Our latest report lifts the lid on innovation practices across 100's business worldwide and provides 7 big ideas you could implement into your organistation today, to start innovating better.

1. Why a culture of innovation will stop
your best ideas from leaking
through the cracks
INNOVATION AS
UNUSUAL

2. Will Papa, Senior Vice President and Chief R&D Officer,
The Hershey Company
“

3. The problem is
that doing things
IS HARD.

4. At least that’s
what the 100s
of business leaders
we
spoke to told us.
50% said
they’d seen a great
idea fail for entirely
avoidable reasons.
47%
said innovation
activity is often a
costly failure.

5. Is your business one of those that
struggles to make innovation
work?
We've got a
good idea
why…

6. When it comes to innovation,
the biggest mistake most businesses make is
locking their best ideas away
USUALLY IN THE R&D DEPARTMENT

7. innovation
gets stuck in
a silo, it will
WHEN

8. The trick is to set it free and get the
whole organisation
FIZZING WITH A PASSION
for new ideas.

9. And why
wouldn’t you?
Getting innovation wrong
is like flushing money
down the drain.
UK
organisations
are wasting some
£64.7 billion in
failed innovation
every year.

10. And when
innovation fails
and be more competitive go down the drain too.
opportunities to improve productivity

11. In the worst-case scenario,
businesses that fail at innovation
Stagnate
become irrelevant

12. But hang on!
Some organisations
are getting innovation
right.

13. You know.
The ones that are…
launching new services

14. You know.
The ones that are…
becoming more profitable
£ € ¥$

15. You know.
The ones that are…
doing more with less

16. You know.
The ones that are…
even conquering the world.

17. Could your business
be more like these
top innovators?
We’re pretty sure it could.

18. YOU KNOW THOSE 100s OF
BUSINESSES WE SPOKE TO?
We asked them about how they innovate,
found the ones that are doing it best and
worked out how they do it.
Here’s what we found >

19. SEVEN
BIG IDEAS

20. BIG IDEA ONE
TAKE A STEP INTO THE UNKNOWN AND BE
VISIONARY, AGGRESSIVE AND BOLD
DON’T MESS ABOUT WITH HALF MEASURES.
GET RADICAL.
“We see some organisations developing radical
innovations around strategy or product
development, while others are creating value
through internal innovation. For all kinds of
innovation, organisations need to be doing
something new, visionary and bold. They need to
be prepared to take risks.”
PA Innovation Report 2015

21. BIG IDEA TWO
BRING NEW LIFE TO THE TRADITIONAL BOARD
GET IN PEOPLE WHO WILL TAKE YOUR
ORGANISATION OUTSIDE ITS COMFORT ZONE.
“Leadership is the most important thing. If you have
people who have a passion for innovation and can
lead, that is 80% of the battle won.”
Ian Rhodes, Chief Executive Officer,
McLaren Applied Technologies

22. BIG IDEA THREE
LOOK BEYOND YOUR SECTOR.
YOU’LL BE AMAZED AT WHAT
YOU’LL FIND OUT THERE.
“The best innovators go beyond looking – they
create new partnerships and alliances; they prepare
to rethink their whole mission.”
PA Innovation Report 2015

23. BIG IDEA FOUR
DON’T EXPECT A PAYBACK NEXT MONTH –
MEASURE BY VALUE, NOT QUARTERLY FINANCIAL
GAINS.
THE BEST RETURNS ON INNOVATION COME
FROM PLAYING THE LONG GAME.
“The term ‘innovation’ is often used to describe the
process of generating good ideas, but the truth is
you are really only innovative if you can get those
ideas to market and people can see the value in
them when they get there.”
Paul Jansen, Professional Engineer, Associate
Vice President Medical Device Development, Sanofi

24. BIG IDEA FIVE
DON’T SETTLE FOR ‘TOKEN’ DIGITAL
EMBRACE THE WHOLE SHEBANG.
“Digital is not something you can just bolt on
to your innovation strategy. ”
Anita Chandraker,
PA digital expert

25. BIG IDEA SIX
LOVE TO FAIL FRUGALLY
OR, AT LEAST, EMBRACE THE POSSIBILITY OF
FAILURE AND ROLL WITH IT.
“We know we are going to fail. It is part of the process
of truly innovating. We have spent a lot of time trying
to get to those failures earlier in the lifecycle of an
innovation, with a smaller financial cost.”
Peter Erickson, Executive Vice President,
Innovation-Technology-Quality at General Mills

26. BIG IDEA SEVEN
BANISH THE INNOVATION KILLERS AND
BRING IN ANTIBODIES TO FIGHT THEM OFF.
RULES. RISK AVERSION. LACK OF RESOURCES.
“We get a lot of grassroots ideas. But the barriers to
innovation have largely been organizational. A person
in the medical records room will say ‘80% of this work
could be delivered more cheaply.’ It will not happen
until a senior leader says ‘we need to reduce medical
records costs by 80%’”.
Steve Prewitt, Vice President of New Business Solutions,
Visiting Nurse Service of New York

27. The big ideas don’t mean
innovating is easy.
But they’re the right place to start.

28. And when there’s so much at stake
ü competitiveness
ü productivity
ü profitability
ü Survival

29. Want to read more
about these big ideas?
Our Innovation Report
is the place to start.
You can download a copy for free by
visiting
www.paconsulting.com/innovation-
research

30. It’s packed with analysis, insight and
inspiration – not just from your sector,
but from other people’s too.
Life science, government, financial services, consumer and
manufacturing, transport, travel and logistics, energy and utilities,
defence and security, healthcare

31. Want to get to know
more about us?

32. We are a consulting, technology and innovation firm. We define
success as achieving exceptional results that have a lasting
impact on businesses, communities and individuals worldwide.
Our clients choose us because we challenge convention to find
the solutions that really work - in practice, not just on paper.
Then we roll up our sleeves and get the job done.
At PA we don’t just believe in making a difference.
We believe in making the difference.
To find out more, visit www.paconsulting.com
We Make the Difference.