ip university full syllabus notes of ms207 entrepreneurship and small business management

1. UNIT III
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2. Unit I
Entrepreneurship: Concept and Definitions; Entrepreneurship and Economic Development;
Classification and Types of Entrepreneurs; Entrepreneurial Competencies; Factor Affecting
Entrepreneurial Growth – Economic, Non-Economic Factors; EDP Programmes; Entrepreneurial
Training; Traits/Qualities of an Entrepreneurs; Entrepreneur; Manager Vs. Entrepreneur.
(14 Hours)
Unit II
Opportunity / Identification and Product Selection: Entrepreneurial Opportunity Search and
Identification; Criteria to Select a Product; Conducting Feasibility Studies; Project Finalization; Sources
of Information. (14 Hours)
Unit III
Small Enterprises and Enterprise Launching Formalities : Definition of Small Scale; Rationale;
Objective; Scope; Role of SME in Economic Development of India; SME; Registration; NOC from
Pollution Board; Machinery and Equipment Selection; Project Report Preparation; Specimen of Project
Report; Project Planning and Scheduling using Networking Techniques of PERT / CPM; Methods of
Project Appraisal.
(14 Hours)
Unit IV
Role of Support Institutions and Management of Small Business : Director of Industries; DIC;
SIDO; SIDBI; Small Industries Development Corporation (SIDC); SISI; NSIC; NISBUED; State
Financial Corporation SFC; Marketing Management; Production Management; Finance Management;
Human Resource Management; Export Marketing; Case Studies-At least 4 (four) in whole course.
(14 Hours)
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3. 3

4. Sometimes called a small business, a small-scale enterprise is
a business that employs a small number of workers and does
not have a high volume of sales.
Such enterprises are generally privately owned and operated
sole proprietorships, corporations or partnerships. The legal
definition of a small-scale enterprise varies by industry and
country.
Defining small-scale industry is a difficult task because the
definition of small-scale industry varies from country to
country and from one time to the another in the same country
depending upon the pattern and stage of development,
government policy and administrative set up of the particular
country.
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5. The Fiscal Commission, Government of India, New Delhi,
1950, for the first time defined a small-scale industry as, one
which is operated mainly with hired labour usually 10 to 50
hands.
The new Policy Initiatives in 1999-2000 defined small-scale
industry as a unit engaged in manufacturing, repairing,
processing and preservation of goods having investment in
plant and machinery at an original cost not exceeding Rs. 100
lakhs.
For small-scale industries, the Planning Commission of India
uses terms 'village an small-scale industries'. These include
modern small-scale industry and the traditional cottage and
household industry.
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6. The U.S. Small Business Administration states that small-scale
enterprises generally have fewer than 500 employees within a
12-month period in non-manufacturing industries.
A company must consider any individual on its payroll as an
employee. In Australia, however, a small-scale enterprise is
one that has fewer than 15 employees on payroll, as defined
by the Fair Work Act.
The Small Business Act for Europe states that small
enterprises are those that have 250 employees or less.
Small-scale enterprises in Asian countries generally have 100
or fewer employees, while small-scale African enterprises hire
50 or fewer workers.
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7. Small Scale sector can stimulate economic activity and is entrusted
with the responsibility of realizing the following objectives:
To create more employment opportunities with less investment.
To remove economic backwardness of rural and less developed
regions of the economy.
To reduce regional imbalance.
To mobilize and ensure optimum utilization of unexploited resources
of the country.
To improve standard of living of people.
To ensure equitable distribution of income and wealth.
To solve unemployment problem.
To attain self reliance.
To adopt latest technology aimed at producing better quality
products at lower costs.
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8. The scope for entrepreneurial activities in small business sector can
broadly be classified into:
Industrial sector
Agricultural and allied industrial sector
Service sector
INDUSTRIAL SECTOR
Small scale industries occupy an important place in the industrial
sector. This sector provides a wider scope for the potential
entrepreneur to develop his or her own industry.
