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Example of excellent social entreprise

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Example of excellent social entreprise

  1. 1. We are a Social Impact Enterprise Re-skilling Refugees Into Digital Professionals To Deliver Digital Marketing, Sales, Recruitment and Fundraising For Individuals, Start-ups, Scale-ups and Enterprises
  2. 2. We Believe Access To Education & Opportunity Is A Fundamental Human Right Yet 80 Million Refugees Do Not Have Them Our Vision Is To Reskill them into The World’s Largest Digital Workforce Our Mission Is To Reskill And Employ 1 Million Forgotten Refugees Over The Next Ten Years
  3. 3. "When capital, goods, and money move so freely across the world, why is it that we 185,000 refugees are stuck in a camp for more than 20 years?” “Can you help us get access to a marketable skill and connect us to global opportunities?" We created StepUp.One as a response to Mohamed’s challenge at WEF 2019
  4. 4. We pitched the idea “Reskilling & Employing Refugees” to UNHCR leaders in Kakuma
  5. 5. Together we decided to Reskill Refugees as Digital Professionals specialising in Social Media A marketable skill that’s in demand and one of the top 10 skills for the future of work
  6. 6. We designed and executed a step-by-step program
  7. 7. that onboards, trains and helps the refugees find their first job
  8. 8. Hootsuite For Orchestration Lumen5 For Video Zapier For Automation ClickUp For Projects Canva For posts We also hand-picked tools used by top design agencies to deliver professional outcomes
  9. 9. We engineered a 7-Step Model to deliver training, to find jobs and to execute work for our clients Step 6. Converse with connected audience Step 7. Close the sale / Formalise meetings Step 2. Re-frame their objective into a powerful story Step 3. Convert the story into a compelling video Step 5. Connect with them using the video Step 4. Identify the target audience / buyers Step 1. Understand the client context and objective
  10. 10. We started with a team of 5 refugees in 2019
  11. 11. We reached 50 refugees in 2020
  12. 12. We scaled to 1,000 in 2021
  13. 13. We plan to scale to 10,000 refugees across 7 camps in 2022
  14. 14. We plan to replicate Kakuma’s model across the top 10 camps employing 225,000 refugees generating $1 billion by 2031
  15. 15. Marketing Selling Recruiting Fund-Raising SEO Hyper-Scaling We deliver 6 Services
  16. 16. We work across 6 Platforms LinkedIn Facebook Amazon Instagram Twitter Email
  17. 17. Brand & Network Generate Leads Hyper-Scale 10X Revenue Generate Revenue Brand & Employee Ambassadors We do this through 2 Engagement Models Individual Client Company Client $300 per Month $300 per Month $300 per Month $600 per Month $600 per Month $6,000 per Month
  18. 18. 10 Million Global working age population of 10 Million $72 Billion 6 Million Top 10 Host Countries working age population of 6 million $ 43 Billion 225K Refugees Top 10 Refugee Camps working age population of 225K $1.6 Billion World’s Largest Refugee Workforce $72 Billion Productivity Refugee Productivity $7,200 per year per refugee ($300 x 2 Clients x 12 Months) Our Product
  19. 19. 20 Million Corporate Executives in need of Branding & Thought Leadership Lead Generation & Job Search $72 Billion 1 Million Recruiters in need of Sourcing Teams $36 Billion 1 Million Founders in need of Sales & Marketing Teams Fundraising Teams $36 Billion The Global Executives Affordable Services at $300 per month per Job $144 Billion Demand for Digital Our Market
  20. 20. 10 Million 20 Million 6 Million 1 Million 225K Refugees 1 Million 10 Million Refugee Workforce 22 Million Global Executives Our Product Market Fit StepUp.One Engines Onboarding & Identity Generating Leads Pitching & Closing Executing & Reporting
  21. 21. With 1,000 Refugees Onboarded, we will generate $1 Million ARR Onboarding & Identity Generating Leads Pitching & Closing Executing & Reporting 100 Refugees / Month 50,000 Clients / Month 43 Wins / Month $1 Million ARR for Next 12 Months
  22. 22. We need $3 Million investment to scale from $1 to $10 million ARR Our Core Engines Refugee Led ($400k) 1,000 Refugees 6 M Clients Reached 2,800 Wins (0.046%) $2 Million ARR / year Ambassador Led ($400k) 1,000 Ambassadors 6 M Clients Reached 1,400 wins(0.023%) $1 Million ARR / year Email & Social Media Ads Led ($1,200k) 10 Ads 20 M Clients Reached 9,800 Wins(0.05%) $7 Million ARR / year Technology Platform ( $500K ) StepUp.One App Onboarding Engine Affiliate Engine Payment Engine Core Team ($500K) CEO CSO COO/CFO CTO
  23. 23. Followed by $2 M in 2nd to Sustain the Momentum 3 2 1 1 1 1 $5 Million over 3 Years Investment Needed for Scaling Kakuma Refugee Camp $60 M $20 M $10 M 1 Investment 1 Re-Invested from EBIT 1 Years 2 3
  24. 24. Our Financial Model 1 10 24 64 133 232 362 533 768 1,056 -1 1 3 7 17 32 52 79 113 156 -200 0 200 400 600 800 1,000 1,200 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 Revenue EBITDA
  25. 25. Our Team Shahid Chishty CFO / COO 30+ Years Experience CFO in Silicon Valley C-Suite experience with fundraising, capital structuring, and IPOs valued at over $500M. AUM >$1.5B Anis Mohamed Founder & CEO 25+ Years Experience Regional Head - Infosys $250m P&L for Europe Co-Created Adia – Uber of Work – Revenue of $0 to $50m in 3 years Dr Ryan O'Sullivan Chief Sales Officer 20+ Years Experience Regional Head – Introhive Doctorate in turning relationships to revenues. Carsten Snedker Board Advisor 25+ Years Experience Chairman – Eferio Entrepreneur, Digital & Deep Tech Innovator shaping the Future of Business and Society BG Srinivas Board Advisor 30+ Years Experience Group MD – PCCW $4+ billion President, Infosys Digital Transformation Leader Darren Abrahams Board Advisor 20+ Years Experience CEO – Human Hive Social entrepreneur creating new models for social change based around education and culture
  26. 26. Our Impact Financial • $1 billion in refugee earnings Economic • $5 billion boost to host economy Social • 1 million self- reliant refugees Educational • 1 million refugees with 1 global marketable skill Emotional • 1 million young adults saved from harmful pathways
  27. 27. Having already built presence in 5 of the top 10 refugee camps We have the capability to scale across all 10 Refugee Camps in Parallel 3 2 1 1 1 1 $5 Million over 3 Years Investment Needed for Scaling Kakuma Refugee Camp $60 M $20 M $10 M 1 Years 2 3 15 10 5 5 5 5 $25 Million over 3 Years Investment Needed for Scaling Top 5 Refugee Camps $300 M $100 M $50 M 1 Years 2 3 30 20 10 10 10 10 $50 Million over 3 Years Investment Needed for Scaling Top 10 Refugee Camps $600 M $200 M $100 M 1 Years 2 3
  28. 28. Having worked for global clients for over 3 Years now, there is definitely a spring in their steps !!!
  29. 29. We’re StepUp.One Let’s Partner together to realise our Vision anis@stepup.one (Founder)

