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Social Media Risk Management & Compliance - Barbara Krajnc

Prezentacija Barbare Krajnc na konferenciji #PRilika2016.

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Social Media Risk Management & Compliance - Barbara Krajnc

  1. 1. PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  2. 2. Social Media Risk Management & Compliance Beograd, December 3, 2016 PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  3. 3. Thank you, PRilika 2016 for ‘prilika’! PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  4. 4. Warm up PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  5. 5. Digital footprints Account hacked? # hijacked? Fake news? PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  6. 6. Digital footprints “Think before you post.” PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  7. 7. #HasJustineLandedYet PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  8. 8. #cybercrime in connection with @AssociatedPress Twitter account PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  9. 9. Source: Twitter PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  10. 10. # hijacking #saponia PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  11. 11. #saponia June 10 – viral video launched as part of a campaign for washing powder…. ….and on June 12, the crisis hits the road! PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  12. 12. #saponia Source: MediaTool Kit PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  13. 13. #saponia Source: MediaTool Kit PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  14. 14. https://www.facebook.com/suzibluzi/posts/10210542460413434 (page visited on Nov. 29, 2016) A post on FB related to Hofer Slovenija PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  15. 15. Hofer Source: MediaTool Kit PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  16. 16. Hofer Source: MediaTool Kit PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  17. 17. PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  18. 18. PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  19. 19. What’s compliance? Adherence to the laws and regulations passed by official regulating bodies as well as general principles of ethical conduct. (Source: http://www.corporatecompliance.org/Resources/ SCCEResources/ComplianceDictionary.aspx#c) PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  20. 20. What else is compliance? ! A guardian of future business ! A simple test of your actions PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  21. 21. Test your actions ! Decision tree (4 Qs) 1.  Is it legal? 2.  Is it ethical? 3.  Is it against our policies? 4.  Is it a bad idea? PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  22. 22. Risk index for Compliance !  Accounting Fraud !  Antitrust / Competition Law !  Bribery and Corruption !  Confidential Information !  Conflicts of Interest !  Consumer Protection !  Document Management !  Employment / Labor law !  Environment / Protection !  Working with Government !  Harassment !  Insider Trading !  Licensing !  Money Laundering !  Political contributions / Lobbying !  Privacy / Data Protection !  Intellectual property !  Sales & marketing !  Taxes !  Salaries !  Workplace health & safety !  Workplace relations & security PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  23. 23. PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  24. 24. Social Media ! Enterprise social networks (intranet) ! External social media PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  25. 25. Purpose of social media use ! Brand visibility ! Customer service ! Promotion of products or services ! Engagement (internal, employees, customers, business partners) ! Knowledge sharing ! Recruitment PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  26. 26. Users of social media ! Marketing ! Sales ! Communications ! Customer service ! IT ! HR PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  27. 27. Social Media Risk Management ! Risk Assessment ! Risk categorization ! Governance ! Policies, trainings, awareness PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  28. 28. Risk Assessment & Evaluation !  Risk matrix ! Risk score = Impact x Likelihood Significant O/G Major O/G Moderate O/G Minor O/G O/G O/G Slight Slight Minor Moderate Major Significant Likelihood (1- 5) Impact(1-5) PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  29. 29. Risk Categorisation ! Reputational ! Operational ! Financial ! Information security ! Regulatory Compliance PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  30. 30. Governance ! Social media stakeholders ! Structure & policies, approvals ! Processes ! monitoring & social listening ! metrics ! System (tracking, reporting, archiving) PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  31. 31. Walk the talk ! Policies !  Social Media Policy (structure, content) !  Privacy Policy ! Training & awareness !  campaigns (internal, external) !  advocates & reverse mentors PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  32. 32. What else? ! Crisis communications & management ! Cyber security !  http://map.norsecorp.com/#/ ! Social media regulatory mix PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  33. 33. Cyber security ? !  http://map.norsecorp.com/#/ (page visited on Nov. 29, 2016) PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  34. 34. Social media regulatory mix Source: Social media Risk and Governance, P. Mennie, Kogan Page, p. 183) PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  35. 35. Key to success ! Know your business & corporate culture ! Know your audience ! Know your risks ! Adapt to changes PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  36. 36. Some useful resources ! ISO Standards !  ISO 19600 Compliance management systems !  ISO 26000 Social responsibility !  ISO 31000 Risk management !  ISO 27001 Information security management !  ISO 37001 Anti bribery management systems ! SCCE (corporatecompliance.org) ! …or PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  37. 37. Get in touch with me☺ Barbara Krajnc barbara@auroraborealis.si @bakrajnc http://si.linkedin.com/pub/barbara-krajnc/ 3/178/381 PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc
  38. 38. PresentedatPRilika2016,Belgrade,dec.2016/BarbaraKrajnc

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