Flat plans

1. Social media and community
media production
Task 8 – Membership form (flat plans)

2. ImageImage ImageImage
ImageImageImageImage
Facts about beach
litter and SAS
Facts about beach
litter and SAS
Statistics and social
media comments
about SAS and it’s
work
Statistics and social
media comments
about SAS and it’s
work
Tag-lineTag-line LogoLogo
Payment
methods
Payment
methods
ImageImage
Enticing offersEnticing offers
Direct debit
form
Direct debit
form
- Fold lines

3. ImageImage
ImageImage
Facts about beach
litter and SAS
Facts about beach
litter and SAS
Statistics and social
media comments
about SAS and it’s
work
Statistics and social
media comments
about SAS and it’s
work
Tag-lineTag-line
Payment
methods
Payment
methods
ImageImage
Enticing offersEnticing offers
Direct debit
form
Direct debit
form
- Fold lines

4. Imagery – When selecting my
imagery for the flat plans of the
membership form, I looked back at
my planning resources on Task 6.
From this, I got a clear sense of how I
could try and aim my product range
for a mass market or a certain
demographic. After much
deliberation I decided to target a
mass market, which meant including
either one type of image that will
appeal to a mass market or a range of
different image types that will add
together to create a mass market feel
to the product. Even though I didn’t
know which to choose I decided to
add the images that were already
mass market in nature. (mention the
family and legislation element).
Main copy (stats and
social media) – While I
don’t think there is place
for any copy or big
chunks of writing on the
membership forms, little
statistics and tweets can
be added to try and
persuade consumers to
become SAS members,
due to some collecting a
form but don’t
necessarily have any
intention of filling it in, a
further push with the use
of the above mentioned
features could persuade
these individuals to join
the initiative.
Enticing offers – While these are probably the least likely
feature to entice customers to sign up to SAS, the inclusion of
this feature stems from the importance of giving the consumer
what they want and if they are new to the sport of surfing, some
form of saving could be a big boost and a plus point to them
signing up to the campaign. As well as this, existing customers
might want these enticing offers to save them some money on
other things, such as surf equipment and similar (these offers
must be considered in depth before been put on the final product.
Direct debit information – The aesthetic features and the extra perks of
the membership forms are important but are nothing without this piece of
information, due to the fact that SAS would receive no money without
this information. The biggest part of collating this information is locating
the correct charity information for SAS (if this information is not correct,
again, the money will not be received by SAS and like any company in
any market, without money, they will cease to exist).
Payment method – For no other purpose apart from been directly linked
to the direct debit information. This section will be relatively brief, due to
the fact that other payment methods have been frozen out and the direct
debit method remains the most safe and efficient way of making
payments of this kind, thus the short nature of the this section.
Tag-line and logo – At first, these elements are thought of as
accessories to the membership form but really, they can help the
whole brand and the product range through familiarity with the
consumer. Brands like Apple and Sony have such synonymous
logos that they can sell products with just a tag-line or a logo and
should they change a few details to the logo, they are such bog
corporations that they will still be widely recognised in their
respected markets. While I’m not hoping to achieve success on the
same scale, I am hoping to get the logo noticed and familiar and
have a tag-line that can be linked with SAS. There would be no
point to the rebranding if it didn’t increase the followers of the charity
or the popularity.

5. Statistics and social
media comments
about SAS and it’s
work
Statistics and social
media comments
about SAS and it’s
work
Tag-lineTag-line
Payment
methods
Payment
methods
Enticing offersEnticing offers
Direct debit
form
Direct debit
form
- Fold lines
Membership
Form
Basic informationBasic information

6. Statistics and social
media comments
about SAS and it’s
work
Statistics and social
media comments
about SAS and it’s
work
Tag-lineTag-line
Payment
methods
Payment
methods
Enticing offersEnticing offers
Direct debit
form
Direct debit
form
- Fold lines
Membership
Form
Basic informationBasic information