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TIMES OF INDIA SUMMER INTERNSHIP DETAILED REPORT

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1
BY
PRINCE KUMAR
SUMMER INTERN AT THE TIMES OF INDIA
BENNETT COLEMAN AND COMPANY LIMITED.
PURSUING PGDM AT PRAXIS BUSINES...
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ACKNOWLEDGEMENT
I take this opportunity in expressing the fact that this project report is the result of incredible amou...
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TIMES OF INDIA SUMMER INTERNSHIP DETAILED REPORT

  1. 1. 1 BY PRINCE KUMAR SUMMER INTERN AT THE TIMES OF INDIA BENNETT COLEMAN AND COMPANY LIMITED. PURSUING PGDM AT PRAXIS BUSINESS SCHOOL, KOLKATA (2018-20) PROJECT UNDERTAKEN AT The Times of India, Kolkata REPORT SUBMITTED TO SAURAV JANA (AGM, THE TIMES GROUP) A SUMMER TRAINING PROJECT Report on The Times of India
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  3. 3. 3 ACKNOWLEDGEMENT I take this opportunity in expressing the fact that this project report is the result of incredible amount of encouragement, co-operation and moral support that I have received from others. Words alone cannot express my deep sense of gratitude to Riya Niag Ma’am (Regional HR), who provided me an opportunity to be a part of The Times Group for my summer training. I would also like to express my gratitude to the employees and the staff of The Times Group. Their valuable guidance and support made this project an enlightening educational experience. I would like to thank Debapriya Sir and Pranay Sir who helped me in gaining knowledge about the marketing strategy and distribution channels of The Times Group. I would also like to express my gratitude from the core of my heart to my mentor who helped me in coordinating my entire project. His consistent support and cooperation showed the way towards the successful completion of my project. I would also like to express my deep sense of gratitude to all the members of The Times Group who directly or indirectly helped me during my project work. I find myself very grateful to be a part of the various training events conducted during my summer training with The Times Group like the Barisha depot visit, press visit in Salt Lake Sector 5, Radio Mirchi visit, Jadavpur University visit, IIM Calcutta visit, etc. PRINCE KUMAR SUMMER INTERN AT BENETTE COLEMAN CO. LTD. (KOLKATA) PURSUING PGDM AT PRAXIS BUSINESS SCHOOL, KOLKATA
  4. 4. 4 EXECUTIVE SUMMARY This project is based on ‘A study on sales and promotion of Times of India in OOH & analysis with competition media house’. Out-of-home (OOH) sales and promotion or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes. Out-of-home media advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative. The OOH advertising industry in the United States includes more than 2,100 operators in 50 states representing the major out of home format categories. These OOH media companies range from public, multinational media corporations to small, independent, family-owned businesses I have focused on the marketing strategies, the marketing mix and how to maximize the reach to the potential readers under this project. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. A primary research was also conducted to analyse the readers newspaper reading habit and their perception towards the Times of India. The study was conducted at The Times of India office, Kolkata. The project was of 8 weeks duration. During the project I had taken the guidance of many employees & staff to collect the data, & also made use of Company’s various reports. The data collected with their help and from the primary research conducted by me were then compiled, tabulated and analysed. I successfully completed my training report within the specified time. It was really a thrilling experience for me with senior officials of Industry and to interact with different members, employees of the organization as well as with the various clients and leads provided to me by my mentor. It was an experience of enjoyment through hard work and dedication.
  5. 5. 5 TABLE OF CONTENT Acknowledgement Executive summary 1.THE TIMES OF INDIA – COMPANY OVERVIEW 2. HISTORY 3.EDITIONS AND PUBLICATIONS OF THE TIMES OF INDIA 4.INTRODUCTION TO CONSUMER READERSHIP AND SALES & PROMOTION STRATEGIES 5.MARKETING MIX 6.THE PROMOTIONAL MIX OF TIMES OF INDIA 7.SALES AND PROMOTION STRATEGY OF THE TIMES OF INDIA 8.DISTRIBUTION CHANNEL OF TOI 9.THE SURVEY 10.SWOT ANALYSIS 11.MAJOR LEARNINGS 12.CONCLUSION
  6. 6. 6 1.THE TIMES OF INDIA – COMPANY OVERVIEW Parent Company The Times Group (also referred as Bennett, Coleman and Co. Ltd.) Category Newspapers Sector Media & Entertainment Tagline/ Slogan Let the Truth Prevail USP World’s Largest Selling English Language Daily The Times of India STP Segment General News Segment Target Group English speaking/reading audience in India Positioning Most widely circulated newspaper Editor-in-chief Jaideep Bose Founded 3 November 1838; 180 years ago Language English Headquarters Mumbai Circulation 3,198,449 daily[1] (as of Jul–Dec 2017) Sister newspapers The Economic Times Navbharat Times Maharashtra Times Ei Samay Mumbai Mirror OCLC number 23379369 Website timesofindia.com The Times of India Competition Competitors Below are the top 3 The Times of India competitors: 1.HindustanTimes 2. The Hindu 3. The Indian Express
  7. 7. 7 The Times of India (TOI) is an Indian English-language daily newspaper owned by The Times Group. It is the fourth-largest newspaper in India by circulation and largest selling English- language daily in the world according to Audit Bureau of Circulations (India). It is the oldest English-language newspaper in India still in circulation, with its first edition published in 1838. It is the second oldest Indian newspaper still in circulation after the Bombay Samachar. During the turn of the 19th century, Lord Curzon, the Viceroy of India, called The Times of India "the leading paper in Asia". In 1991, the BBC ranked The Times of India among the world's six best newspapers. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. In the Brand Trust Report 2012, The Times of India was ranked 88th among India's most trusted brands. In 2017, however, the newspaper was ranked 355th.