There is a good scope and enormous potential to use technology
based products in the small- scale sector. An entrepreneur can
exploit a profitable venture in any of the industries reserved for
exclusive department under the small- scale sector.
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9. AGRICULTURAL AND ALLIED INDUSTRIAL SECTOR
There is a vast cope for entrepreneurial activities in the agricultural
sector. By establishing a link between agriculture and allied
industries, the rural entrepreneur can exploit opportunities in areas
of farming, agricultural processing and marketing.
The government has given priority to IRDP programme and ensured
adequate flow of credit to small and marginal farmers through re-
financing facilities and by establishing national bank for agriculture
and small development.
Trading takes place in wholesaling and retailing. It may be in
domestic or overseas market. The retailer entrepreneur makes the
goods available at the time and places the consumer wants them. He
may decide to start single line store, specialty shop, departmental
store etc. trade in overseas market is in wholesale.
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10. SERVICE SECTOR
The service sector has gained importance for the entrepreneurs because of
its rapid expansion.
Service sector includes all kinds of business and provides opportunities to the
entrepreneurs in business such as hotels, tourist services, personal services
such as dry cleaning, beauty shops, photographic studies, auto repair, electric
repair shops, wielding repair etc.
Transport: They provide time and place utilities in urban and rural areas to
both men and material. The different modes or transport are of immense
importance in the areas, which are not served by roads and railways.
There is a scope for entrepreneur to design prototypes of new carts with the
application of indigenous technology so that they may have better mobility
and greater carrying capacity. The primary need in the rural area is an
efficient system of road transport.
The rural economy has a good opportunity for an entrepreneur to develop
some business. They can exploit possibilities for a venture in some shops or
services.
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11. The small-scale industries sector plays a vital role in the growth of the
country. It contributes almost 40% of the gross industrial value added in the
Indian economy.
It has been estimated that a million Rs. of investment in fixed assets in the
small scale sector produces 4.62 million worth of goods or services with an
approximate value addition of ten percentage points.
The small-scale sector has grown rapidly over the years. The growth rates
during the various plan periods have been very impressive. The number of
small-scale units has increased from an estimated 0.87 million units in the
year 1980-81 to over 3 million in the year 2000.
Employment
SSI Sector in India creates largest employment opportunities for the Indian
populace, next only to Agriculture. It has been estimated that 100,000 rupees
of investment in fixed assets in the small-scale sector generates employment
for four persons.
Export
SSI Sector plays a major role in India's present export performance. 45%-50%
of the Indian Exports is contributed by SSI Sector. Direct exports from the SSI
Sector account for nearly 35% of total exports. 11

12. Export
Besides direct exports, it is estimated that small-scale industrial units
contribute around 15% to exports indirectly. This takes place through
merchant exporters, trading houses and export houses. They may also be in
the form of export orders from large units or the production of parts and
components for use for finished exportable goods.
Opportunity
The opportunities in the small-scale sector are enormous due to the following
factors:
Less Capital Intensive
Extensive Promotion & Support by Government
Reservation for Exclusive Manufacture by small scale sector
Project Profiles
Funding - Finance & Subsidies
Machinery Procurement
Raw Material Procurement
Manpower Training
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13. Opportunity
The opportunities in the small-scale sector are enormous due to the following
factors:
Technical & Managerial skills
Tooling & Testing support
Reservation for Exclusive Purchase by Government
Export Promotion
Growth in demand in the domestic market size due to overall economic
growth
Increasing Export Potential for Indian products
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14.  There are two stages of registration-provincial and permanent (final). An
enterprise is granted provincial registration when it is at a pre-investment
stage. After getting provincially registered, an enterprise can apply for
permanent registration just before launching its production facilities.
 However, an enterprise that is already functioning need not have to apply for
provincial registration as it is eligible to apply for permanent registration.
 Enterprises falling under the three categories (micro, small and medium) are
further categorized into two types of industries- manufacturing industry and
service industry. The status of an enterprise under the MSMED Act is
determined according to the investment slab under which an enterprise falls.
