Social media orientation - 16 June 2011 session

Social media Executive summary How (and why) to use social media for B2B companies

Is social media a fad? ,[object Object]

What will be covered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How the social media universe works together

Twitter YouTube Facebook Google LinkedIn Website and blog

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional blog http://www.outsource.com.au/blog

Blog to distribute news http://www.recognition.com.au/newsroom/

LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],80% use as primary recruitment tool

LinkedIn advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Groups and connections critical

Add value by joining and sharing

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Get with it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips and ‘unwritten rules’

Tips and ‘rules’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Identify spokespeople ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Set priorities and goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quality not quantity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to manage ,[object Object],[object Object],[object Object]

Tools ,[object Object],[object Object],[object Object],[object Object]

Tools ,[object Object],[object Object]

Now what? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Connect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social media orientation - 16 June 2011 session

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Social media orientation - 16 June 2011 session

Editor's Notes