  8. 8. 8 2. HISTORY The Times of India issued its first edition on 3 November 1838 as The Bombay Times and Journal of Commerce. The paper published Wednesdays and Saturdays under the direction of Raobahadur Narayan Dinanath Velkar, a Maharashtrian Reformist, and contained news from Britain and the world, as well as the Indian Subcontinent. J.E. Brennan was its first editor. In 1850, it began to publish daily editions.In 1860, editor Robert Knight (1825–1892) bought the Indian shareholders' interests, merged with rival Bombay Standard, and started India's first news agency. It wired Times dispatches to papers across the country and became the Indian agent for Reuter’s news service. In 1861, he changed the name from the Bombay Times and Standard to The Times of India. Knight fought for a press free of prior restraint or intimidation, frequently resisting the attempts by governments, business interests, and cultural spokesmen and led the paper to national prominence. In the 19th century, this newspaper company employed more than 800 people and had a sizeable circulation in India and Europe. Bennett and Coleman ownership : Subsequently, The Times of India saw its ownership change several times untill 1892 when, Thomas Bennett and Frank Morris Coleman, who later drowned in the 1915 sinking of the SS Persia, acquired the newspaper through their new company, Bennett, Coleman & Co. Ltd. Dalmiya ownership : Sir Stanley Reed edited The Times of India from 1907 until 1924 and received correspondence from the major figures of India such as Mahatma Gandhi. In all he lived in India for fifty years. He was respected in the United Kingdom as an expert on Indian current affairs. He christened Jaipur as "the Pink City of India".Bennett Coleman & Co. Ltd was sold to sugar magnate Ramkrishna Dalmia of the then-famous industrial family, the Dalmiyas, for Rs 20 million in 1946, as India was becoming independent and the British owners were leaving. In 1955 the Vivian Bose Commission of Inquiry found that Ramkrishna Dalmia, in 1947, had engineered the acquisition of the media giant Bennett Coleman & Co. by transferring money from a bank and an insurance company of which he was the Chairman. In the court case that followed, Ramkrishna Dalmia was sentenced to two years in Tihar Jail after having been convicted of embezzlement and fraud. Jain family (Shanti Prasad Jain) : In the early 1960s, Shanti Prasad Jain was imprisoned on charges of selling newsprint on the black market. And based on the Vivian Bose Commission's earlier report which found wrongdoings of the Dalmia - Jain group, that included specific charges against Shanti Prasad Jain, the Government of India filed a petition to restrain and remove the
  9. 9. 9 management of Bennett, Coleman and Company. Based on the pleading, Justice directed the Government to assume control of the newspaper which resulted in replacing half of the directors and appointing a Bombay (now Mumbai) High Court judge as the Chairman. Under the Government of India Following the Vivian Bose Commission report indicating serious wrongdoings of the Dalmia–Jain group, on 28 August 1969, the Bombay High Court, under Justice J.L. Nain, passed an interim order to disband the existing board of Bennett Coleman and to constitute a new board under the Government. The bench ruled that "Under these circumstances, the best thing would be to pass such orders on the assumption that the allegations made by the petitioners that the affairs of the company were being conducted in a manner prejudicial to public interest and to the interests of the Company are correct". Following that order Shanti Prasad Jain ceased to be a director and the company ran with new directors on board, appointed by the Government of India, with the exception of a lone stenographer of the Jains. Curiously, the court appointed D K Kunte as Chairman of the Board. While a freedom fighter and a man of impeccable integrity, Kunte had no prior business experience and was also an Opposition member of the Lok Sabha. Back to the Jain family In 1976, during the Emergency in India, the Government transferred ownership of the newspaper back to Ashok Kumar Jain (Sahu Shanti Prasad Jain's son, Ramkrishna Dalmia's grandson and the father of Samir Jain and Vineet Jain). The Jains too often landed themselves in various money laundering scams and Ashok Kumar Jain had to flee the country when the Enforcement Directorate pursued his case strongly in 1998 for alleged violations of illegal transfer of funds (to the tune of US$1.25 million) to an overseas account in Switzerland. The Times in the 21st century In late 2006, Times Group acquired Vijayanand Printers Limited (VPL). VPL previously published two Kannada newspapers, Vijay Karnataka and Usha Kiran, and an English daily, Vijay Times. Vijay Karnataka was the leader in the Kannada newspaper segment then. The paper launched a Chennai edition, 12 April 2008.It launched a Kolhapur edition, February 2013. TOIFA Awards Introduced in 2013 and awarded for the second time in 2016, "The Times of India Film Awards " or the "TOIFA" is an award for the work in Film Industry decided by a global public vote on the nomination categories.
  10. 10. 10 The first edition appears on November 3, 1838 known as "The Bombay Times and Journal of Commerce".later to be known as “The Times of India “. The first edition appears on November 3, 1838 known as "The Bombay Times and Journal of Commerce". The issue is published twice a week. Dr. J.E. Brennan the first editor also Secretary of the Chamber of Commerce. Rs 30/- is the annual subscription. 1846 The newspaper experiences proprietary changes and Dr. George Brit appointed editor. 1850 Shareholders decide to increase the share capital and the paper converted into a daily 1855 Telegraph Services opens up in India shortly afterwards, the paper signs an agreement with Reuters for raising news coverage and lowering subscritption rates. That old tie was renewed in 2006 with the pact between TIMESNOW & Reuters 1861 Editor Robert Knight amalgamates The Bombay Times, Bombay Standard and Bombay Telegraph & Courier to form 'The Times of India' and gives it a national character. 1880 The Times of India Weekly edition launched. The Times of India weekly edition launched, to meet the need for a weekend paper. This later came to be known as the Illustrated Weekly of India in 1923.The Times of India Weekly edition launched. 1890 Editor Henry Curwen buys TOI in partnership with Charles Kane. 1892 Following the death of Henry Curwen, T. J. Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a joint stock company - Bennett, Colemen & Co. Ltd. (BCCL). 1902
