Lecture presented by Joseph Marmol Yap at PAARL's forum held before the 44th General Assembly on 27 January 2017 at De La Salle University Libraries, Henry Sy. Sr. Hall, Taft Avenue, Manila

1. One MIL a day, keeps the (IL)literate away
PAARL 44th General Assembly
12F Animo Labs, The Learning Commons,
De La Salle University
27 January 2017
Joseph M. Yap
De La Salle University
Photo/Illustration credits: Marcus Banks https://americanlibrariesmagazine.org/2016/12/27/fighting-fake-
news/

5. Why MIL?
Media and
Information Literacy
recognizes the
primary role of
information and
media in our
everyday lives
(UNESCO, 2016).
http://www.unesco.org/new/en/communication-and-information/media-development/media-
literacy/mil-as-composite-concept/
Photo credit: http://sbshrs.adpinfo.com/adp-hr-newsletter-social-media-and-recruiting-proceed-with-
caution

6. Librarians have a big role to play
how do we prepare ourselves to teach and train
our students, our patrons, our community
members?
http://www.theverge.com/2016/11/16/13637294/school-libraries-information-literacy-fake-news-election-2016

7. Media and Information Literacy (MIL)
“combination of knowledge, attitudes,
skills, and practices required to access,
analyse, evaluate, use, produce, and
communicate information and knowledge
in creative, legal and ethical ways that
respect human rights”
(Moscow Declaration on Media and Information
Literacy, 2012).

8. MIL
Media and information literacy (MIL) includes a set
of competencies to search, critically evaluate, use
and contribute information and media content
wisely; knowledge of one’s rights online;
understanding how to combat online hate speech
and cyberbullying; understanding of the ethical
issues surrounding the access and use of
information; and engage with media and ICTs to
promote equality, free expression,
intercultural/interreligious dialogue, peace, etc.
(UNESCO, 2016).
http://en.unesco.org/global-mil-week-2016

9. Are we guilty?
• Of bashing,
discrimination and
cyberbullying?
• Of spreading hate?
• Of disseminating
misinformation
(without verifying the
source)? https://memegenerator.net/instance/21793924

11. Declarations
Grunwald
Declaration on
Media
Education
1982 Prague
Declaration
Towards an
Information
Literate Society
2003 Alexandria
Proclamation on
Information
Literacy and
Lifelong Learning
2005 Paris Agenda or
12
Recommendation
s for Media
Education
2007
Fez Declaration on
Media and
Information Literacy
2011 International Federation
of Library Associations
and Institutions (IFLA)
Media and Information
Literacy
Recommendations
2011 Moscow
Declaration on
Media and
Information
Literacy
2012 Global Alliance for
Partnerships on
Media and
Information Literacy
(GAPMIL) Framework
and Action Plan
2013
Paris Declaration
on Media and
Information
Literacy in the
Digital Era
Paris Declaration
on Media and
Information
Literacy in the
Digital Era
2014 Khanty-Mansiysk
Declaration on Media
and Information
Literacy for Building a
Culture of Open
Government
Khanty-Mansiysk
Declaration on Media
and Information
Literacy for Building a
Culture of Open
Government
2016 Sao Paulo Youth
Declaration on
Media and
Information
Literacy
Sao Paulo Youth
Declaration on
Media and
Information
Literacy
2016

14. MILcompetencies

15. MIL component MIL subject matters MIL competency
1. Recognizing the demand
for, being able to search
for, being able to access
and retrieve information
and media content.
1.1 Definition and
articulation of a need for
information
1. Determine and articulate
nature, role and scope of
the information and media
content through a variety
of resources.
1.2 Search and location of
information and media
content
2. Search and locate
information and media
content.
1.3 Access to information,
media content and media
and information providers
3. Access needed
information and media
content effectively,
efficiently and ethically as
well as media and
information providers.
1.4 Retrieval and holding /
storage / retention of
information and media
content
4. Retrieve and temporally
hold information and
media content using a
variety of methods and
tools.

