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Philips-Case study

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Brand positioning of Philips and its casestudy

Veröffentlicht in: Marketing
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Philips-Case study

  1. 1. FOUNDERS ANTON FREDERIK PHIPLIPS GERARD LEONARDO PHILIPS HEADQUARTERS-AMSTERDAM
  2. 2. LOGO STARS REPRESENT EVENING SKY WHERE RADIO WAVES TRAVEL WAVES REPRESENT RADIO WAVES
  3. 3. HAS PHILIPS ACQUIRED A GOOD BRAND POSITION?? LETS SEE……..
  4. 4. Simplicity Efficiency POINTS OF DIFFERENCE
  5. 5. POINTS OF PARITY Design excellence Connects with people Technical superiority
  6. 6. COMPETITIVE FRAME OF REFERENCE-JAPANESE COMPANIES
  7. 7. Campaign brought whole company together Gave a unified company look
  8. 8. QUESTION 1 EVALUATE PHILIPS ‘SENSE AND SIMPLICITY’ STRATEGY. WHAT ARE THE RISKS THE COMPANY FACES IN USING THIS TAGLINE? QUESTION 2 WHAT STRATEGIES CAN PHILIPS FOLLOW TO WARD OFF COMPETITION FROM JAPANESE MANUFACTURERES OF CONSUMER ELECTRONICS ?
  9. 9. 1.Reduced the hassle of understanding technology QUESTION 1
  10. 10. 2.Preffered simple yet effective products.
  11. 11. 3.Three premises: Products designed around the consumer; Easy to experience; They are advanced
  12. 12. Risks involved: must be cost-efficient should always be reliable must be easy to use
  13. 13. 1.Develop large automated plants 2.Conduct campaigns after performing survey and research on consumer demand patterns. Question 2
  14. 14. 3. Provide offers and discounts
  15. 15. 4.Market effectively through advertisements, internet and social media
  16. 16. SUMMARY
  17. 17. DISCLAIMER CREATED BY PAYESVINI BABU,PSG COLLEGE OF TECHNOLOGY ,DURING A MARKETING INTERNSHIP BY PROF.SAMEER MATHUR,IIM LUCKNOW

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