  11. 11. 11 The paper moves in to its current office opposite CST. It started out at the Parsi Bazar and then moved on to Churchgate where things got so bad that editor Bennett had to complete his editorial elsewhere after the ceiling fan collapsed in his room. 1907 Editor Stanley Reed revolutionises news production by extending the deadline to midnight. Until then any news that came in after 5pm was held over for the next day. TOI's first price war under editor Stanley Reed: price cut from 4 annas to 1 anna; circulation rises 5 times. 1923 Evening News of India launched 1929 The Times Of India Illustrated Weekly renamed The Illustrated Weekly Of India 1930 The Column "Bombay 100 Years ago" published 1930 The Column "Bombay 100 Years ago" published First movie review published 1940 First time news items appeared on the front page 1946 For the first time the paper transfers to Indian ownership. Seth Ramakrishna Dalmia buys out Bennett, Coleman & Co.Ltd. for Rs. 2 crores. 1948 Sahu Jain Group become the owners of the company. Shanti Prasad Jain is the first Chairman of the group. 1950  Navbharat Times launched  The TOI Crest changes from the lions to elephants  Dharmayug, Hindi weekly pictorial magazine launched
  12. 12. 12  Frank Moraes succeeded Ivor Jehu to become the first Indian editor (1950-57)R K Laxman’s common man cartoon starts. 1952  Filmfare- first film magazine in English launched 1959  Femina- first women‟s magazine in English launched 1961  The Economic Times launched 1962  Maharashtra Times launched 1965  Femina Miss India contest started. 1991  BBC features Times of India among world's six great newspapers 1987  Printing of The Times of India from Kandivili Press in Mumbai. 1988  Times of India completes 150 years.  BBC features Times of India among world's six great newspapers 1994  Bombay Times, the sassy colour supplement that chronicles the changing lifestyle mores of a globalising city is launched. 1996  Times of India carry its first colour photograph. Times of India crosses 1 million mark in circulation. 1999  BCCL enters into music market with Times Music.  Indiatimes.com launched  BCCL enters music retailing business with Planet M and radio broadcasting business with Radio Mirchi
  13. 13. 13 2000  TOI crosses the 2 million mark in circulation. 2001  TOI goes all color and storms Delhi by being "Number One" 2003  President APJ Abdul Kalam visits TOI toinaugurate Times Foundation 2004  Television business launched with the launch of a lifestyle and entertainment channel called ZOOME Paper launchedTimescape- the Times Group Intranet launched. Launch of the jobs portal Times Jobs http://www.timesjobs.com.  TimesJobs.com pioneered the concept of job fairs in India, branded as “Big Leap”. 2005  MT – Largest read Marathi Newspaper in Mumbai – IRS survey  TOI – Goes daily full colour  Mumbai Mirror launched  TimesMatri.com - Launched in August - re-launched as  SimplyMarry.com in December 2006. 2006  TIMES NOW – TV News Channel launched ET – first newspaper available on cell phone Mumbai Mirror – Afternoon edition launched  Offers Mumbai Mirror or Maharashtra Times as complimentary copy with TOI at a price of Rs.4/- TOI – The only English language daily to feature among the top 10 with a readership of 131.4 lakhs- IRS Survey by Hansa ResearchTimes Group MD, Mr Vineet  Jain awarded the scroll of honour for being the new age media guru - Hero Honda Indian TV Academy AwardsTimescape the Times Group  Intranet portal re-launched - now powered by SAP Netweaver  BCCL goes live on SAP system  MagicBricks.com – launched in October 2006 targets the Online Real Estate Space  Smart Hire – launched April 2006, is witnessing stupendous growth with its focus on providing organisations with end-to-end recruitment solutions.  Ads2Book.com – The World‟s Only Global Ad Booking Engine - Relaunched in August 2006  With intensive R&D, the Net-2-Print classifieds booking system Ads2Book.com was created and imbued with AI (artificial intelligence) that assisted users through the entire process of Creating, Booking & Paying for their Print Classified Ads, all from the comfort of their desktop.
  14. 14. 14 2007  TOI – the Indian Corporate Elite‟s No. 1 newspaper - A CNielsen Report  What‟s Hot- a new weekly magazine delivered free with TOI on every Friday  Times Group bags 5 gold and 1 silver at the ABBY Awards  TOI prints 2 city editions., one at 11pm and second 12.30 am  BCCL wins SAP ACE 2007 Awards for Customer Excellence in the best media sector implementation The Economic Times- Gujarati Edition launched  Good Life World - launched April 2007is the future of Internet in India, the concept of „Click & Brick‟ is just the right impetus the Online Industry needs, as users are either to busy to log on to the net for their personal needs or are not savvy enough and need help. The Good Life World Centre allows users to access the services offered by Times Business Solutions‟ portals from the Centre and make offline payments for online services, thus ensuring ease of access and complete financial security.
  15. 15. 15 3.EDITIONS AND PUBLICATIONS OF THE TIMES OF INDIA The Times of India is published by the media group Bennett, Coleman & Co. Ltd. The company, along with its other group of companies, known as The Times Group, also publishes Ahmedabad Mirror; Bangalore Mirror; Bangalore Times, Delhi Times; The Economic Times; ET Panache (Mumbai, Delhi, Bengaluru on Monday to Friday and as Times of India ET Panache in Pune and Chennai, Every Saturday) Ei Samay, (a Bengali daily); the Maharashtra Times, (a Marathi- language daily broadsheet); Mumbai Mirror; the Navbharat Times, (a Hindi-language daily broadsheet); and Pune Mirror. The Times of India has its markets in major cities such as Mumbai, Ahmedabad, Allahabad, Aurangabad, Bangalore, Bhopal, Bhubaneswar, Calicut, Chandigarh, Chennai, Coimbatore, Delhi, Guwahati, Hubli, Hyderabad, Indore, Jaipur, Kochi, Kolhapur, Kolkata, Lucknow, Madurai, Mangalore, Mysore, Nagpur, Nashik, Panaji, Patna, Puducherry, Pune, Raipur, Ranchi, Surat, Trichy, Trivandrum, Varanasi, Vijayawada and Visakhapatnam.
