Programmatic advertising is moving away from direct response campaigns to more creative, brand-led campaigns, including video formats. This presentation and webinar looks into programmatic branding in more depth and how businesses can use programmatic advertising effectively for brand-based campaigns.

1. PROGRAMMATIC BRANDING
PREMIUM INVENTORY AND PROGRAMMATIC CONVERGE

2. THE FIRST
AD EXCHANGE
FOR HIGH IMPACT DISPLAY AND
VIDEO ADS
CURRENTLY ACTIVE IN 12 COUNTRIES
TEAM OF 75 PEOPLE WITH HQ IN AMSTERDAM
2000+ PUBSGENERATING 1 Billion IMPRESSIONS

3. PROGRAMMATIC
BRANDING
WE’RE GETTING CLOSER

4. WHAT THE INDUSTRY SAYS
“BOTTOM LINE, PROGRAMMATIC BUYING IS
MORE EFFICIENT, EFFECTIVE AND MORE
TRANSPARENT THAN THE TRADITIONAL
DIGITAL MEDIA BUYING MODEL”
BOB ARNOLD, KELLOG COMPANY
“PROGRAMMATIC DOES NOT BUILD
BRANDS”
PAM HORAN, PRESIDENT OF OPA

5. PROGRAMMATIC IS SHIFTING
FROM PERFORMANCE BASED TO BRAND ADVERTISING

6. DEFINE PROGRAMMATIC
BRANDING
PROGRAMMATIC
Media Buying through
automated means; setting up a
campaign in a DSP or other
automated system.
BRANDING
Creating a positive brand image
in the eyes of your consumer.

7. THE DRIVERS
MEASURE KPI’S
AND LET RTB WORK FOR YOU
CONNECT WITH AUDIENCES
AND DELIVER AT SCALE
CREATIVE, CREATIVE, CREATIVE
ENGAGE WITH HIGH IMPACT DISPLAY AND VIDEO

8. 1. CONNECT WITH AUDIENCES
TARGET USERS
POWERFUL REACH
BRAND SAFETY
TRANSPARENCY

9. 2. MEASURE KPI’S
KNOWING AND HAVING ACCESS TO
PEOPLE
FINALLY POSSIBLE WITH NEW TOOLS
USE RTB TO OPTIMIZE AUDIENCE AND
INVENTORY

10. CREATIVE, CREATIVE,
CREATIVE
NOTHING CONNECTS LIKE HIGH IMPACT
DISPLAY & VIDEO
MEMORABILITY. STAND OUT BE SEEN
USE HIGH IMPACT RICH MEDIA AND
VIDEO

11. Video Wallpaper

12. THE CHALLENGE - VIEWABILITY

13. VIEWABILITY IS
A HOT TOPIC
IAB SETS A STANDARD; 50%, 1 SECOND
DSP’S TARGET ABOVE THE FOLD
HIGH IMPACT RICH MEDIA AND VIDEO
SAFEGUARD HIGH VIEWABILITY RATIOS

14. HEINEKEN

15. SUMMARY
MARKETERS UNDERSTAND THE POWER
OF PROGRAMMATIC
MARKETERS NEED TO START THINKING
DIFFERENTLY ABOUT THE CREATIVE
PIONEER NEW AD FORMATS
EDUCATE CLIENTS

16. STAR WARS

17. NOKIA

18. LENOVO

19. EMIRATES

20. COCA COLA

21. GLOBAL NETWORK
JUSTPREMIUM ADS ARE CURRENTLY AVAILABLE ACROSS
EUROPE, LATAM AND USA
GLOBAL NETWORK
JUSTPREMIUM ADS ARE CURRENTLY AVAILABLE ACROSS
EUROPE, LATAM AND USA
MILLIONS OF IMPRESSIONS
200 NL
120 UK
42 MX
84 BR
100 ES
60 BE
250 US
20 MENA
80 TR
20 CH
50 IT
20 AT
10 SE
12 DK
18 CL
20 CO
15 IR
10 AR
100 DE
12 PO
80 CA

22. THANK YOU
JUSTPREMIUM.COM
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