Online video can be used in many ways to drive leads, increase sales, and improve loyalty. The document outlines 16 ways to leverage online video, including using video to build your brand, publicize your story, understand your audience, optimize campaigns, increase search engine visibility, promote products online, leverage monetization opportunities, conduct live webcasts, improve traffic to trade show booths, make sharing easy, demonstrate products, reach mobile users, and present value to make sales. The key is strategically using video throughout the customer lifecycle.