  16. 16. 16 4.INTRODUCTION TO CONSUMER READERSHIP AND SALES & PROMOTION STRATEGIES Morning chai at 7’o clock along with a crisp copy of the day’s akhbaar is how a typical day in India starts. The akhbaar, as a newspaper is locally called in Hindi, contains an item for everyone in the family, be it the front page issues for grandpa, the business sectionfor dad, employment/education/entertainment section for the son/daughter and of course the additional women’s section for the ladies of the family, a newspaper has something for them all. The rapid penetration of electronic media into everyone’s lives has left the printing industry in tatters all over the world, but in India. While in the West, newspaper industry has seen an overall decline in sale volume in the past few years, India’s on the other had has grown in size. In the latest survey, India is the world’s largest consumer of newspapers, followed by China and Japan. And in the past four years, its readership has further grown by 60%. Among the top sellers are the regional language newspapers which have its readers among all genres of people in the country. The only English newspaper that comes in the top 10 list is The Times of India. And TOI is the largest selling English news paper in the whole world. There can be a few reasons to this increasing trend opposed to the worlds. The very first reason is the limited access to internet (or the electronic media) that the general public in India have as compared to the developed nations. For people in rural and small cities, newspaper is the only way they get in touch with what is happening all over the world. And because the literacy rates have gone up steadily and people are looking for other business options too apart from agriculture, newspapers have become an integral part of their lives. One another reason is the cheap and easy availability of newspapers in India compared to the other countries. One can buy a newspaper in less than 5 Rs and it is even delivered at your doorstep every morning free of cost by the publishers. The concept of recycling newspapers has also helped the publishers reduce their printing cost. In most of the households in India, daily newspapers gets stacked day after day and is later sold by the month-end to the “raddiwalas” at a lesser cost (around Rs 5/Kg). These recycle paper vendors then sell these old newspapers back to the publishing house. Sometimes the
  17. 17. 17 old backdated magazines are also sold in flea markets which have got their own satisfied readership who could not have afforded the new ones. And in the end the feel factor matters too. That smell of the newly printed ink and the way you can save the newspaper cuttings just cannot be replaced with the e-news experience. And of course the paper boats that you get to sail in the small puddles in the monsoon makes it even more priceless. What's driving circulation of Indian Newspapers? Newspaper circulation in India continues to grow despite its global counterparts in America and Europe struggling for survival. The growth of the industry can be appraised by circulation and readership, with readership being the more apposite basis as generally in India a copy of the newspaper is shared by an entire family. In 2016, the average cover prices for English newspaper saw a minimal increase in the range of 2 to 5%, for Hindi newspapers the increase was in the range of 10 to 12% and for other regional language newspapers was 14% to 18% depending on the market. The growth in circulation is driven by the following factors : Hyper-localization Trends in traditional newspaper readership in India show greater inclination towards regional language newspapers. In addition to growing literacy, there are other factors that have contributed to this growth. First, the Indian economy is a rural economy with more than 65% of India’s population residing in the rural areas. A paradigm shift is visible in the rural population over the past five decades as they become one of the most influential consumer groups with increased income levels and changing tastes and preferences. Second, the coverage of local news by regional language newspapers has given circulation the much need momentum as it provided the people in the rural areas a medium to express their grievances and aspirations. Third, localization led to multi-edition newspapers with publishers syndicating national content with regional news and expanding their content diversity with supplements. The success of hyper- localization is also attributed to readers’ predilection to read content in their first language. Low pricing The increase in cover price of an average Indian newspaper today has not kept pace with the multi-fold inflation in the past two decades. At under Rs 1,000 for an average annual subscription, newspapers in India are cheaper than in any other large newspaper market in the world. The difference between India and other countries is the population density and labor cost in newspaper distribution. In India,
  18. 18. 18 newspapers are delivered door-to-door and at very low cost. As many as 500 newspapers are delivered in an hour, while in the US given the suburban spread it would be just a fraction of that. In India, newspapers are priced low or coupled with discounts or complimentary supplement/edition thereby making price a non-issue for the reader and building a loyal readership base which advertisers can target. This pricing model continues to pay rich dividends to the Indian newspaper industry. Demographic Changes Over the past few decades, India has experienced many demographical changes. Literacy level across states has seen an upswing including literacy among women. This has primarily contributed to growth in readership as more people are being initiated into the world of reading and writing. The fastest growth in newspaper circulation was in states with strongest growth in literacy. India’s literacy rate stands at 74.0% with rural literacy rate at 68.9% and urban literacy rate at 84.9%. Efficient distribution system Another differentiator of Indian newspaper circulation is the effective and efficient distribution network. India’s newspaper distribution chain is unique and multi-tiered; newspapers are sold through an extensive network of agents and vendors. Value to vendors Vendors form the lowest part of distribution chain and are paid commission as a percentage of the cover price by the newspaper companies. Newspaper companies regularly float promotional offers for vendors and in some rare cases also pay cash incentives. Vendors also have additional sources of income example pamphlets, which are manually inserted in the newspaper, are used by local advertisers as a mode of advertising; however, rates vary based on language of the newspaper, locality and consumer demographic. Similar to pamphlets, sometimes, stickers and small replica of a product are pasted on top of the newspaper for advertisement. Distribution chain operates with limited resources, the entire distribution in managed manually with no use of technology and delivered on bicycles to readers at their door. The delivery charges are nominal. Also, entire circulation is usually completed within three hours and with two holidays in an entire year. Despite the huge scale of operations, the error rate is very low. Thus with minimum costs, use of technology and investment, they achieve highest levels of customer satisfaction.
  19. 19. 19 5.MARKETING MIX The marketing mix (also known as the 4 Ps) is a foundation model in marketing. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target". Thus the marketing mix refers to four broad levels of marketing decision, namely: product, price, promotion, and place. Marketing practice has been occurring for millennia, but marketing theory emerged in the early twentieth century. The contemporary marketing mix, or the 4 Ps, which has become the dominant framework for marketing management decisions, was first published in 1960. 4 Ps OF MARKETING MIX Product refers to what the business offers for sale and may include products or services. Product decisions include the "quality, features, benefits, style, design, branding, packaging, services, warranties, guarantees, life cycles, investments and returns". Price refers to decisions surrounding "list pricing, discount pricing, special offer pricing, credit payment or credit terms". Price refers to the total cost to customer to acquire the product, and may involve both monetary and psychological costs such as the time and effort expended in acquisition. Place is defined as the "direct or indirect channels to market, geographical distribution, territorial coverage, retail outlet, market location, catalogues, inventory, logistics and order fulfilment". Place refers either to the physical location where a business carries out business or the distribution channels used to reach markets. Place may refer to a retail outlet, but increasingly refers to virtual stores such as "a mail order catalogue, a telephone call centre or a website". Promotion refers to "the marketing communication used to make the offer known to potential customers and persuade them to investigate it further." Promotion elements include "advertising, public relations, direct selling and sales promotions. A good way to understand the 4Ps is by the questions that you need to ask to define your marketing mix. Here are some questions that will help you understand and define each of the four elements: PRODUCT: • What does the customer want from the product/service? What needs does it satisfy? • What features does it have to meet these needs? • How and where will the customer use it? • How and where will the customer use it?
  20. 20. 20 • How is it differentiated versus your competitors? PLACE: • How is it differentiated versus your competitors? • How can you access the right distribution channels? PRICE: • What is the value of the product or service to the buyer? • Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin? • How will your price compare with your competitors? PROMOTION: • Where and when can you get your marketing messages across to your target market? • Will you reach your audience by advertising online, in the press, on TV, on radio, or on billboards? By using direct marketing mailshots? Through PR? On the Internet? • When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch or subsequent promotions? The Times of India has focused on its 4Ps very well specially the promotional mix.
  21. 21. 21 6.The promotional mix of Times of India Advertisement • TOI previous advertisement emphasized functionality of newspaper . • While now emotional platform where the newspaper is being projected as something that of chronicle aspirations of Indians(ATL) – Eg.100 rupee advertisement, hockey advertisement, Go India ad etc . Internet marketing • Own their own web portals to advertise their products through banner ads. Sales promotion • TOI has come up at present with a subscription rate of 250 per year(price cut). Personnel selling • Door-to-door marketing making people join as 'founder members' of the chennai editon at subscribtion rates lower than Re.1 (Rs.169 for 6 months & Rs.299 for 1 yr). so their target is the household subscribers who read Hindu . Public Relation • They have their own website and videos featured in television medias through which image in marketing being maintained. Viral marketing •Through word of mouth the information about price cuts for 1 year subscription has spread out well. Out of home promotion •They have covered most of consumer touch points in the city starting from convenience shop, tea stalls, cycle spare repairing shops – Billboards in buses, road dividers/medians.
