This document provides guidance on using Instagram for destination marketing. It discusses how Instagram facilitates visual communication through photos and videos, highlighting that over 50% of users create or curate content for the platform. The document also outlines several objectives for using Instagram as part of a marketing strategy, such as raising awareness, increasing engagement and loyalty, and growing followers. Examples provided include community building through user-generated content, video, contests and integration with other platforms.

1. MARKETING
Instagram for

2. The goods
‣ Visual communication
‣ Social media
‣ About Instagram
‣ Strategy
‣ Examples
‣ Q & A

3. How to use instagram
for destination marketing

5. The
5
VALUE

6. visual communication

7. 1000 words

8. language
emotion

9. travel

10. 56% create or curate

11. social media

12. Community
Engagement

13. mobile users
15% social media

14. INSTAGRAM
About

15. 15
BURBN

16. October 2010
25K users in 1hr
1 million users

17. Facebook
Photo map
Web profiles
Photos of you

18. by the numbers

19. 100 million users
40m photos daily
8500 likes/sec
1000 comments/sec

20. 12% online adults

21. 66% Facebook
12% Pinterest
16% Twitter

22. 50% more time than twitter
>

23. 27% 18-29 yrs
8% 30-49 yrs
6% 50-60 yrs

24. STRATEGY

25. ‣ Awareness
‣ Increased positive sentiment
‣ Engagement
‣ Loyalty
‣ Grow fans
‣ Developer customer relations
‣ Increase web traffic
‣ Showcase
Objectives

26. EXAMPLES

27. community + content

28. Engage

29. Play video

31. facilitate

32. Play video

34. Create

37. Curate

41. Contest

44. Integration

46. Play video

48. Conclusion
‣ No GMOOT
‣ Embrace visual communication
‣ Get strategic
‣ Approach
‣ Content
‣ ‘gram away

49. Rory
Tucker
Interactive Director
@rorytucker
@originvoice
rory@origindesign.ca
origindesign.ca
MJ
Legault
Partner and Strategy Director
@originvoice
mj@origindesign.ca
origindesign.ca