1. Creative Path
Overview
• Description
www.creativepathorg.com
http://www.youtube.com/watch?v=fpFGfXTHpI4
• Mission Statement
Each of the homeless children was once a son or daughter, brother or sister,
nephew or niece, grandchild… today they do not have no one. We want to provide a
safe living place, psychological support, medical services and fun farming
educational experience for homeless youths and run away kids.
• Vision statement
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2. Setting up Creative
Path
• Incorporate
• Federal non-for-profit status 501(c) (3)
• Charity Solicitation Registration
• Compensation
• Contract and agreements
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3. Organizational Chart
Alyona Ryvkina
President/CEO
Oxana De Castro
VP/Treasurer Jun Zhou Mike Choi
Secretary Finance
Lawyer Financial Graphic
Manager Accountant
Designer &
Volunteer Volunteer Marketer Volunteer
Volunteer
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4. Partner
Organizations
National Runaway Switchboard (NRS)
Department of Youth and Community
Development (DYCD)
Day One
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5. Product and
Service Plan
• Agriculture hands on working experience
• Organic vegetable garden soil preparation
• Wide range of classes on urban farming and
living green
• Preparation of a healthy freshly harvest food
• Participation in educational activities related
to healthy eating and local food systems
• Workshops on basics of canning, pickling and
fermentation processes
• Selling an organic food at the local farm
markets, restaurants, community and online
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6. Organic Urban Farming
• Farm and Vertical Farming
- Seasonal Vegetables and Fruits
- Flowers
- Annual Seeds
• Indoor
- Indoor Herb Garden
- Container Gardening
- Vertical Living Wall Installation
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7. Market Situation analysis
(market needs and trends)
• Growth Potential.
Great way to expand the growth of local food, as well as help provide the least among us
with new life opportunities.
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8. Marketing Objectives
Baseline data
Increase single donations
Increase the number of frequent donors
Increase web site visits and donation conversions online
Enroll all marketing personnel in professional development classes
Produced gross agricultural sales
Marketing Strategy
Grow existing client/volunteer loyalty and donor base
Grow single donors and convert them to recurring donors
Through Community Supported Agriculture (CSA) we create a direct
buying relationship between consumers and local restaurants.
Our community-run farmers markets make fresh food available and
affordable.
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9. Projected Cash
Flow
Major Income (Yearly) Estimated
1. Funding 81% $125,000
• Individual Donations $43,000
• Corporate Donations $70,000
• On-line Donations $12,000
• Government Grants
• Foundation Grants
2. Program Income 19% $30,000
• Urban Farm $30,000
Total Operating Income: $155,000
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10. Projected Cash
Flow
Major Expenses: Monthly Yearly
(Continue)
• Food
- 1 person ($18 per day) $558 $6,696
- 40 people $22,320 $267,840
• Insurance $2,000
• Fund Raising Events $20,000
• Printed Materials $1,000
• Utilities $3,000 $36,000
• Miscellaneous $1,000 $12,000
Total Operating Expenses: $338,840
* To support 40 people.
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