  22. 22. 22 IMPORTANCE OF MARKETING MIX FOR THE TIMES OF INDIA 1. It helps in a clean mix creation. Your marketing mix should have all the P’s compatible with each other. The price should be compatible with the placement of the product. The product should be compatible with the promotions. In general, all the P’s are intrinsically linked to each other. 2. It helps in new product development. While designing an existing product, there are any number of ideas which can come up for a related product that can be designed by the company. The pricing, place and promotions might be different for such a product. Nonetheless, it can be classified as a new product and hence while designing the marketing mix, the company can come up with good ideas for NPD as well. 3. It helps to increase the product portfolio. Whenever you want to increase the product depth or product line and length, you have to make minor changes to the product. In essence, you are making minor changes in the marketing mix itself. You are making changes to the product features, to its pricing and possible to its promotions. 4. It is a guide to improve a business. Physical evidence was an important P in the service marketing mix. If a restaurant or an interior design business realises its importance, then naturally they can act on it and improve the physical evidence of their business thereby bringing in more business. 5. It helps in differentiation. When you analyses the marketing mix of Competitors, there are many different ways that you can differentiate yourself from the competitor. The competitor might have poor promotions and by analysing them, you can create better promotions of your own product.
  23. 23. 23 7.SALES AND PROMOTION STRATEGY OF THE TIMES OF INDIA Sales are the lifeblood of a business, without sales there would be no business in The first place; therefore it is very important that if a business wants to succeed, it should Have a sales promotion strategy in mind. The primary objective of a sales promotion is to Improve a company’s sales by predicting and modifying your target customers Purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales but it also helps a Business to draw new customers while at the same time retaining older ones. There are a Variety of sales promotional strategies that a business can use to increase their sales, However it is important that we first understand what a sales promotion strategy actually is and why it is so important. A sales promotion strategy is an activity that is designed to help boost the sales of a Product or service. This can be done through an advertising campaign, public relation Activities, a free sampling campaign, a free gift campaign, a trading stamps campaign, Through demonstrations and exhibitions, through prize giving competitions, through Temporary price cuts, and through door-to-door sales, telemarketing, personal sales Letters, and emails. TRADE SCHEMES • Offered to channel members. • Incentive to increase sales. • Challenge for channel member: Balance reader interest while trying to increase sales to avail benefits of the scheme. • Discounts for purchase of larger volumes by vendor. • Bonus of 50 paisa for each new account generation by vendor. DISCOUNTS • Mainly for institutional sales. • Eg. Bulk sale at schools at discount rates.
  24. 24. 24 READER SCHEMES • Directed at final consumer/reader. Mainly to draw in new customers. • Varies depending on location & demography. • Could include trials, discounts, freebies, combo offers etc. SUBSCRIPTION SALES • Offer choice of publication for a certain amount of time at a lump sum discount price. • Purpose- gaining new customers and making customer switch. HOW DO TOI REACH THE POTENTIAL READERS? TRADE  Door delivered copies.  News stand copies.  Wholesalers.  Agents & dealers.  Signal sales. BULK  Corporate sponsorships. SUBSCRIPTION  Acquisition through attractive offers/gifts.  Effective courier deliveries. WHAT DO TOI DO TO SERVICE AND RETAIN THE READERS? TRADE  Incentives to our distribution partners.
  25. 25. 25  Visibility drive at selected outlets.  A mechanism of feeder routes. BULK  Customized innovation.  Handling the logistics and backend works for clients. SUBSCRIPTION  Lucrative discounts.  Attractive gifts.  Special incentives on combo offers.  Assured delivery at doorsteps.
  26. 26. 26 8.DISTRIBUTION CHANNEL OF TOI The Times of India Printing Press Depots Agents Vendors Vendors Beat Boys Newspaper Stands Beat Boys Newspaper Stands Readers CHANNEL MEMBERS Printing Press It takes the content from the editorial team and prints using high capacity advanced press machines that deliver the product in packaged condition  After Printing, stacking is done before dispatching newspapers to depots.  Labeling done to match stacks with destination.  Usually stocks for depots situated the farthest are dispatched earliest. Depots  The distribution centre receives the copies from the
  27. 27. 27 transporter and stocks it for a short duration.  Keep publications (newspaper + magazines) for various companies.  Serviced by salespersons who are company employees.  Unorganized – keep newspapers / magazines scattered on pavements or on steps of some malls etc. Agents  Employed where distribution is not organized  Exclusive agents of TOI  Work on commission, themselves act as salesmen Vendors  Like retailers. Link between depot and end consumer.  Go to nearest depot everyday. Pick out publications they want.  They sell via : door-to-door beat boys/single point newspaper stands. Beat Boys The delivery boys have demarcated regions/housing societies, which they serve Hawkers are individuals who do not have established customers and sell at road sides, bus stands etc. They make small quantity purchases.  Deliver required publications to proper destinations.  Have route-wise list of addresses and their required newspaper/publications.  3-4 beat boys cover an area via their routes.
  28. 28. 28 Information Flow New consumer/Existing consumer taking or terminating subscription Inform their vendor(increase/decrease his order by one) Vendor informs the distributor Distributor informs the company Some Issues Identified Timely Delivery  Important to deliver on time at each level.  Dispatch first to depots that are farthest.  Company might go against norms- For example, deliver first in areas of early risers.  Unnatural events could effect on-time delivery.  Most common reasons are traffic jams, monsoons, breakdowns etc.  Ownership is transferred once paper leaves press.  In case of delay, agitated vendors and stall owners might switch to substitutes to satisfy their customers Payment & Claim Delays  Informal Credit terms between distributor & vendor.  Chances of default are higher.  Probability is higher towards month end when vendors are cash-strapped.  Could translate into distributor defaulting on payment to TOI.  Challenge for distributor to balance sales & credit based promotion Return Policy  TOI allows up to 2% returns with full refund of costs.  In case it exceeds the limit, channel members bear the loss.  Distributor also allows the same 2% returns for vendors.