Hinweis der Redaktion

  • We are a social impact enterprise re-skilling thousands of refugees into digital professionals to deliver sales, marketing, recruitment fundraising for individuals, start-ups, scale-ups and Enterprises
  • There are 80 million refugees who do not have access to education, opportunity and livelihood. Our vision is to transform this problem by creating the world’s largest digital workforce. Our mission is reskill and employ 1 million of these 80 over the next 10 years.
  • It all started when Mohamed Hassan challenged the gathering of world leaders at the world economic forum in 2019. He asked – Instead of giving us hand-outs. Could you help us with one marketable skill and connect us to global opportunities?
  • We took the idea of “Reskilling & Employing Refugees” to UNHCR leaders in Kakuma
  • we decided to Reskill Refugees as Digital Professionals with a special focus on Social Media
  • We hand-picked tools used by top design agencies to deliver similar results just like them
  • We mastered a simple 7-step Approach to deliver real outcomes to our clients. The first 3 steps are about creating our client’s message. The 4th step is about identifying and segmenting our client’s target market. The last 3 steps are about connecting, conversing and closing with our client’s target market.
  • We piloted this idea with a team of 5 refugees in 2019
  • We tested robustness of our approach by reaching 50 refugees in 2020
  • We tested robustness of our approach by reaching 50 refugees in 2020
  • We plan to scale further to 10000 refugees in 2022
  • We plan to scale further to 10000 refugees in 2022
  • We deliver 6 Services such as Marketing, Sales, Recruitment, SEO and so on.
  • We do this across 6 major platforms, Amazon being the latest addition
  • We do this through 4 engagement models.

    The first model is for individuals who are looking for personal branding, thought leadership and so on. It’s all about creating a professional profile, posting content for $200 per month.

    The second model is for individuals who are looking to generate business outcomes such as lead generation, recruitment and so on. It’s all about identifying, connecting and conversing with your clients one by one for $300 per month

    The third model is for start-ups that has just got their seed or pre-seed round sorted and looking for bringing in a team of 10 to 15 people to deliver on their most important priority. Mostly these are in validating market segments or lead generation.

    The fourth model is for both scale-ups and enterprises who has figured their markets and simply want to bring in an army of 100+ professionals to go after revenue.


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