SlideShare a Scribd company logo
1 of 9
Download to read offline
WINESURVEY
72%
Drink wine
frequently
DRINK
UP!
31%
Learn about new
wine products
from friends
and family.
The median price
insiders will pay for
a bottle of wine
$ 15
Impactful creative boosts brand familiarity
with on-the-go consumers
WINE
DOWN
WINE
DOWN 46% Prefer to drink
wine at home
27% Prefer to drink wine at
bars & restaurants
34%
Attended a wine tasting
event in the past year
A mobile and OOH solution drives mobile purchases & retail visitation
choose wine
based on the
food they
are eating.42%WINE
NOT?Nearly a quarter of people are
influenced to attend a wine
related activity as a group.
OOH is the perfect complement to wine drinkers
OUTFRONT INSIDERS IS OUTFRONT MEDIA’S EXCLUSIVE ONLINE COMMUNITY OF CONSUMERS & HEAVY COMMUTERS. DATA COLLECTED IN SEPTEMBER 2017 FROM 251 RESPONDENTS.
Do you want to help shape the future of advertising?
Share your opinions and get paid while doing it!
Join our community at OUTFRONTinsiders.com
For Business Inquiries, email insiders@outfrontmedia.com

More Related Content

What's hot

Beverage Case Study Baijiu
Beverage Case Study BaijiuBeverage Case Study Baijiu
Beverage Case Study Baijiu
Sumant Jain
 
Bottled Water Product Development
Bottled Water Product DevelopmentBottled Water Product Development
Bottled Water Product Development
Sona Martirosian
 
The Grocery Eye - Getting in the spirit
The Grocery Eye - Getting in the spiritThe Grocery Eye - Getting in the spirit
The Grocery Eye - Getting in the spirit
Future Thinking
 
Individual Live Case Paper Final
Individual Live Case Paper FinalIndividual Live Case Paper Final
Individual Live Case Paper Final
Lindsey Bouyelas
 
MKTG2900 Constellation Final (Reduced)
MKTG2900 Constellation Final (Reduced)MKTG2900 Constellation Final (Reduced)
MKTG2900 Constellation Final (Reduced)
Jeremy Vargo
 

What's hot (19)

Beverage Case Study Baijiu
Beverage Case Study BaijiuBeverage Case Study Baijiu
Beverage Case Study Baijiu
 
Guiding Merchants to Success in the 21st Century
Guiding Merchants to Success in the 21st CenturyGuiding Merchants to Success in the 21st Century
Guiding Merchants to Success in the 21st Century
 
Vinitaly Survey (Full Length Version): Preliminary Findings to Italian Wines ...
Vinitaly Survey (Full Length Version): Preliminary Findings to Italian Wines ...Vinitaly Survey (Full Length Version): Preliminary Findings to Italian Wines ...
Vinitaly Survey (Full Length Version): Preliminary Findings to Italian Wines ...
 
Bottled Water Product Development
Bottled Water Product DevelopmentBottled Water Product Development
Bottled Water Product Development
 
The Grocery Eye - Getting in the spirit
The Grocery Eye - Getting in the spiritThe Grocery Eye - Getting in the spirit
The Grocery Eye - Getting in the spirit
 
Social Media Marketing for the Wine Industry by @JoeyShepp
Social Media Marketing for the Wine Industry by @JoeySheppSocial Media Marketing for the Wine Industry by @JoeyShepp
Social Media Marketing for the Wine Industry by @JoeyShepp
 
Content Marketing for the Wine Industry
Content Marketing for the Wine IndustryContent Marketing for the Wine Industry
Content Marketing for the Wine Industry
 
Hr mag april 2010
Hr mag april 2010Hr mag april 2010
Hr mag april 2010
 
Individual Live Case Paper Final
Individual Live Case Paper FinalIndividual Live Case Paper Final
Individual Live Case Paper Final
 
Direct Wine Digital Marketing
Direct Wine Digital MarketingDirect Wine Digital Marketing
Direct Wine Digital Marketing
 
MKTG2900 Constellation Final (Reduced)
MKTG2900 Constellation Final (Reduced)MKTG2900 Constellation Final (Reduced)
MKTG2900 Constellation Final (Reduced)
 
