INTRODUCTIONThis report presents key trends emerging within the gaming PSFK’s research kicked off with an analysis of nearly one thousandspace that brands, non-proﬁts and communities can leverage data points that showcased gaming innovation in various forms.to foster engagement and motivate their target audience Pattern recognition performed against this research yielded 17towards achieving a desired outcome. It is designed to inspire key trends organized around three core aspects of game designanyone tasked with creating compelling user experiences, —Purpose Behind the Game, Mechanics that Drive People towhether that be on a digital screen, in the real world or Action and Game Functionality and Systems. To understandsomewhere in between. how these trends impact the marketplace and the opportunities they present, we interviewed numerous gaming experts andWe recognize that there is a tremendous amount of research have included their insights throughout the document.and study taking place around gaming, and this report reﬂectsour contribution to that conversation. It is intended to providea current snapshot into the innovative ways that games are We hope that you ﬁnd inspiration in every section of the 2011being used within the broader marketplace, examine their issue of PSFK’s Future of Gaming report. For copies or an inexpanding role in effecting change on an individual and societal person presentation, please visit:level, and highlight the new technologies that are making www.psfk.com/future-of-gamingthese experiences possible.