIAL NETWORKERS
PILLARS OF GAMINGMECHANICSDRIVING PEOPLETO ACTION
MECHANICS THAT DRIVE PEOPLE TO ACTIONONE-UPSMANSHIP
ONE-UPSMANSHIPFITNESS GAMES WITH SOCIAL MOTIVATION AS IMPETUS                                PULSWATCH              FITNES...
MECHANICS THAT DRIVE PEOPLE TO ACTIONPEER PRESSURE
REEBOKPROMISE KEEPER   APP USES SOCIAL MEDIA PEER PRESSURE         TO MOTIVATE USERS TO EXERCISE
MECHANICS THAT DRIVE PEOPLE TO ACTIONMONEYON THE LINE
STICKK.COMBACKING UP RESOLUTIONS WITH MONEY
MECHANICS THAT DRIVE PEOPLE TO ACTIONREWARDS
RECYCLEBANK.COMMOTIVATING EVERYDAY GREEN BEHAVIOR WITH REAL REWARDS
MECHANICS THAT DRIVE PEOPLE TO ACTIONEXCLUSIVEACCESS
BAL HARBOUR +                 KLOUTPARTY INVITES SENT ONLY TO PEOPLE WITH HIGH KLOUT SCORE
PILLARS OF GAMINGFUNCTIONALITYAND SYSTEMS
GAME FUNCTIONALITY AND SYSTEMSGESTURE-BASEDGAMING
MICROSOFTKINECT-POWERED EDUCATIONAL GAME FOR CHILDREN
GAME FUNCTIONALITY AND SYSTEMSMULTI-SCREENEXPERIENCES
MULTI-SCREEN EXPERIENCESINTERACTIVE PING-PONG GAME TAKES THE OUTDOOR STAGE                              MCDONALDS      INT...
GAME FUNCTIONALITY AND SYSTEMSMIXINGREALITIES
MIXING REALITIESiDEVICE CONSTRUCTION GAME MELDS OFFLINE ASSEMBLY WITH DIGITAL SCORE               LIFE OF GEORGE          ...
GAME FUNCTIONALITY AND SYSTEMSLIFE-SIZEDGAME PIECES
THE FRENCHDIGITAL KITCHEN  SENSOR-EMBEDDED KITCHEN UTENSILS OFFER          VERBAL ADVICE FOR FUTURE CHEFS
GAME FUNCTIONALITY AND SYSTEMSREAL WORLD GAMEENVIRONMENTS
ZOMBIES, RUN!    AUGMENTED AUDIO GAME SPURS FITNESS BYIMMERSING RUNNERS IN ZOMBIE INFESTED WORLD
GAMING for     GOOD          CONCEPTS TO SUPPORT                   THE REALITY OF CLIMATE CHANGECO N S U LTI N G
FOREWORDGames are the new normal. The popularity and proliferation         for advocates to reach entirely new audiences w...
INTRODUCTIONABOUT THIS REPORT                                               ABOUT THE CLIMATEPSFK challenged its readershi...
INTRODUCTIONABOUT PSFK                                                    BACKGROUNDPSFK is the go-to source for new ideas...
ABOUT THIS BOOKTHE BRIEFWHAT THE CLIMATE REALITY PROJECT WANTS                        WHAT WE’RE LOOKING FORGlobal accepta...
CLIMATE HEROESesterni. 10-20137 Milano ItalyContact: giada@esterni.orgwww.esterni.org
CLIMATE HEROESCLIMATE HEROES. GET READY TO CHANGE THE WORLDClimate Heroes is an online game that capitalizes on the long-s...
CLIMATE HEROES          Denunciation BLOG
CLIMATE HEROESMultiple players can embody the same avatar and can choose to go on       share information, ideas and the s...
CLIMATE TRAILZemoga. 56 West 22nd Street, 10th Floor. New York, NY 11217Contact: info@zemoga.comConcept Lead: Sven LarsenT...
CLIMATE TRAILCLIMATE TRAILThere’s a lot of information and disinformation surrounding climatechange. But much of the disin...
CLIMATE TRAILOnce the initial levels have been completed, players are promoted         Game play either ends when resource...
GREENSQUAREAwkward Hug. 373 92 Street Apt. B22. Brooklyn, NY 11209Contact: Julie@awkwardhug.comConcept Lead: Jim BabbTeam ...
GREENSQUAREGREENSQUAREGreensquare is a gaming platform that gives you and your friends         The goal of this game is, u...
GREENSQUARELeaderboards and infographics display and compare player                 This real-world game is digitally mana...
