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Beginner's Guide to
Establishing Social
Media Presence for
Health Education
Ourlad Alzeus G. Tantengco
MD-PhD Molecular Me...
OURLAD
MD-PhD Molecular Medicine (cand)
College of Medicine
University of the Philippines Manila
Email: ogtantengco@up.edu...
Why use Facebook for
health education?
4
Source: https://wearesocial.com/blog/2018/01/global-digital-report-2018
5
6
If we (doctors) do not share what we
know online, bad things happen.
Personally, I feel to ignore the
intersection between health care and
social media is to potentially ignore our
own releva...
Place your screenshot here
DOKTOR DOKTOR
LADS
A blog about my experiences
school, information about
diseases, and my passi...
GOAL
• To introduce the basic steps in establishing a
Facebook page for health promotion and
education
1. Be focused
2. Ge...
1. BE FOCUSED
Set your goals and stay focused
Have a Social Media Strategy
Source: http://web-site-app.com/marketing/social-media-marketing-strategy-bangladesh/
Things are slow at the beginning…
2. GET SOCIAL
MEDIA MENTORS
Mentors can guide you and help boost your page
My Social Media Mentors
16
Good mentoring requires empowering the
mentee to develop their own strengths, beliefs,
and pers...
FB Live with Doc Willie and Doc
Liza Ong
3. BUILD NETWORKS
You can get more opportunities and learnings if you
have a larger network
Health League
Feature on MIMS Today
20
Partnerships in Health Advocacy
Partnerships in Health Advocacy
Partnerships in Health Advocacy
Partnerships in Health Advocacy
4. KNOW YOUR
AUDIENCE
Use analytics so you can tailor your content to your
audience
Facebook Insights
26
Demographics of my Audience
27
Best Time to Post an Article
28
2PM and 8PM
29
30
5. CREATE GOOD
CONTENT AND DESIGN
Get more reach, likes, comments and shares
Create a Logo for you FB Page
33
• Canva is a free
graphic-design tool
website.
• It uses a drag-and-
drop format and
provides access to
over a million
...
34
6. BE AUTHENTIC
Tell your story in your posts. Do not be afraid to share
the principles that you believe in.
Cooking / Food Posts
36
Cooking / Food Posts
37
Faith and Inspirational Posts
39
7. BE RELEVANT
Post timely and relevant content that your audience will
be interested in
Tips on How to Establish a
Facebook Page for Health
Promotion and Education
1. Be focused
2. Get social media mentors
3. B...
If you don’t already have a social
media presence, now is the time to
start building one!
Ourlass Aleina G.
Tantengco, RND
If you don’t already have a social
media presence, now is the time to
start building one!
Physicians have two choices, really.
They can participate in the discussion
that is happening online and frame
the story, ...
Social media is
here to stay… and
its position and
power in health care
is ever expanding as
well. Get on board…
the train...
Beginner's guide to establishing social media presence for health education2
Beginner's guide to establishing social media presence for health education2
Beginner's guide to establishing social media presence for health education2
Beginner's guide to establishing social media presence for health education2
Beginner's guide to establishing social media presence for health education2
Beginner's guide to establishing social media presence for health education2
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Beginner's guide to establishing social media presence for health education2

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This presentation was given during the Track 2: Social Media in Medical Education of the 4th Philippine Healthcare and Social Media Summit 2018 in Grand Regal Hotel, Davao City, Philippines. This presentation talks about strategies in establishing Facebook page for health promotion and education.

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Beginner's guide to establishing social media presence for health education2

  1. 1. Beginner's Guide to Establishing Social Media Presence for Health Education Ourlad Alzeus G. Tantengco MD-PhD Molecular Medicine (cand) College of Medicine University of the Philippines Manila
  2. 2. OURLAD MD-PhD Molecular Medicine (cand) College of Medicine University of the Philippines Manila Email: ogtantengco@up.edu.ph Twitter: @drdrlads / @drladstantengco Facebook: fb.com/doktordoktorlads Instagram: @drdrlads Blog: doktordoktorlads.blogspot.com
  3. 3. Why use Facebook for health education?
  4. 4. 4 Source: https://wearesocial.com/blog/2018/01/global-digital-report-2018
  5. 5. 5
  6. 6. 6
  7. 7. If we (doctors) do not share what we know online, bad things happen.
  8. 8. Personally, I feel to ignore the intersection between health care and social media is to potentially ignore our own relevance as a health care practitioner during the next decade ~ Howard Luks, MD
  9. 9. Place your screenshot here DOKTOR DOKTOR LADS A blog about my experiences school, information about diseases, and my passion for children's books.
  10. 10. GOAL • To introduce the basic steps in establishing a Facebook page for health promotion and education 1. Be focused 2. Get social media mentors 3. Build networks 4. Know your audience 5. Create good content and design 6. Be authentic 7. Be relevant
  11. 11. 1. BE FOCUSED Set your goals and stay focused
  12. 12. Have a Social Media Strategy Source: http://web-site-app.com/marketing/social-media-marketing-strategy-bangladesh/
  13. 13. Things are slow at the beginning…
  14. 14. 2. GET SOCIAL MEDIA MENTORS Mentors can guide you and help boost your page
  15. 15. My Social Media Mentors 16 Good mentoring requires empowering the mentee to develop their own strengths, beliefs, and personal attributes.
  16. 16. FB Live with Doc Willie and Doc Liza Ong
  17. 17. 3. BUILD NETWORKS You can get more opportunities and learnings if you have a larger network
  18. 18. Health League
  19. 19. Feature on MIMS Today 20
  20. 20. Partnerships in Health Advocacy
  21. 21. Partnerships in Health Advocacy
  22. 22. Partnerships in Health Advocacy
  23. 23. Partnerships in Health Advocacy
  24. 24. 4. KNOW YOUR AUDIENCE Use analytics so you can tailor your content to your audience
  25. 25. Facebook Insights 26
  26. 26. Demographics of my Audience 27
  27. 27. Best Time to Post an Article 28 2PM and 8PM
  28. 28. 29
  29. 29. 30
  30. 30. 5. CREATE GOOD CONTENT AND DESIGN Get more reach, likes, comments and shares
  31. 31. Create a Logo for you FB Page
  32. 32. 33 • Canva is a free graphic-design tool website. • It uses a drag-and- drop format and provides access to over a million photographs, graphics, and fonts. • It is used by non- designers as well as professionals
  33. 33. 34
  34. 34. 6. BE AUTHENTIC Tell your story in your posts. Do not be afraid to share the principles that you believe in.
  35. 35. Cooking / Food Posts 36
  36. 36. Cooking / Food Posts 37
  37. 37. Faith and Inspirational Posts
  38. 38. 39
  39. 39. 7. BE RELEVANT Post timely and relevant content that your audience will be interested in
  40. 40. Tips on How to Establish a Facebook Page for Health Promotion and Education 1. Be focused 2. Get social media mentors 3. Build networks 4. Know your audience 5. Create good content and design 6. Be authentic 7. Be relevant
  41. 41. If you don’t already have a social media presence, now is the time to start building one! Ourlass Aleina G. Tantengco, RND
  42. 42. If you don’t already have a social media presence, now is the time to start building one!
  43. 43. Physicians have two choices, really. They can participate in the discussion that is happening online and frame the story, or they can let someone else frame the story for them - Bryan Vartabedian, M.D.
  44. 44. Social media is here to stay… and its position and power in health care is ever expanding as well. Get on board… the train is being loaded. 4 9

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