The document outlines the benefits of creating mutually beneficial relationships between Roger Williams University's PRSSA chapter and local businesses. It describes various programs PRSSA offers to students, including firm tours, professional events, internship opportunities, and experiential learning projects. PRSSA aims to bridge classroom learning and real-world experience through hands-on projects for local non-profits and businesses, providing PR services while giving students practical skills. This win-win approach builds connections between the university and community.

1. Show
Don’t
Tell:
The
Benefits
of
creating
a
win-­‐win
for
local
business
University
Roger
Williams

2. Jamie
Warner
jwarner839@g.rwu.edu
914-­‐960-­‐3559
@jamiebwarn
Clayton
Durant
cdurant492@g.rwu.edu
908-­‐698-­‐9570
@ClaytonDurant1
Tweet
as
us
your
questions
with
the
hashtag:
Joseph
Milanes
jmilanes826@g.rwu.edu
978-­‐210-­‐3272
@jmilanes5
#showRWU

3. Key
Points
• Personal
Engagement
• Community
Program
&
Real
Events
• Internship
Evalua9on
Resources
• External
Communica9ons
Plan
#showRWU

4. Firm
Tours
* New
York
City
* Boston
* Providence
* Los
Angeles
#showRWU

5. Professional
Luncheons
#showRWU

6. PRSA/PRSSA
Chapter
Events
#showRWU

7. Classroom
Seminars
DANIKA
DALY
PR
#showRWU

8. Informa4onal
Interviews
#showRWU

9. PR
Career
Week
#showRWU

10. Experiential
Learning
Opportunities
* Madison
Square
Garden
* BWR
(L.A.
and
NYC)
* ESPN
* ABC
New
York
Nike
Runway
Show,
C.A.
#showRWU

11. Le<ers
to
Companies
• Say
thanks
• Ask
for
dona9ons
#showRWU

12. Evaluation
Forms
#showRWU

13. COMMUNITY
EVENTS
#showRWU

14. Social
Media
Seminars
#showRWU

15. #showRWU
Media
Training
Client:
Rhode
Island
Tax
collectors
How
we
helped
• Dealing
with
media
• Customer
service

16. External
Communications
Plan
* Business
Cards
for
professionals
* Jolly
Roger
* RFP’s
every
Semester
* Community
meetings
* Build
mutually
beneficial
relationships
#showRWU

17. RWU
PRSSA
Gives
Members
Businesses
cards
for
Professionals
• Given
to
E-­‐Board
and
Members
alike
• Given
to
professionals
during
guest
speaker
events/professional
conferences
• Useful
outside
of
professional
sePngs

18. Jolly
Roger,
RWU’s
in
house
PR
firm
• Student
Run
PR
Firm
• Helps
give
students
and
PRSSA
members
hands
on
experience
• Past
Clients
include:
Warren
Bap9st
Church
jolly roger
Public Relations

19. RFP’s
• PRSSA
and
our
advisor
Dr.
Amiee
Shelton,
APR
send
RFPs
to
small
businesses/
non
profits
each
semester
•
Brings
clients
into
PRSSA
• Brings
clients
into
the
classroom
• Bridges
the
gap
between
learning
PR
and
prac9cing
PR

20. Community
Mee4ngs
• PRSSA
aXends
community
mee9ngs
in
the
Bristol/Warren
area
– Bristol
Downtown
Merchants
Associa9on
–
City
Counsel
– Seminars
of
Tax
Collectors
– Tax
Assessors
of
Rhode
Island
#showRWU

21. Mutual
Rela4onships
• PRSSA
creates
mutually
beneficial
rela9onships
between
Bristol
Warren
area
between
businesses
and
students
• Win-­‐Win
situa9ons:
– Students
get
hands-­‐on
PR
experience
– Businesses
get
PR
done
for
their
company
or
non-­‐
profit
#showRWU

22. Bridging
the
PR
World
Students/
Alumni
#showRWU

23. Student
Alumni
PRSSA
Life
Cycle
#showRWU

24. Overview

25. Q
and
A
Jamie
Warner
jwarner839@g.rwu.edu
914-­‐960-­‐3559
@jamiebwarn
Joseph
Milanes
jmilanes826@g.rwu.edu
978-­‐210-­‐3272
@jmilanes5
Clayton
Durant
cdurant492@g.rwu.edu
908-­‐698-­‐9570
@ClaytonDurant1
Tweet
as
us
your
ques9ons
with
the
hashtag:
#showRWU