Essential elements for successful client - agency relationships.

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The better we know you
The
our
work.

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Marketing
Sales
HR
Product
Management
R&D
Engineering
Senior
Executives
With this in mind,
client provides
multiple touch points
(including sales)
to round out
our perspective

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BIG
PICTURE
Which delivers the

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Client also believes different views and
even a periodic disagreement ultimately
strengthen the work.

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Give it to us straight.
We can take it.
The Good,
The Bad &
The Unattractive

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The job at hand aligns with the budget.

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Agency
treated as extension of the internal team
Defining the Relationship

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 Mutual respect
 Open talk
 Empowerment
Defining the Relationship

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Defining the Relationship
Shared responsibility
for definition of PR success
Defining the Relationship

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We don’t mind being pushed
to shake up the status quo

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Just not

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Client Recognizes How
We Make Money
Product = Time

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Our product is a “perishable”
(to borrow from the grocery store world)
Photo: rick

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Client identifies
needed processes and reports
so the largest possible percent of the budget
goes toward program execution.

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which prevents paperwork
from impeding results

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Client Buys into this Premise
What Elements Impact the HA Experience?
12%
28%
24%
20%
16%
Agency Culture
Direct Manager
Client Interactions
Work
Colleagues

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Our respective cultures play a role in the
simpatico factor.

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*** open to a different visual***
 Smarts
 Egalitarian
 Mentoring
 Trust
 Listening
 Accountability
 Can-do attitude
 Curiosity
 Contributions to the
success of others
 Cross-cultural
 Results-driven
Here’s what we value

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There is a family-like quality
to our culture.

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We say “family-like”
because if your
Aunt Harriet isn’t the
right fit, you don’t
suggest she find
another family.

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What motivates us?

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Two-way Responsiveness

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Flow of
Information

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Feedback
Image: tanakawho

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Feeling Part of the Team

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Inventiveness
Image: JJay

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Making a visible and
meaningful difference

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Did I mention
we can periodically
be temperamental?

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caring.
It comes with

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But we run through walls
for our clients.

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Europe: Mike Sottak +44 (0)7 4632 47399
North America: Stephen Burkhart 1 408 286-2611
Asia Pacific: Cassandra Cheong 86 (21) 6203-3366 X125
Global: Lou Hoffman 1 408 286-2611
Thank You
IMAGES: CORBIS
http://www.hoffman.com