FOREWORDGames and play are at the foundation of how people learn, develop The mechanics behind games are evolving as social connectivityand socialize. As humans we respond instantly to entertaining and inﬂuences both the way and the pace at which people interact withengaging experiences. But what makes a game worth playing? What one another. The nature of our modern online presence allows usrules must it have? How should it work? to communicate, compete and collaborate with one-another in real- time. Driven by rapid advances in mobile and sensor technology,Our report provides an overview of the key trends permeating the games are now able to bridge real and virtual worlds. They can nowcreation of games today. It speciﬁcally looks at how play is being take place across separate realities that often inﬂuence each other,used by organizations, corporations and communities to achieve a creating new opportunities for play and changing the way playersspeciﬁc purpose. Fueled by the ability to gather many players across experience their daily lives.the world through online connectivity, projects of any scale can beundertaken, overcoming previously unsolvable challenges. Whenapplied to socially responsible enterprise or charitable programs Piers Fawkes, Founder, PSFKthese collective efforts are capable of bringing about real change.