2. Why Social Media
Europe
North America 425,435,571
259,561,000 53% penetration
76% penetration
Asia
764,435,900
20%
penetration
December 2009, Internet World
Stats NA + Europe < Asia
www.PRDA.Asia
18. BBS and Forums
BBS and Forums in China drive a
significant amount of traffic. They
are the single biggest influencer
of brand decisions online. Ease of
use, free to access. But have
limitations.
No community
Less influence
Competition with noise