How to use Micro Marketing to drive revenues
How to use Micro Marketing to drive revenuesHow to use Micro Marketing to drive revenues
How to use Micro Marketing to drive revenues
 
EXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOF
EXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOFEXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOF
EXPERIENTIAL EARNED MEDIA: THE FACTS, THE STATS, THE PROOF
 
Product Research [Wine]
Product Research [Wine]Product Research [Wine]
Product Research [Wine]
 
Digital Marketing Campaign - Georgetown
Digital Marketing Campaign - Georgetown Digital Marketing Campaign - Georgetown
Digital Marketing Campaign - Georgetown
 
2019 Oregon Wine Symposium | OWB Education Update
2019 Oregon Wine Symposium | OWB Education Update2019 Oregon Wine Symposium | OWB Education Update
2019 Oregon Wine Symposium | OWB Education Update
 
Social Media for Wine Marketing - Eastern Winery Exposition
Social Media for Wine Marketing - Eastern Winery ExpositionSocial Media for Wine Marketing - Eastern Winery Exposition
Social Media for Wine Marketing - Eastern Winery Exposition
 
3 Tips To Get Customers To Post Photos On Social Media
3 Tips To Get Customers To Post Photos On Social Media3 Tips To Get Customers To Post Photos On Social Media
3 Tips To Get Customers To Post Photos On Social Media
 
Gs Customer Conf 2014 Transitions
Gs Customer Conf 2014 TransitionsGs Customer Conf 2014 Transitions
Gs Customer Conf 2014 Transitions
 

Similar to OUTFRONT Insiders - Wine Survey

Social Media & Wine Consumers
Social Media & Wine ConsumersSocial Media & Wine Consumers
Social Media & Wine Consumers
Laura Conway
 
China's Wine and Spirits report by daxue consulting X Sopexa
China's Wine and Spirits report by daxue consulting X SopexaChina's Wine and Spirits report by daxue consulting X Sopexa
China's Wine and Spirits report by daxue consulting X Sopexa
Daxue Consulting
 
Attracting Millennials With Your Wine Program
Attracting Millennials With Your Wine Program Attracting Millennials With Your Wine Program
Attracting Millennials With Your Wine Program
Angelsmith, Inc.
 
Transfiguration Final Presentation
Transfiguration Final PresentationTransfiguration Final Presentation
Transfiguration Final Presentation
AnnaWarbel
 

Similar to OUTFRONT Insiders - Wine Survey (20)

Social Media & Wine Consumers
Social Media & Wine ConsumersSocial Media & Wine Consumers
Social Media & Wine Consumers
 
Marketing Wine To Women
Marketing Wine To WomenMarketing Wine To Women
Marketing Wine To Women
 
China's Wine and Spirits report by daxue consulting X Sopexa
China's Wine and Spirits report by daxue consulting X SopexaChina's Wine and Spirits report by daxue consulting X Sopexa
China's Wine and Spirits report by daxue consulting X Sopexa
 
What Shoppers Think in 2016
What Shoppers Think in 2016What Shoppers Think in 2016
What Shoppers Think in 2016
 
2019 Wineworld Xplorer HK Wine Consumer and Market Evolution Survey Insights
2019 Wineworld Xplorer HK Wine Consumer and Market Evolution Survey Insights2019 Wineworld Xplorer HK Wine Consumer and Market Evolution Survey Insights
2019 Wineworld Xplorer HK Wine Consumer and Market Evolution Survey Insights
 
Attracting Millennials With Your Wine Program
Attracting Millennials With Your Wine Program Attracting Millennials With Your Wine Program
Attracting Millennials With Your Wine Program
 
Shock Top Pitch Brief
Shock Top Pitch BriefShock Top Pitch Brief
Shock Top Pitch Brief
 
Dhcdistillingdeck mar19
Dhcdistillingdeck mar19Dhcdistillingdeck mar19
Dhcdistillingdeck mar19
 
Iceberg 2017 planning
Iceberg 2017 planningIceberg 2017 planning
Iceberg 2017 planning
 
CBE16 - Sandra Hess Do's and Don'ts for Selling Direct to Consumer
CBE16 - Sandra Hess Do's and Don'ts for Selling Direct to ConsumerCBE16 - Sandra Hess Do's and Don'ts for Selling Direct to Consumer
CBE16 - Sandra Hess Do's and Don'ts for Selling Direct to Consumer
 