  29. 29. 29  Issues arise when inventory increases above a certain level due to poor forecasting or unforeseen reasons Manual Loading system  Automatic & manual packaging, both are used in industry.  Delays – could cascade on to delays in loading, delivery.  Human Errors – could lead to incorrect quantities or editions being packed.  Onus to make up is on distributor, as error is detected usually after leaving printing premises.  Distributor has to bear costs of transporting replenishments to aggrieved vendors.
  30. 30. 30 9.THE SURVEY RESEARCH METHODOLOGY Research methodology is the systematic and theoretical analysis of the methods applied to a field of study. It involves qualitative and quantitative techniques. It is a process used to collect information and data for the purpose of making business decisions. I did a primary research with the help of a questionnaire and circulated it to get certain information so as to analyse the reading behavior of the newspaper readers and their perception towards The Times Of India and other competing newspaper brands. RESEARCH OBJECTIVES  To predict and explore the customer demands in terms of Price, Quality and Services for newspapers.  To figure what are the most important factors in a newspaper that are most critical from the view point of customers.  To know whether the digital form of news has affected the traditional medium of news which is the newspapers RESEARCH DESIGN DATA COLLECTION SURVEY THROUGH QUESTIONNAIRE, TELECALLING AND DOOR TO DOOR INTERVIEW. TYPE OF DATA PRIMARY DATA STATISTICAL CHARTS USED PIE CHARTS, COLUMN AND BAR GRAHPS RESEARCH INSTRUMENTS QUESTIONNAIRE LIMITATIONS  Sample size may not be completely representative of theuniverse.  Completely relying on the data provided by the individuals through the questionnaire.  A failure to use a random sampling technique significantly limits the ability to make broader generalizations from the results.  Lack of time to study the broader concept.  Limited geographical reach.
  31. 31. 31 Questionnaire: section 1  The maximum number of respondents were from 18-25 years age group.  The maximum number of respondents were male.
  32. 32. 32  Around 75% of the total respondents prefer digital news to newspaper.  Within the responses for digital news viewers - 41.57% are females and 58.43% are males - 41.57 % are from 18-25 age group, 20.22% are from 26-35 age group, 25.84% are from 36-45 age group, 4.49% are from 46-55 age group, 2.24% are from above 55 age group and 5.61% are from below 18 age group. The age group 18-25 has the highest digital news preferences and as obvious the above 55 age group has the lowest penetration in digital news.  Within the respondents for the newspaper readership - 26.66% are females and 73.33% are males - 16.66% are from 18-25 age group, 13.33% are from 26-35 age group,16.66% are from 36-45 age group, 20% are from 46-55 age group, 30% are from above 55 age group and below 18 it is 3.33% The age group of above 55 has the highest newspaper readership and below 18 age group has the lowest penetration in newspaper readership. And in other age groups the newspaper readership is uniform.
  33. 33. 33 Questionnaire: section 2(from newspaper readers)  Almost 83 % of the total newspaper readers prefer newspaper daily. So newspaper is almost a morning habit for them.  The weekly newspapers have low demand and the penetration of ‘Twice a week’ and ‘Once a fortnight’ must be very low and hence it is nil in my survey.  The highest awareness is with The Times of India newspaper WHICH REFLECTS THE EFFECTIVENESS OF SALES AND PROMOTIONAL STRATEGY OF THE TIMES OF INDIA NEWSPAPER.  And following The Times of India, The Hindu has the next highest awareness, which is also considered as The Times of India’s one the closest competitors.  The Statesman has the lowest awareness.
  34. 34. 34  Most of the respondents have repeated the purchase of Hindustan Times, more than The Times of India.  The repeat for The Times of India is also considerably high as compared to the other newspapers.  The possible reasons for these actions of the readers will be explored in the upcoming part of the questionnaire which will clarify what influences the purchase of the several newspapers.  The readers have made The Times of India their most preferred newspaper brand.  Next to The Times of India, The Hindu is the second highest preferred brand.
  35. 35. 35  The readers prefer the purchase of The Hindu because they believe that both the its Availability and the its price are very convenient to them. But they also believe that The Hindu doesn’t publish genuine news. Also that neither it has a good layout nor it is understandable.  For The Times of India, all the qualities are almost in equilibrium. The readers believe that Times of India is easily available, has a convenient price and also understandable. However there is no response on account of the layout of The Times of India.  Hindustan times has got the highest vote for it convenient pricing. But all the rest attributes are considerably very low, especially the attributes ‘Understandable’ and ‘Good Layout’ have got very low responses.  Considering The Telegraph, it has got the least responses for having a ‘Good Layout’ but it ‘Availability’ and ‘Convenient Price’ have satisfied its readers.
  36. 36. 36  From the responses The Hindu is considered to have a very ‘Boring Layout’.  The Times of India has also not impressed its readers much on account its layout and also the readers believe that there is considerably higher number of advertisements in its newspaper.  Like The Hindu, The Telegraph has also not impressed its readers with a desirable layout.  The readers prefer buying newspaper mostly ‘Through vendor subscription’.
  37. 37. 37  These figures reflect that the readers are very particular about their choice of newspaper.  They are very loyal to their respective preferred newspaper brands.  The newspaper readers from my respondent list believe that digital news (television channels, internet, online portals of various newspapers) has taken over the traditional means of news, i.e. , The Newspapers.