CLIMATEREALITY PATROLParlor. 505 West 54th Street, Suite 1118. New York, NY 10019Contact: alexpoole@mac.comConcept Lead: A...
CLIMATE REALITY PATROLCLIMATE REALITY PATROLIdea: Social media activism meets gaming and rewardsConcept: Instantly tag you...
CLIMATE REALITY PATROLEach post would include #ClimateRealityPatrol and/or @ClimateRealityPatrol atthe end by default, to ...
SPROUTCynergy – The Technology Agency. 1600 K Street, NW, Suite 300, Washington, DC 20006, USAContact: Kes Sampanthar, kes...
SPROUTSPROUT - GROWING CONCIOUSNESSConsumers vote with their wallets everyday without realizing it. Sprout      The interf...
SPROUTSprout will let customers customize their shopping to achieve greener       about how they are treating the environm...
REALiTREEStark Design. 401 Broadway, Suite 1500. New York, NY 10013Contact: daniel@starkdesignny.comConcept lead: Daniel S...
REALiTREEREALiTREE (pronounced RE-AL-i-TREE)Realitree is a digital manifestation of our local environment and the       re...
REALiTREEEach Realitree will be fed two distinct types of data:                      climate change. On another level, Rea...
DESTINATIONREALITY: FARMVILLEArnold worldwide. 101 Huntington Avenue. Boston MA 02199Contact: Meg Siegal, msiegal@arn.comT...
DESTINATION REALITY: FARMVILLEDESTINATION REALITY: FARMVILLEIt’s a funny thing when there are more virtual farmers than re...
DESTINATION REALITY: FARMVILLEThoughtstarters to get the partnership under way:                          Zynga can also in...
CLIMATE REALITYWIEDEN+KENNEDY. NYC & PDXContact: erik.hanson@wk.comConcept Lead: Dan NeumannTeam Members: Erik Hanson, Eri...
CLIMATE REALITYCLIMATE REALITYEvery successful game creates a strong relationship between players and a   Farmville crops ...
MISSION GREENlg2. 3575, boul. Saint-Laurent. Montreal (Quebec) H2X 2T7Contact: maubin@lg2.comConcept Lead: Marilou AubinTe...
MISSION GREENMISSION GREENThe Game: Mission Green takes on climate change by giving people a      The Enemy: Corporations ...
MISSION GREENThe Tools: Players use mobiles to capture proof. They then post Green      The Reward System: Agents accumula...
REALITY DROPSArnold worldwide. 101 Huntington Avenue. Boston MA 02199Contact: Meg Siegal, msiegal@arn.comTeam Members: Adr...
REALITY DROPSREALITY DROPSRight now, countless climate change conversations are raging in   This site makes it simple to s...
REALITY DROPSThe game builds awareness and educates people by offering the easy-          ditional points. And earning poi...
CONTACTPSFK is the go-to source for new ideas and inspiration for       GAMING FOR GOOD TEAMcreative professionals around ...
FUTURE OF GAMING GAMING FOR GOODFOR YOUR FULLCOPY OF THE 150 PAGEREPORT, VISIT:www.psfk.com/future-of-gaming              ...
FUTURE OF GAMINGPSFK is the go-to source for new ideas and inspiration for        FUTURE OF GAMING 2011 TEAMcreative profe...
DESTINATION REALITY: FARMVILLEDESTINATION REALITY: FARMVILLEIt’s
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DESTINATION REALITY: FARMVILLEDESTINATION REALITY: FARMVILLEIt’s PSFK Future of Gaming Report

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DESTINATION REALITY: FARMVILLEDESTINATION REALITY: FARMVILLEIt’s a funny thing when there are more virtual farmers than real ones on Earth. Farmers mitigate and adapt to unexpected weather conditions. Goods suchReal life farmers see the effects of climate change, but do virtual ones? Let’s as wind-powered tractors, windmills, jackets to shield you from the elements,partner with Farmville to drop a dose of Reality on the 31 million people who seeds for heartier crops like organic cassava and chickpeas, decorations like alog on daily to tend to their plants, harvest, and redeem gold coins for seeds, Climate Reality flag, rainwater collection troughs and green ring tags for yoursupplies, and fuel. livestock. We’d want to do this in a way that presents a challenge to Farmville players, and makes it possible via gameplay mechanics to heal the destructionWe could partner with Zynga to plan the best way to expose crops to weather caused by Climate events, illustrating that through action, we can change theand wind and offer The Climate Reality Project branded goods to help current trajectory.

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