The main purpose of Registration is to maintain statistics and maintain a roll
of such units for the purposes of providing incentives and support services.
States have generally adopted the uniform registration procedures as per the
guidelines. However, there may be some modifications done by States. It
must be noted that small industries is basically a state subject.
States use the same registration scheme for implementing their own policies.
It is possible that some states may have a 'SIDO registration scheme' and a
'State registration scheme'.
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15. Objectives of the Registration Scheme
They are summarised as follows:
To enumerate and maintain a roll of small industries to which the package of
incentives and support are targeted.
To provide a certificate enabling the units to avail statutory benefits mainly
in terms of protection.
To serve the purpose of collection of statistics.
To create nodal centres at the Centre, State and District levels to promote
SSI.
Procedure for Registration
Features of the present procedures are as follows:
A unit can apply for PRC for any item that does not require industrial license
which means items listed in Schedule-III and items not listed in Schedule-I or
Schedule-II of the licencing Exemption Notification. Units employing less than
50/100 workers with/without power can apply for registration even for those
items included in Schedule-II.
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16. Procedure for Registration
Features of the present procedures are as follows:
Unit applies for PRC in prescribed application form. No field enquiry is done
and PRC is issued.
PRC is valid for five years. If the entrepreneur is unable to set up the unit in
this period, he can apply afresh at the end of five years period.
Once the unit commences production, it has to apply for permanent
registration on the prescribed form.
The following form basis of evaluation:
The unit has obtained all necessary clearances whether statutory or
administrative. e.g. drug license under drug control order, NOC from Pollution
Control Board, if required etc.
Unit does not violate any locational restrictions in force, at the time of
evaluation.
Value of plant and machinery is within prescribed limits.
Unit is not owned, controlled or subsidiary of any other industrial undertaking
as per notification.
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17. FUNCTIONS OF THE BOARD :
Issue of No Objection Certificates from the environmental pollution point of
view including adequacy of the site from the environmental angle.
Issue of Consent under provisions of section 25/26 of the Water (Prevention
and Control of Pollution) Act, 1974.
Issue of Consent under provisions of section-21 of the Air (Prevention and
Control of Pollution) Act, 1981.
Assessment and collection of Water Cess, under provision of Water
(Prevention and Control of Pollution) Cess Act, 1977.
Identification and assessment of industrial and municipal pollution sources
and control thereof.
Assessment of ambient air quality.
Assessment of quality of inland surface waters.
Mass awareness programmes.
Notification of effluent and emission standards.
Development of Pollution Control technologies.
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18. FUNCTIONS OF THE BOARD :
Instituting legal action against defaulters.
Issue of Authorization under the Hazardous Waste Management Rule, 1989.
Identification of isolated storages, onsite crisis management plans etc. under
the Manufacture, Storage and Import of Hazardous Chemicals Rules, 1989.
Implementation of Biomedical Waste Rules, 1998.
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19. The equipment selected should possess certain desirable characteristics or
meet certain criteria to be best suited to the desired task. Some of these
criteria are:
(a) Fit into the system;
(b) Be as simple as possible;
(c) Require minimum space;
(d) Be flexible and adaptable;
(e) Require minimum of loading, unloading and rehandling;
(f) Call for as little maintenance, repair, power and fuel as possible;
(g) Have a long useful life;
(h) Capable of higher capacity utilization;
(i) Perform the operation efficiently and economically.
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20. Establishing a small scale enterprise requires detailed project report so that
promoters can understand that in how many years the endowments can be
forfeited.
Project Report for Small Scale Industry helps in identifying the product line
and target market of the sector, besides evaluating the level of skill and
accuracy.
Hence, a small scale industry project report must contain 5-7 years
evaluations in context of revenues, expenditures, cash flows and outflows,
balance sheet of legal responsibilities and assets in hand, and reimbursement
agendas of working capital and long-term loans, etc.
In this way the endorsers can make use of the estimations provided by the
firm in the project reports and compare it with the real performance and
accordingly take remedial steps against the negative disparities.