Brand analysis of heneiken
Brand analysis of heneikenBrand analysis of heneiken
Brand analysis of heneiken
 
Vynl Wine Pulse - The Pitch
Vynl Wine Pulse - The PitchVynl Wine Pulse - The Pitch
Vynl Wine Pulse - The Pitch
 
Transfiguration Final Presentation
Transfiguration Final PresentationTransfiguration Final Presentation
Transfiguration Final Presentation
 
Uniquely Gen Z
Uniquely Gen ZUniquely Gen Z
Uniquely Gen Z
 
2017 Consumer Report Final Version Wine Opinions Vinitaly International Survey
2017 Consumer Report Final Version Wine Opinions Vinitaly International Survey2017 Consumer Report Final Version Wine Opinions Vinitaly International Survey
2017 Consumer Report Final Version Wine Opinions Vinitaly International Survey
 
bcc_creativebrief
bcc_creativebriefbcc_creativebrief
bcc_creativebrief
 
Smooth Ambler Marketing Brief
Smooth Ambler Marketing Brief Smooth Ambler Marketing Brief
Smooth Ambler Marketing Brief
 
IZZE Mock Media Plan
IZZE Mock Media PlanIZZE Mock Media Plan
IZZE Mock Media Plan
 
Russian Standard Vodka Campaign Proposal
Russian Standard Vodka Campaign Proposal Russian Standard Vodka Campaign Proposal
Russian Standard Vodka Campaign Proposal
 
Midterm_Waquar
Midterm_WaquarMidterm_Waquar
Midterm_Waquar
 

More from OUTFRONT Media (8)

OUTFRONT Insiders - Airline Travel Survey
OUTFRONT Insiders - Airline Travel SurveyOUTFRONT Insiders - Airline Travel Survey
OUTFRONT Insiders - Airline Travel Survey
 
OUTFRONT Insiders - Pets Survey
OUTFRONT Insiders - Pets SurveyOUTFRONT Insiders - Pets Survey
OUTFRONT Insiders - Pets Survey
 
OUTFRONT Insiders - Technology Survey
OUTFRONT Insiders - Technology SurveyOUTFRONT Insiders - Technology Survey
OUTFRONT Insiders - Technology Survey
 
OUTFRONT Insiders - Mobile Survey
OUTFRONT Insiders - Mobile SurveyOUTFRONT Insiders - Mobile Survey
OUTFRONT Insiders - Mobile Survey
 
OUTFRONT Insiders - Education Survey
OUTFRONT Insiders - Education SurveyOUTFRONT Insiders - Education Survey
OUTFRONT Insiders - Education Survey
 
OUTFRONT Insiders - Health Survey
OUTFRONT Insiders - Health SurveyOUTFRONT Insiders - Health Survey
OUTFRONT Insiders - Health Survey
 
OUTFRONT Insiders - Financial Survey
OUTFRONT Insiders - Financial SurveyOUTFRONT Insiders - Financial Survey
OUTFRONT Insiders - Financial Survey
 
OUTFRONT Insiders - Real Estate Survey
OUTFRONT Insiders - Real Estate SurveyOUTFRONT Insiders - Real Estate Survey
OUTFRONT Insiders - Real Estate Survey
 

Recently uploaded

thesis of copper nanoparticles and their relevance
thesis of copper nanoparticles and their relevancethesis of copper nanoparticles and their relevance
thesis of copper nanoparticles and their relevance
DiptiPriya6
 
+97470301568>>buy weed in qatar>>buy thc oil in doha qatar>>
+97470301568>>buy weed in qatar>>buy thc oil in doha qatar>>+97470301568>>buy weed in qatar>>buy thc oil in doha qatar>>
+97470301568>>buy weed in qatar>>buy thc oil in doha qatar>>
Health
 
Top profile Call Girls In Kharagpur [ 7014168258 ] Call Me For Genuine Models...
Top profile Call Girls In Kharagpur [ 7014168258 ] Call Me For Genuine Models...Top profile Call Girls In Kharagpur [ 7014168258 ] Call Me For Genuine Models...
Top profile Call Girls In Kharagpur [ 7014168258 ] Call Me For Genuine Models...
gajnagarg
 