  38. 38. 38 10.SWOT ANALYSIS STRENGTHS 1. Widely available daily present across many regions with a circulation average of over 3.5 million per day 2. Can leverage Parent Company’s presence in Television, Radio etc. to reach out to a wider audience especially for a Sustained Campaign on a particular issue for eg. Campaign against corruption etc. 3. Easy Brand Recall useful in a competitive markets with numerous dailies; high brand loyalty 4. Bombay Times, Delhi Times etc has a glamorous daily that is useful for news about movies, glamour, fashion etc. 5. Weekly paper called Ascent is widely regarded as excellent platform and also a must read for potential recruiters and job seekers. 6. Has got a city-wise edition publication for major Indian cities 7. Campaigns like Teach India and other events/initiatives are beneficial for the brand WEAKNESSES 1. Some people have the perception that TOI publishing more celebrity/entertainment news 2. Tough competition means limited scope for increasing market share OPPORTUNITIES 1. Has a limited presence in Southern India as compared to the rest of India 2. Huge opportunity in Regional Languages space 3. Better usage and interaction with online and mobile mediums THREATS 1.Increased competition from other dailies 2. On line news medium means reduced circulation
  39. 39. 39 11.MAJOR LEARNINGS  INDUCTION DAY We received the knowledge of the company overview, about its prominent launches and its star products like Radio Mirchi, Femina Magazine and The Times of India newspaper. We got to know about the sales strategy of The Times of India and that The Telegraph is the major competition for The Times of India in Kolkata region.  DEPOT VISIT I had a chance to have a conversation with one of the vendors named Kausik Das who delivers The Times of India, The Telegraph and E Samay newspapers. I realized that The Times of India is cheaper than The Telegraph. The various rates for the subscription of The Times of India and The Telegraph daily newspapers are: The Times of India The Telegraph 6 months Rs.399 Rs.416 1 year Rs.720 Rs.812 I learned about the transportation and distribution system of The Times of India and about the sales force management. The distributers maintains a record consisting of the vendor names, supply, return, cash, amount due, amount collection, etc.. Each bundle consists of 90 newspapers. In big depots the vehicle comes from the company whereas in small depots they have tie up with general transportation unions where they rent on daily basis. I learned about the following tools to increase the sales :  Trade sales – make relations and give scheme PRESS DISTRIBUTER VENDORSSUB-VENDORS TROLLY (TATA ACE, TATA 407, ETC)
  40. 40. 40  DSP sale/Subscription sale  Trade push- Incentives, discounts, gifts, etc  Sponsorships (bulk copies)  Out of home sales- colleges, schools There are some B2B tie ups of Times of India with railway, airports, etc.. There is normally 30-35% but there is a motto to earn profit. The payment takes place on credit. I learned about CRM, an application used by The Times of India. A lot of money is spent on this application. It basically records the complaints like salesforce complaints, address updating, etc. In Kolkata region, the major competition of The Times of India is The Telegraph which was explained to us basically in the following way : The Telegraph The Times of India  Appearance is more clear  Not possible to allow their customers to see magazines  The Telegraph being a regional newspaper contains editions of primarily of the north-east region  Simple version, it contains the news, archives and links to Facebook & Twitter  Can be downloaded as pdf  Appearance is not more clear  The Times of India looks to have more cluttered format (mess)  Allows to see the magazine  Edition of all cities can be viewed on the website of TOI since it is a national brand  Gives away gifts, valuable feedbacks to know the readers requirements  Cannot be downloaded as pdf, only zoom is available  RADIO MIRCHI VISIT We learned about the various mechanism of a radio station, their show managements, had interaction with the RJs and learned a lot more.  JADAVPUR UNIVERSITY VISIT We assisted in sales and promotion of The Times of India newspaper and had valuable interaction with the students and realised their needs and demands.
  41. 41. 41 12.CONCLUSION The newspaper is ultra-competitive today and the margins are incredibly low for many communities. The ability to succeed depends on two things:  the amount of circulation that you have  the amount of advertisers that are willing to work with you. These proven marketing ideas will help any newspaper create a stronger presence in their community, build up revenues, and create a foundation for a sustainable future. It all begins with the ability to provide useful content. Information comes from dozens of sources today and people are flooded to a point of being overwhelmed. One can set apart by digging deeper into critical stories, pulling out the fine details that matter most to your readership, while focusing on local interests that keep people connected. If the newspaper is a network for the community, these additional ideas can be implemented. Some recommendations: 1. Take Advantage of the Space There is a lot of extra space for content and advertising that is undoubtedly underutilized. If the delivery personnel are using bags, then there is a chance to offer a guerrilla marketing campaign to others. Rack space, front page pull-offs, specific inserts, and even sample add-ons can all be part of the sales pitch to maximize the space. 2. Make the Website Interactive Having a quality website that lets the community network and interact will help to bring in additional advertising revenues. It also gives a place where the advertisers can look at community trends to plan future content and marketing efforts. Some websites are utilizing a subscription model, which may bring in some revenues, but most newspapers will benefit more from the marketing value. 3. Review Local Artists Make an effort to get to know local artists and writers and review their work. Everyone loves to be in print and all of their family and friends will purchase papers that their loved one appears within. You may also find that some of your review quotes could be used for their own marketing efforts and that just adds to the level of local influence that you’ll have. 4. Offer Commissioned Articles Instead of selling blocks of advertising space, try selling full articles that are commissioned so that you get content and the purchaser gets advertising. It’s like having a guest column, but you get paid for the space instead of paying a columnist. This can be extended to any field, including wedding stories, extended end of life celebratory stories, or just a piece about a local artist who wants some additional exposure.
  42. 42. 42 5. Have a Daily Deal Could Groupon for newspapers really work? You can’t offer deep discounts on extended newspaper subscriptions, but there are other deals you could offer to your community at a good discount. Fringe advertising space is a good place to start, or you could offer someone the chance to be a columnist/reporter for a day, or maybe become a staff photographer. 6. Run a Contest The only thing better than seeing your own work in print is being able to win something for free because of that work. Contests that involve writing and photography are a natural fit for a newspaper. You can run monthly contests for cute kids, great Christmas lighting, or the best essay about local politics. You might even be able to have paid entries for better prizes or you could work with your advertisers for products. 7. Go Digital First Newspapers are struggling in this digital age because people want information now instead of later. Being a digital first medium with your website and publish breaking news as it happens. Get people to sign up for your RSS feeds to get local updates and provide them for free. Use your actual print media to follow-up on breaking stories with in-depth reporting. So often newspapers do this in reverse and that’s often why newspapers fail. 8. Offer Direct Transactions For Merchandise Are you struggling with revenues for your products? Thanks to digital credit card processors like Square or even PayPal, you can offer direct transactions for merchandise that people will want. With declining revenues, you’ve got to do something different. Trade up by partnering with or even starting a secondary business that coordinates with your current business, such as a thrift store that offers consignments that are advertised in your classifieds. 9. Provide Local Search Options Newspaper websites are often one of the first glimpses that someone outside of the community has. It’s also a great place for local businesses to be found in an easier way than using geo-targeted Google search SEO to be found. Coupons can be offered, archived news stories can be found, and your local listings might just get ranked highly in search engines too! 10. Develop a Calendar Print calenders have been a staple of newspapers for years, but what about digital calendars that are specifically tailored to individual needs? You have access to community events, upcoming concerts, exclusive movie premieres, and a lot of other cool stuff. Not only will this digital calendar presence help people plan, but with direct transactions you’ll be able to offer fast access to events and get a commission on the sale. 11. Use Social Media Differently Instead of promoting yourself on social media, try promoting local businesses so you can become a networking hub. This will also give you the chance to offer better ads to local businesses because your posts can become individually targeted, show up in local news feeds, and be noticed at a time when people are more sensitized to the value your advertisers can provide.