The promoters establishing their commercial enterprises without considering
the project reports are taking a big risk as they are equipped with any
measuring units to assess the firm's performance. In the competitive market
ambiance, industrialist must not make a foray into a new sector or set up a
new business without preparing Project Reports.
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21. While preparing the project report for small scale industry always keep in
mind that the statistical figures are not discouraging for the promoters. The
project valuation should encourage a sense of practicality among them.
The other users who could require the project reports are industrialists,
Financiers, banks, Financial Analysts, merchants, clients, certifying
authorities, Management Accountants, etc
Specimen of Project Report
The standard format for preparing a project report for small scale industry is
listed in sequential order as below:
Introduction of the Research
Descriptions
Small scale sector
Auxiliary sectoral enterprises
Purposes and range of the Research
Methodology of the research work
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22. Promotional ideas and their association to the nature of the industry
Contemporary perception of advertising
Promotional method
Service sectors
Demand variable of several kinds of products
Break even assessments
Kinds of values
Chief techniques of costing
Break even ideas of costing
Drawbacks of small scale industries
Fundamentals for initiating a small scale industry
Drawbacks
Reasons of company failure
Explanations for dealing with financial crunch
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23. Management skills
Additional SIDO services
Fiscal Data
Technical support
Quality enhancement and analysis
Sectoral administration and guidance
Expansion programs: DIC and motivation in diffident areas
Technical advisory firm
Excise exclusion allowance
Commercial expansion strategies
Auxiliary development and sub- contracting exchanges
Upgrading plans
Government store procurement plan
Provision of goods for manufacturing
Fiscal aid
Conclusion
References
Bibliography 23

24. Basically, CPM (Critical Path Method) and PERT (Programme Evaluation Review
Technique) are project management techniques, which have been created
out of the need of Western industrial and military establishments to plan,
schedule and control complex projects.
Planning, Scheduling (or organising) and Control are considered to be basic
Managerial functions, and CPM/PERT has been rightfully accorded due
importance in the literature on Operations Research and Quantitative
Analysis.
Far more than the technical benefits, it was found that PERT/CPM provided a
focus around which managers could brain-storm and put their ideas together.
It proved to be a great communication medium by which thinkers and
planners at one level could communicate their ideas, their doubts and fears
to another level. Most important, it became a useful tool for evaluating the
performance of individuals and teams.
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25. There are many variations of CPM/PERT which have been useful in planning
costs, scheduling manpower and machine time. CPM/PERT can answer the
following important questions:
How long will the entire project take to be completed? What are the risks
involved?
Which are the critical activities or tasks in the project which could delay the
entire project if they were not completed on time?
Is the project on schedule, behind schedule or ahead of schedule?
If the project has to be finished earlier than planned, what is the best way to
do this at the least cost?
Essentially, there are six steps which are common to both the techniques. The
procedure is listed below:
Define the Project and all of it’s significant activities or tasks. The Project
(made up of several tasks) should have only a single start activity and a single
finish activity.
Develop the relationships among the activities. Decide which activities must
precede and which must follow others.
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26. Essentially, there are six steps which are common to both the techniques. The
procedure is listed below:
Draw the "Network" connecting all the activities. Each Activity should have
unique event numbers. Dummy arrows are used where required to avoid
giving the same numbering to two activities.
Assign time and/or cost estimates to each activity
Compute the longest time path through the network. This is called the
critical path.
Use the Network to help plan, schedule, monitor and control the project.
The Key Concept used by CPM/PERT is that a small set of activities, which
make up the longest path through the activity network control the entire
project. If these "critical" activities could be identified and assigned to
responsible persons, management resources could be optimally used by
concentrating on the few activities which determine the fate of the entire
project.
Non-critical activities can be re-planned, rescheduled and resources for them
can be reallocated flexibly, without affecting the whole project.
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27. Five useful questions to ask when preparing an activity network are:
Is this a Start Activity?
Is this a Finish Activity?
What Activity Precedes this?
