Presented by Ryan McInerney – Founder, Bluematter Why small & midsized PEO's Have what it takes to Succeed at Modern Marketing. A live case Study of PACE PEO and Atlantic Payroll Partners The PACE Annual Conference focuses on the sales, marketing, and technology trends that affect PEOs and the service providers that support them.

1. Why Small & Midsized PEO’s Have What it Takes
to Succeed at Modern Marketing.
Anyone Can Do It

2. “Do you do social media,
and can you help us with
ours?”

3. “Where are you going,
and what is your
purpose?”

4. Define who you are and who
you aren’t to create a brand
story.
Select right fit clients and map
their journey to purchase
Launch a unified sales and
marketing strategy.
Use advanced technologies
to scale efforts in chosen
niches.
BrandIdentity
Market
Selection
Market
Starter
Market
Disruptor
Market Leader
Scale your team and deepen your
stronghold in multiple niches.
ML5: Five Steps to Market Leadership

5. Clarified the Brand
Determined who PACE is, and isn’t

6. Defined the Market
Prospective Member Conversations

7. From Invisible to
Revealed

24. Welcome New
Members

28. “Where are you going,
and what is your
purpose?”

30. Anyone can do it.
But which of you will?

32. Step 1: Join PACE

33. Step 2: Join Bluematter

34. PACE members get 20% off
Bluematter Enrollment +
2 Initial Coaching Calls
Valued at $1,550

37. “What happens
if we train our
people, and
they leave?”

38. “What happens
if we don’t…
and they stay?”

45. Dave Ramsey
Momentum Theorem: Fi/T(G)=
Focused intensity, over
time, multiplied by God,
equals unstoppable
momentum.