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It Is Not About The Content, But About The Contact - Presentation #2 from Shadows Revolution book
- 1. Shadows’ Revolution Cracking the Content and Breaking the Molds. Slideshare series – presentation #2: It is not about content, but about contact. www.OrestesCarvalho.combook available at Amazon.com
- 2. What is the point of twittering what you had for lunch?
- 3. In the literate society the world of writing and the world of talking weren’t supposed to mix with each other.
- 5. Shadows’ Revolution Cracking the Content and Breaking the Molds. Slideshare series – presentation #2: It is not about content, but about contact. www.OrestesCarvalho.combook available at Amazon.com
- 6. It is not about content,but about contact.
- 7. In the literate-mass-media world content wasthe king. few can publish IDEAS & TRUTH authorial authority
- 8. In the literate-mass-media world content was the king. few can publish no debate IDEAS & TRUTH inert content once printed can’t change authorial authority
- 9. In the literate-mass-media world content was the king. few can publish no debate IDEAS & TRUTH inert content once printed can’t change authorial authority author and audience are apart in space and time
- 10. In the literate-mass-media world content was the king. few can publish no debate IDEAS & TRUTH inert content once printed can’t change authorial authority author and audience are apart in space and time …so better write right and well-thought CONTENT
- 11. In the new world writing is more like talking IDEAS & TRUTH
- 12. In the new world writing is more like talking everybody can publish direct connection to the source IDEAS & TRUTH Source is alive, ever-changing no inert copies in the middle source is collectively developed and owned
- 13. Newspapers are changing, books will change not just the medium, but their own nature.
- 14. Newspapers are changing, books will change non-linear / hyperlinked not just the medium, but their own nature.
- 15. Newspapers are changing, books will change non-linear / hyperlinked not just the medium, but their own nature. Two way: collective creation Conversational: chunks instead of long treats
- 16. Newspapers are changing, books will change non-linear / hyperlinked not just the medium, but their own nature. Two way: collective creation Conversational: chunks instead of long treats ever-changing: fluidity and speed rather than impeccability
- 17. The way we exchange information is changing. non-linear / hyperlinked not just the medium, but their own nature. Two way: collective creation Conversational: chunks instead of long treats ever-changing: fluidity and speed rather than impeccability Content will still matter but will lose importance to: connectivity, who participates, how often, liveness
- 18. The old long letters are endangered species (if they aren’t extinct yet )
- 22. The paper BOOKS are endangered species Shorter texts multitasking shorter attention span graphic / visual “We don’t read whole books anymore” Shallow?
- 23. The paper BOOKS are endangered species Shorter texts multitasking shorter attention span graphic / visual “We don’t read whole books anymore” Shallow? Different way to achieve depth: chunks, collectively
- 24. Actions you should consider: Embrace the change. The digital medium didn’t come to replace our physical life but to enhance it. Learn how to do it.
- 27. know what people are talking about
- 29. If you are a publisher or media business: Content won’t die; but it will lose relevance. Consider how you can improve your products or services leveraging the opportunities brought by the digital medium (if you don’t do it, somebody else will) New models for relationships management content connectivity New models for information exchange
- 30. If you are a publisher or media business: Instead of thinking about selling a pre-packed, pre-thought, inert content… … consider selling a service, an ever-changing experience, with a blurred line between authors and audience.
- 31. If you are a publisher or media business: Instead of thinking about delivering a pre-defined show (or content) to a passive audience… … consider setting up a stage where an active audience can create the show. craigslist
- 32. The digital medium: exciting possibilities
- 33. The digital medium: exciting possibilities
- 34. The digital medium: exciting possibilities
- 35. The digital medium: exciting possibilities
- 36. The digital medium: exciting possibilities
- 37. If you are a publisher or media business: Key point : What is the fundamental value?
- 38. If you are a publisher or media business: Key point : What is the fundamental value? inform?
- 39. If you are a publisher or media business: Key point : What is the fundamental value? inform? present a new idea?
- 40. If you are a publisher or media business: Key point : What is the fundamental value? inform? present a new idea? drive action?
- 41. If you are a publisher or media business: Key point : What is the fundamental value? inform? present a new idea? drive action? Entertain?
- 42. If you are a publisher or media business: Key point : What is the fundamental value? inform? present a new idea? drive action? entertain? Consider the digital medium opportunities :
- 43. If you are a publisher or media business: Key point : What is the fundamental value? inform? present a new idea? drive action? entertain? Consider the digital medium opportunities : engagement?
- 44. If you are a publisher or media business: Key point : What is the fundamental value? inform? present a new idea? drive action? entertain? Consider the digital medium opportunities : engagement? experience enrichment?
- 45. If you are a publisher or media business: Key point : What is the fundamental value? inform? present a new idea? drive action? entertain? Consider the digital medium opportunities : engagement? experience enrichment? public action?
- 46. If you are a publisher or media business: Key point : What is the fundamental value? inform? present a new idea? drive action? entertain? Consider the digital medium opportunities : engagement? experience enrichment? public action? public contribution?
- 47. It is not about the content… …but about the contact New models for relationships management content connectivity New models for information exchange
- 48. Shadows’ Revolution Cracking the Content and Breaking the Molds. Available at amazon.com www.OrestesCarvalho.com Please, write your feedback, share your thoughts. Releasing thoughts and stories from the physical medium imprisonment. Deposing the averages from their meaning.
Hinweis der Redaktion
- What is the point of twittering what you had for lunch?Why messaging or texting when it is easier to make a phone call?Isn’t writing supposed to carry well thought content?We don’t realize it, but sometimes it is hard for us to understand some of these new uses of text,
- because in the literate society the world of writing and the world of talking weren’t supposed to mix with each other.But the fact is we shouldn’t think of our emails, and instant messaging as writing.
