TUDelft Assistant Professor and PASSME partner Christine De Lille presented the PASSME idea to Dutch-design agency Mijksenaar in March 2017,
focusing on the ingenuity of good design in shaping passenger mobility options which are more enjoyable and more efficient.
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PASSME Presentation for Mijksenaar
1. PASSME - Horizon 2020 EU Project Grant Number: 636308
Dr.ir. Christine De Lille
Assistant Professor
Delft University of Technology
The Netherlands.
+ Learnings From Digital Innovation
4. • Reduce door-to-door travelling in Europe by 60 min;
• Provide passengers with real-time information;
• Improve pax experience by reducing stress.
AMBITIONS
PASSME Model
7. Faculty of Industrial
Design Engineering
Departments of Product
Innovation Management
and Industrial Design
Specific Research Focus
- Designing organisations
- Business model innovation
- Supply chain logistics
- Comfort and ergonomics
- Disruptive service design
- Digital innovation
- Design-led innovation
- Design thinking
8. • Shared value creation
• Greater transparency
• Customer insights
• Suitable for ill-defined and complex problems
How will our infrastructure provider
(like an airport) compete in the digital
economy?
Business
Viability
People
Desirability
Technology
Feasibility
Design Thinking
(Brown, 2008)
x
DESIGN
16. *in digital innovation… Airports – e-
commerce
Start-ups
Airlines
Multi
national
Service
providers
Aviation
APIs
Retailers
17. THE CUSTOMER HAS CHOICE
• In a digital space, the CUSTOMER has choice;
• So we must know why pax make the decisions they do;
• Quantitative data and historical performance data may; not
provide us with the level of insight required as conditions are
changing so rapidly
• Design-led innovation is key
• (Keen & Williams, 2013)
The role of design within business has undertaken a bolder move into the strategic domain of businesses, where tactical and business model decisions are made (Liedtka, 2014).
Changi – single passenger data base, spanning and integrating all operations into a single customer data base. Revolutionises the operation of the airport and opens massive opportunities for customisation passenger experience and operation based on more intimate knowledge of each pax.
