Session: Reinventing You: Developing Your Personal Brand for Career Sucess Presented by: Dorie Clark , Clark Strategic Communications Date and time: Wednesday, June 26, 12:45am pcma.org/educon

1. ReinventingYou:
DevelopingYour Personal
Brand for Career Success
Dorie Clark
@dorieclark

2. LearningOutcomes
•How are you currently perceived?
•What’s the essence of your brand?
•How can you leverage your unique
strengths?
•How do you demonstrate the
contribution only you can make?

3. @dorieclark
ReinventingYou
DefineYour Brand,
ImagineYour
Future

4. Why BuildYour Leadership
Brand?
- Most people aren’t paying close
attention to you
- If you don’t get noticed, you can’t
get promoted
- Value of uniqueness

5. Judy
Robinett:
“If 3 people tell
you you’re a
horse, buy a
saddle.”

6. RecognizeWhereYou’re
Starting
•GoogleTest
•Your own “360
interviews”
•Focus groups

7. Anatomy of a Professional
Narrative
Where you
started
How your
past relates
to your
future
Where
you’re
going
21/06/2013 7

8. What is Executive Presence?
• GT
•Gravitas
•Communication
•Appearance

9. Self-Fulfilling Prophecy
TheArt of the
Power Pose

10. IncreaseYour Internal
Visibility
Keith Ferrazzi
@dorieclark

11. ConveyingYour
Authority
From Emails
to Diplomas
@dorieclark

12. What value can you offer to
others?

13. Everyone Needs aWingman
@dorieclark

14. Creating Content is No
Longer Optional
Find the right medium
@doriecl
ark

15. Building
Credibility
in Real Life
AlanWeiss
@dorieclark

16. Stay inTouch
• Twitter:
@dorieclark
• LinkedIn
• dorieclark.com

17. @dorieclark
ReinventingYou
DefineYour Brand,
ImagineYour
Future