What Activity Follows this?
What Activity is Concurrent with this?
Some activities are serially linked. The second activity can begin only after
the first activity is completed. In certain cases, the activities are concurrent,
because they are independent of each other and can start simultaneously.
This is especially the case in organisations which have supervisory resources
so that work can be delegated to various departments which will be
responsible for the activities and their completion as planned.
When work is delegated like this, the need for constant feedback and co-
ordination becomes an important senior management pre-occupation.
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28.  Project appraisal methodologies are methods used to access a proposed
project's potential success and viability. These methods check the
appropriateness of a project considering things such as available funds and
the economic climate. A good project will service debt and maximize
shareholders' wealth.
 The recommended analytical methods for appraisal are generally discounted
cash flow techniques which take into account the time value of money.
People generally prefer to receive benefits as early as possible while paying
costs as late as possible.
 Costs and benefits occur at different points in the life of the project so the
valuation of costs and benefits must take into account the time at which they
occur. This concept of time preference is fundamental to proper appraisal
and so it is necessary to calculate the present values of all costs and benefits.
Net Present Value Method (NPV)
In the NPV method, the revenues and costs of a project are estimated and
then are discounted and compared with the initial investment. The preferred
option is that with the highest positive net present value. Projects with
negative NPV values should be rejected because the present value of the
stream of benefits is insufficient to recover the cost of the project.
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29. Discount rate
The discount rate is a concept related to the NPV method. The discount rate
is used to convert costs and benefits to present values to reflect the principle
of time preference. The calculation of the discount rate can be based on a
number of approaches including, among others:
The social rate of time preference
The opportunity cost of capital
Weighted average method
Internal Rate of Return (IRR)
The IRR is the discount rate which, when applied to net revenues of a project
sets them equal to the initial investment. The preferred option is that with
the IRR greatest in excess of a specified rate of return. An IRR of 10% means
that with a discount rate of 10%, the project breaks even.
The IRR approach is usually associated with a hurdle cost of capital/discount
rate, against which the IRR is compared. The hurdle rate corresponds to the
opportunity cost of capital. In the case of public projects, the hurdle rate is
the TDR. If the IRR exceeds the hurdle rate, the project is accepted.
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30. Benefit / Cost ratio (BCR)
The BCR is the discounted net revenues divided by the initial investment. The
preferred option is that with the ratio greatest in excess of 1. In any event, a
project with a benefit cost ratio of less than one should generally not
proceed. The advantage of this method is its simplicity.
Payback and Discounted payback
The payback period is commonly used as an investment appraisal technique
in the private sector and measures the length of time that it takes to recover
the initial investment. However this method presents obvious drawbacks
which prevent the ranking of projects. The method takes no account of the
time value of money and neither does it take account of the earnings after
the initial investment is recouped.
A variant of the payback method is the discounted payback period. The
discounted payback period is the amount of time that it takes to cover the
cost of a project, by adding the net positive discounted cashflows arising
from the project. It should never be the sole appraisal method used to assess
a project but is a useful performance indicator to contextualise the project’s
anticipated performance.
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31. Sensitivity analysis
Sensitivity analysis is the process of establishing the outcomes of the cost
benefit analysis which is sensitive to the assumed values used in the
analysis. This form of analysis should also be part of the appraisal for large
projects. If an option is very sensitive to variations in a particular variable
(e.g. passenger demand), then it should probably not be undertaken. If the
relative merits of options change with the assumed values of variables, those
values should be examined to see whether they can be made more reliable.
Scenario analysis
The scenario analysis technique is related to sensitivity analysis. Whereas the
sensitivity analysis is based on a variable by variable approach, scenario
analysis recognises that the various factors impacting upon the stream of
costs and benefits are inter-independent.
Switching values
This process of substituting new values on a variable-by-variable basis can be
referred to as the calculation of switching values. These can provide
interesting insights such as what change(s) would make the NPV equal zero or
alternatively, by how much must costs or benefits fall or rise, respectively, in
order to make a project worthwhile.
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