Recently uploaded (20)

HiFi Call Girl Service Hyderabad | Whatsapp No 📞 9352988975 📞 VIP Escorts Ser...
HiFi Call Girl Service Hyderabad | Whatsapp No 📞 9352988975 📞 VIP Escorts Ser...HiFi Call Girl Service Hyderabad | Whatsapp No 📞 9352988975 📞 VIP Escorts Ser...
HiFi Call Girl Service Hyderabad | Whatsapp No 📞 9352988975 📞 VIP Escorts Ser...
 
The Clean Living Project Episode 18 - Seed Oils
The Clean Living Project Episode 18 - Seed OilsThe Clean Living Project Episode 18 - Seed Oils
The Clean Living Project Episode 18 - Seed Oils
 
contact "+971)558539980" to buy abortion pills in Dubai, Abu Dhabi
contact "+971)558539980" to buy abortion pills in Dubai, Abu Dhabicontact "+971)558539980" to buy abortion pills in Dubai, Abu Dhabi
contact "+971)558539980" to buy abortion pills in Dubai, Abu Dhabi
 
PRESTAIR MANUFACTURER OF DISPLAY COUNTER
PRESTAIR MANUFACTURER OF DISPLAY COUNTERPRESTAIR MANUFACTURER OF DISPLAY COUNTER
PRESTAIR MANUFACTURER OF DISPLAY COUNTER
 
The Codex Alimentarius Commission (CAC).
The Codex Alimentarius Commission (CAC).The Codex Alimentarius Commission (CAC).
The Codex Alimentarius Commission (CAC).
 
Call girls Service Nadiad / 8250092165 Genuine Call girls with real Photos an...
Call girls Service Nadiad / 8250092165 Genuine Call girls with real Photos an...Call girls Service Nadiad / 8250092165 Genuine Call girls with real Photos an...
Call girls Service Nadiad / 8250092165 Genuine Call girls with real Photos an...
 
thesis of copper nanoparticles and their relevance
thesis of copper nanoparticles and their relevancethesis of copper nanoparticles and their relevance
thesis of copper nanoparticles and their relevance
 
Foreigner Call Girls in junagadh 8250092165 Call Girls Advance Cash On Deliv...
Foreigner Call Girls in junagadh  8250092165 Call Girls Advance Cash On Deliv...Foreigner Call Girls in junagadh  8250092165 Call Girls Advance Cash On Deliv...
Foreigner Call Girls in junagadh 8250092165 Call Girls Advance Cash On Deliv...
 
Dubai Call Girls Clim@X O525547819 Call Girls Dubai
Dubai Call Girls Clim@X O525547819 Call Girls DubaiDubai Call Girls Clim@X O525547819 Call Girls Dubai
Dubai Call Girls Clim@X O525547819 Call Girls Dubai
 
Only Cash On Delivery Call Girls Service In Visakhapatnam Call Girls (Adult O...
Only Cash On Delivery Call Girls Service In Visakhapatnam Call Girls (Adult O...Only Cash On Delivery Call Girls Service In Visakhapatnam Call Girls (Adult O...
Only Cash On Delivery Call Girls Service In Visakhapatnam Call Girls (Adult O...
 
Call girls Service Bogmalo ( 8250092165 ) Cheap rates call girls | Get low bu...
Call girls Service Bogmalo ( 8250092165 ) Cheap rates call girls | Get low bu...Call girls Service Bogmalo ( 8250092165 ) Cheap rates call girls | Get low bu...
Call girls Service Bogmalo ( 8250092165 ) Cheap rates call girls | Get low bu...
 
Arjunganj % (Genuine) Escort Service Lucknow | Book 9548273370 Extreme Naught...
Arjunganj % (Genuine) Escort Service Lucknow | Book 9548273370 Extreme Naught...Arjunganj % (Genuine) Escort Service Lucknow | Book 9548273370 Extreme Naught...
Arjunganj % (Genuine) Escort Service Lucknow | Book 9548273370 Extreme Naught...
 