16. MIL component MIL subject matters MIL competency
2. Understanding,
assessment and evaluation
of information and media.
2.1 Understanding of
information and media
5. Understand necessity of
media and information
providers in society.
2.2 Assessment of
information and media
content, and media and
information providers
6. Assess, analyse,
compare, articulate and
apply initial criteria for
assessment of the
information retrieved and
its sources, as well as
evaluate media and
information providers in
society.
2.3 Evaluation of
information and media
content, and media and
information providers
7. Evaluate and
authenticate information
and media content
gathered and its sources
and media and information
providers in society.
2.4 Organization of
information and media
content
8. Synthesize and organize
information and media
content gathered.

17. MIL component MIL subject matters MIL competency
3. Creation, utilization and
monitoring of information and
media content.
3.1 Creation of knowledge and
creative expression
9. Create and produce new
information, media content or
knowledge for a specific
purpose in an innovative,
ethical and creative manner.
3.2 Communication of
information, media content and
knowledge in ethical and
effective manner
10. Communicate information,
media content and knowledge
in an ethical, legal and effective
manner using appropriate
channels and tools.
3.3 Participating in societal-
public activities as active citizen
11. Engaged with media and
information providers and self-
expression, intercultural
dialogue and democratic
participation through various
means in ethical, effective and
efficient manner.
3.4 Monitoring influence of
information, media content,
knowledge production and use
as well as media and
information providers
12. Monitor the impact of
created and distributed
information, media content and
knowledge as well as use
existing media and other
information providers.

20. GAPMIL
The Global Alliance for Partnerships on Media
and Information Literacy (GAPMIL) is a
groundbreaking effort to promote international
cooperation to ensure that all citizens have
access to media and information competencies.

21. GAPMIL seeks to globally reposition
MIL around the core objectives of:
• Articulating key strategic partnerships to drive MIL development globally and its
application to eight key development areas:
– Governance, citizenship and freedom of expression;
– Access to information and knowledge for all citizens;
– Development of media, libraries, Internet and other information providers;
– Education, teaching, and learning - including professional development; Women, children and
youth, disabled and other marginalized groups;
– Linguistic and cultural diversity as well as intercultural and interfaith dialogue;
– Women, children and youth, persons with disabilities and other marginalized social groups;
– Health and wellness;
– Business, industry, employment and sustainable economic development;
– Agriculture, farming, wildlife protection, forestry and natural resources conservation as well as
other areas.
• Enabling the MIL community to speak and address, with a unified voice, certain
critical matters, including the need for policies; and
• Further deepening the strategy for MIL to be treated as a composite concept by
providing a common platform for MIL related networks and associations globally
that will ensure convergence of regional and international initiative and
amplification of global impact.

22. Regional representation
• Africa
• Arab States
• Asia-Pacific
• Europe and North America
• Latin America and Carribean

23. http://www.unesco-ci.org/cmscore/content/call-interest-global-
forum-partnerships-media-and-information-literacy

24. GAPMIL award
The GAPMIL Global MIL Awards will recognize
information/library, media and technology
specialists, educators, artists, activists, researchers,
policy makers, NGOs, associations and other groups
integrating MIL (media and information literacy) in
an innovative way in their work and related
activities. Specifically, the awards will recognize
excellence and leadership in five
sectors: Education, Research, Policy, Advocacy, Me
dia and communication/information industries.

26. MILID Network
• University Network on Media and Information
Literacy and Intercultural Dialogue
• Underpinning the Network is the need to give
impetus to research that can inform policies
on MIL and Intercultural Dialogue.
The MILID Network is the research arm of GAPMIL

28. Ranganathan’s 5 Laws
• Books are for use
• Every reader his/her book
• Every book its reader
• Save the time of the reader
• Library is an evolving organism

30. Law One
Information, communication, libraries,
media, technology, the Internet as well as
other forms of information providers are
for use in critical civic engagement and
sustainable development. They are equal in
stature and none is more relevant than the
other or should be ever treated as such.