  43. 43. 43 12. Have a Good Mobile App Let your customers make their own spec ads by having a useful mobile app that will let them design their own ad based on your specifications. The app is another place where advertising can be sold and it can be structured for news alerts or even your local blogging network. You’ll save a lot of time, business owners will feel creative, and you’ll have a new marketing source. ACHIEVEMENTS NAME ADDRESS MOB NO SUBSCRIPTION MODE OF PAYMENT MAHIMA SWARNKAR 4/5 SINGHI BAGHAN,M.G ROAD KOL-07 7004652347 ET WEALTH DD SUBHANGI PODDAR 4/5 SINGHI BAGHAN,M.G ROAD KOL-07 7362868149 ET WEALTH DD ANISHA KHANDELWAL S37,BLOSSOMS APRT. NORTPURBANCHAL ROAD 8389009581 ET WEALTH DD SARIKA MEHTA S37,BLOSSOMS APRT. NORTPURBANCHAL ROAD 8340156613 ET WEALTH DD BAIBHAV RAJPURIA BD-53,RABINDRA PALLY KOL-101 8633815721 ET WEALTH DD SAPTARSHI JHA BD-53,RABINDRA PALLY KOL-101 8250720774 ET WEALTH DD PRABAL SARAYAN BD-53,RABINDRA PALLY KOL-101 7797070077 ET WEALTH DD JAHNVI GUPTA 5C CARLE STREET ,OPP-MADDOX KOL-26 9749422423 ET WEALTH DD SUCHETA DAS 5C CARLE STREET ,OPP-MADDOX KOL-26 9862598198 ET WEALTH DD DISHA SARKAR 5C CARLE STREET ,OPP-MADDOX KOL-26 8240666177 ET WEALTH DD SOUMADEEP SAHA 26/1 NABIN MUKHERJEE LANE 8442853320 ET WEALTH DD ABHA RUNGTA SC CARLE STREET OPP-NADDOY 7488121030 ET WEALTH DD
  44. 44. 44 RIYA MURARKA SC CARLE STREET OPP-NADDOY 8017887029 ET WEALTH DD SHRUTI SINGHANIA 5C CARLE STREET ,OPP-MADDOX KOL-26 89173670511 ET WEALTH DD AKWEY SATNALIKA 5C CARLE STREET ,OPP-MADDOX KOL-26 6289845166 ET WEALTH DD NISHTHA GANDHI 5C CARLE STREET ,OPP-MADDOX KOL-26 7667754763 ET WEALTH DD RICHA PANDEY 63 PARVAT GHOSH LANE KOL-07 8895156213 ET WEALTH DD ASHISH GUHA BLOCK B1 PANCHAVATI COMPLEX 8116221158 ET WEALTH DD SOURAV BASU 48/18A PUTIARY PANCHANAN TOLA 7980963020 ET WEALTH DD ALISHA SINGH 63 PARVAT GHOSH LANE KOL-07 8709372359 ET WEALTH DD MD SHADAB ANSARI 1 SRI NATH BABU LANE KOL-73 7980351770 ET WEALTH DD MD KHALID KHAN 1A GRANT LANE BOW BAJAR KOL-12 8240038344 ET WEALTH DD SANGITA SINGH 22 SIKDAR PARA STREET KOL-007 9433281344 ET WEALTH DD RISHA KAUR 91/1 NAIREETA APART. KOL-34 9831833307 ET WEALTH DD MD SHADAB ANSARI 1 SRI NATH BABU LANE KOL-73 7980351770 ET WEALTH DD RADHASHREE AHIR CB-64 SALT LAKE KOL-64 ET WEALTH DD ABHISHEK KUMAR 17/34 ULTANDANGA KOL-48 7368087028 ET WEALTH DD SOUMYA CHAUHAN 2/68 UDYOGHI CLUB TOLLYGUNGE KOL- 40 8017789318 ET WEALTH DD ABHISHEK KUMAR RAM 17/34 ULTANDANGA KOL-48 7368087028 ET WEALTH DD
  45. 45. 45 VAISHNAVI RAJ 17/34 ULTANDANGA KOL-48 6204828885 ET WEALTH DD EKTA PANDEY 54/A GRIDHARI APRT. KOL-06 8420733436 ET WEALTH DD DHANAL PATEL 8 B.T ROAD RATHTALA KOL- 056 8777798681 ET WEALTH DD HASMITA VERMA 202 CHITRANJAN AVENUE KOL-07 9748762679 ET WEALTH DD PRAGATI SINHA 415 SINGHI BAGAN SHYAM KUNJ BUILDING KOL-07 7857023632 ET WEALTH DD DHEERAJ PATWARI 215 ASHOK NAGAR KOL-40 9123849278 ET WEALTH DD PUJA SONI 4/5 SINGHI BAGHAN,M.G ROAD KOL-07 7321016207 ET WEALTH DD ABHILASH KR JHA FE1 DREAMLAND APRT. KOL-59 9073113170 ET WEALTH DD MADHUPARNA SARKAR 2D GARGI PG RAKHA MUKHERJEE ROAD KOL-25 7319344363 ET WEALTH DD PRINCE KUMAR PRAXIS BUSINESS SCHOOL HOSTEL 7654349001 ET WEALTH CHEQUE ANKITA PRIYADARSHINI PRAXIS BUSINESS SCHOOL HOSTEL 7978884520 ET WEALTH CHEQUE ARNAB GHOSH HOWRAH 8017059596 ET WEALTH CHEQUE AMRITA GHOSH DIAMOND HARBOUR ROAD 9674313683 ET WEALTH CHEQUE ANKITA PAUL PRAXIS BUSINESS SCHOOL HOSTEL 9851708183 ET WEALTH CHEQUE UPALPARNA DEY TOLLYGUNGE 8583841092 ET WEALTH CHEQUE UPALPARNA DEY TOLLYGUNGE 8583841092 ET WEALTH CHEQUE DEBASIS TOLLYGUNGE ETS CHEQUE S.K GHOSHDASTIDAR BARISHA 9903922250 TOI CHEQUE PRINCE KUMAR PRAXIS BUSINESS SCHOOL HOSTEL 7654349001 ETS CHEQUE ANKITA PRIYADARSHINI PRAXIS BUSINESS SCHOOL HOSTEL 7978884520 ETS CHEQUE
  46. 46. 46 PRINCE KUMAR SUMMER INTERN AT BENETTE COLEMAN CO. LTD. (KOLKATA) PURSUING PGDM AT PRAXIS BUSINESS SCHOOL, KOLKATA

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