The Role of Hotel Prasanth in Thiruvananthapuram Tourism Development
The Role of Hotel Prasanth in Thiruvananthapuram Tourism DevelopmentThe Role of Hotel Prasanth in Thiruvananthapuram Tourism Development
The Role of Hotel Prasanth in Thiruvananthapuram Tourism Development
 
Call girls Service Beeramguda - 8250092165 Our call girls are sure to provide...
Call girls Service Beeramguda - 8250092165 Our call girls are sure to provide...Call girls Service Beeramguda - 8250092165 Our call girls are sure to provide...
Call girls Service Beeramguda - 8250092165 Our call girls are sure to provide...
 
Call girls Service Bhosari ( 8250092165 ) Cheap rates call girls | Get low bu...
Call girls Service Bhosari ( 8250092165 ) Cheap rates call girls | Get low bu...Call girls Service Bhosari ( 8250092165 ) Cheap rates call girls | Get low bu...
Call girls Service Bhosari ( 8250092165 ) Cheap rates call girls | Get low bu...
 
Call Girls in Rajkot / 8250092165 Genuine Call girls with real Photos and Number
Call Girls in Rajkot / 8250092165 Genuine Call girls with real Photos and NumberCall Girls in Rajkot / 8250092165 Genuine Call girls with real Photos and Number
Call Girls in Rajkot / 8250092165 Genuine Call girls with real Photos and Number
 
+97470301568>>buy weed in qatar>>buy thc oil in doha qatar>>
+97470301568>>buy weed in qatar>>buy thc oil in doha qatar>>+97470301568>>buy weed in qatar>>buy thc oil in doha qatar>>
+97470301568>>buy weed in qatar>>buy thc oil in doha qatar>>
 
Top profile Call Girls In Kharagpur [ 7014168258 ] Call Me For Genuine Models...
Top profile Call Girls In Kharagpur [ 7014168258 ] Call Me For Genuine Models...Top profile Call Girls In Kharagpur [ 7014168258 ] Call Me For Genuine Models...
Top profile Call Girls In Kharagpur [ 7014168258 ] Call Me For Genuine Models...
 
Top Call Girls in Tribeniganj 9332606886 High Profile Call Girls You Can G...
Top Call Girls in Tribeniganj   9332606886  High Profile Call Girls You Can G...Top Call Girls in Tribeniganj   9332606886  High Profile Call Girls You Can G...
Top Call Girls in Tribeniganj 9332606886 High Profile Call Girls You Can G...
 
原版1:1定制(IC大学毕业证)帝国理工学院大学毕业证国外文凭复刻成绩单#电子版制作#留信入库#多年经营绝对保证质量
原版1:1定制(IC大学毕业证)帝国理工学院大学毕业证国外文凭复刻成绩单#电子版制作#留信入库#多年经营绝对保证质量原版1:1定制(IC大学毕业证)帝国理工学院大学毕业证国外文凭复刻成绩单#电子版制作#留信入库#多年经营绝对保证质量
原版1:1定制(IC大学毕业证)帝国理工学院大学毕业证国外文凭复刻成绩单#电子版制作#留信入库#多年经营绝对保证质量
 

OUTFRONT Insiders - Wine Survey

  • 3. 31% Learn about new wine products from friends and family.
  • 4. The median price insiders will pay for a bottle of wine $ 15 Impactful creative boosts brand familiarity with on-the-go consumers
  • 5. WINE DOWN WINE DOWN 46% Prefer to drink wine at home
  • 6. 27% Prefer to drink wine at bars & restaurants
  • 7. 34% Attended a wine tasting event in the past year A mobile and OOH solution drives mobile purchases & retail visitation
  • 8. choose wine based on the food they are eating.42%WINE NOT?Nearly a quarter of people are influenced to attend a wine related activity as a group. OOH is the perfect complement to wine drinkers
  • 9. OUTFRONT INSIDERS IS OUTFRONT MEDIA’S EXCLUSIVE ONLINE COMMUNITY OF CONSUMERS & HEAVY COMMUTERS. DATA COLLECTED IN SEPTEMBER 2017 FROM 251 RESPONDENTS. Do you want to help shape the future of advertising? Share your opinions and get paid while doing it! Join our community at OUTFRONTinsiders.com For Business Inquiries, email insiders@outfrontmedia.com