31. Law Two
Every citizen is a creator of
information/knowledge and has a message.
They must be empowered to access new
information/knowledge and to express
themselves. MIL is for all – women and men
equally - and a nexus of human rights.

32. Law Three
Information, knowledge, and messages are not
always value neutral, or always independent of
biases. Any conceptualization, use and
application of MIL should make this truth
transparent and understandable to all citizens.

33. Law Four
Every citizen wants to know and understand
new information, knowledge and messages
as well as to communicate, even if she/he is
not aware, admits or expresses that he/she
does. Her/his rights must however never be
compromised.

34. Law Five
Media and information literacy is not acquired
at once. It is a lived and dynamic experience
and process. It is complete when it includes
knowledge, skills and attitudes, when it covers
access, evaluation/assessment, use,
production and communication of
information, media and technology content.

35. MILCLICKS

36. What is MILCLICKS?
• Media and Information Literacy: Critical-
thinking and Creativity, Literacy, Intercultural,
Citizenship, Knowledge and Sustainability

37. Fake news sites

38. http://www.rappler.com/technology/social-media/158885-magkaiba-yan-fake-news-fiction-
trends-twitter

39. http://www.sickchirpse.com/bossaball/

40. • So, What's
News?
sowhatsnews.
wordpress.com
• Adobo
Chronicles
adobochronicle
s.com
• The Philippine
Trend
thephilippinetr
end.com

42. Online MIL courses
• 2015 UNESCO and Athabasca University's
Media and Information Literacy Course
• Media and Information Literacy Massive Open
Online Course

43. Tookit
• MIL Curriculum for Teachers;
• Global MIL Assessment Framework;
• Guidelines for Broadcasters to Promote MIL
and User-Generated Content;
• An online multimedia MIL teaching resources
tool;
• MIL Policy and Strategy Guidelines.

44. What can your libraries do?
• Integrate MIL into your IL sessions
• Study the Framework for Information
Literacy for Higher Education by ACRL
(Adopted by the ACRL Board, January 11,
2016)
• Direct collaboration with journalists / media
• Develop lib guides addressing fake news
• Join the GAPMIL

47. Storytellers Without Borders
• Eight-week workshops at three library
branches
• Students will rotate among three DPL branch
locations that represent the socioeconomic
and cultural diversity of the city. Journalists
will mentor students on how to ask focused
questions, while librarians will describe how
to use research databases to find accurate
information.
https://americanlibrariesmagazine.org/2016/1
2/27/fighting-fake-news/

48. MIL and the SHS
Core Subject Description: The course introduces
the learners to basic understanding of media
and information as channels of communication
and tools for the development of individuals and
societies. It also aims to develop students to be
creative and critical thinkers as well as
responsible users and competent producers of
media and information.

50. • Make information literacy a priority across the
curriculum - Donald A. Barclay is Deputy
University Librarian, University of California,
Merced
http://www.macon.com/opinion/readers-opinion/article124700439.html

51. AIJC project
• Background paper: MIL in the Philippines (MIL
Policy Framework).
• A Media and Information Literacy (MIL) Policy
Framework sets the principles and norms
upon which the practice of MIL is built.

52. Photo credits: Michelle Esteban and Joseph Yap

53. DLSU Libraries Contribution to Global
MIL
• LORA the Librarian evaluation
• Video pick of the week
• Human Library

54. LORA the Librarian
free half-day lecture to promote media and information
literacy (MIL) was conducted to 15 teacher-librarians
affiliated with the Department of Education Division of
Imus City

57. Video Pick of the Week

58. Human Library

62. Huling mga paalala
• Maging mapanuri sa impormasyon at
pinanggalingan nito.
• Bago magbahagi ng impormasyon,
siguraduhing ang pinanggalingan ay may
kredibilidad.
• Magsaliksik, magsaliksik at magsaliksik.

63. Maraming salamat po at inaasahan ko ang
pagiging Maalam sa Midya at Impormasyon
nating lahat ☺
Thank you very much and I am looking forward
that all of us will become Media and Information
Literate individuals ☺
Email: joseph.yap@dlsu.edu.ph