- We should think about them more like a digital talking or an electronic handshake.
- This is the second in a series of presentations about the book “Shadows Revolution.”In the first presentation I brought the idea that we are going through the deepest revolution in the last 500 years, which is dramatically changing our way of thinking, our behavior and our institutions.
- However most people didn’t notice it yet because it brings new concepts we can’t even see, understand or articulate well as they don’t fit in our old paradigms.You can find this FIRST presentation in slideshare.com or a link to it in OrestesCarvalho.com
- In this SECOND presentation I talk about one of the implications of this revolution. I talk about how the digital medium is changing the way we manage our relationship, the way we exchange information …and how books, magazine articles and news are changing to something different.
- How pre-packed, well-thought content is giving way to contact, connectivity and speed.
- In the literate-mass-media world content is the king: Just a few can publish; the editors and authors dominate the distribution channels.
- The process of information diffusion is slow, the text carried in the copies of the original work is inert, it can’t debate with someone, or react if it is refuted. Once printed it can’t be changed.
- Author and audience are apart in space and time
- So it is better make sure what is written is right and well-thought.This is probably why many of us get uncomfortable when we read ill-thought or superficial statements in the Internet.
- Many of us didn’t realize yet that in this new world, Writing is more like Talking.Because through the digital medium we now can have a direct connection to each other.
- Everybody can publish. And the source is alive, rather than frozen in a copy. And anyone can have direct access to it.This brings many possibilities, which weren’t available in the old literate world.And because of that…
- The newspapers are changing and the books will change.Not just the medium, which carries their content, but their own nature will change.
- Books can sometimes be boringly linear, authoritative and slow, even more for digital natives born and raised in the increasing rate of increasing speed, multilayered, multiple lines of action, world of video games
- So, what is changing in the ways we exchangeinformation? - less linearity; more hyperlinks
- The two-way channel is leading to collective creation and to a conversational mode, favoring informality and smaller chunks instead of long treats.
- The direct connection to the source is making the source ever-changing and is favoring fluidity and speed rather than impeccability
- Content still matters but it is losing importance to connectivity, who participates, how often and to the vitality and up-to-dateness of the information being exchanged.
- The old long letters became endangered species.
- There is a new paradigm: shorter contacts with a lot more people. It is about building a much larger social network It is a different model. Less contact with a lot more people, demanding a constant flow of contacts, lots of little contacts, just a blip on the screen, just a way of “checking in”.
- It works like a radar screen, or a sonar screen, where people are constantly “pinging” each other, mapping the information flowing within their screens and the keeping the links in the network active, alive, every time they are refreshed.
- In this new model, texting is in fact a very wise strategy to save time.How would you be able to keep up with a large social network if you needed to do it through time consuming phone calls or face to face meetings.Through the digital medium, we, led by the new generations,… are building a much larger social networkAnd we are changing the way we think and the way we communicate.
- We are getting used to shorter texts and to multitasking.Our attention span is getting shorter.And we, especially the new generations, are getting very good at finding and manipulating information, particularly, visual data and images. And we are reading less and less books.
- People who look at this transformation through the lens of the literate-mass-media era, think we are getting shallow.But in fact we are just learning to work under a different paradigm, where we have a different way to achieve depth
- We are learning to achieve depth through chunks of information; not through a long individual abstraction.And we are learning to do it collectively.
- Actions you should consider.First: embrace the change. It won’t happen suddenly but it will happen; probably sooner than later.The digital medium didn’t come to replace our physical life but to enhance it. Learn how to do it
- Learn how to use services like Facebook and Linkedin to keep in touch with a larger network.Learn how to use services like Blogger , Ning, Twitter to spread your word, build your reputation, know what people are talking about and find out answers through people rather than search engines.
- If you are in the publishing or in the media business, consider the shifts in your value chain.Content abundance and attention scarcity are shifting the value towards aggregation and connection or platform services. There is also a dramatic change in the distribution channel: the old, slow, expensive, one-way physical distribution channels are being replaced by the fast, omnipresent, two-way digital channel.
- Content won’t die, but it will lose relevance.Consider how you can improve your products or services leveraging the opportunities brought by the digital medium (if you don’t do it, somebody else will do it and will take over your space)
- Instead of thinking about selling a pre-packed, pre-thought, inert content…… consider selling a service, an ever-changing experience, with a blurred line between authors and audience.
- Instead of thinking about delivering a pre-defined show (or content) for a passive audience……consider setting up a stage (or a platform) where an active audience can create the show.
- The digital medium open up exciting possibilities, which are changing the nature of the news, of non-fiction and fiction.While in the old literate world, stories were told, word after word, about something already defined, to a passive audience;
- the digital medium open up the possibility of hyperlinks where the audience defines the story path; the possibility of a direct connection where the audience can participate, building up a collective experience, and even influencing the outcome of the news.
- While in the old literate world ideas evolution followed a long cycle where people would write long individual abstractions, which would take a long time to be distributed, diggested and refuted;
- the digital medium allows the dialogue to happen at earlier stages. It doesn’t require the idea to be complete, well-defined, ready to be published.
- Even in fiction, there are experiments happening right now in the Internet where the story is not pre-defined and the audience gets a high level of involvement.
- The key point to be considered by who is in the publishing and media business is:Think of what is the fundamental value of the News or fiction or non-fiction; books, articles, or movies).Then consider how the digital medium can enhance or transform the way such value is being created and delivered to people.
- So this is one of the big implications of the end of the literate-mass-media era. Connectivity gets much more relevant than content and we get new models to manage our relationships and exchange information.
- Check slideshare.com or orestescarvalho.com to see other presentations I have posted about the implications of the end of the literate-mass-media era or follow me on twitter to know when I’m posting new presentations.
- This is the last slide.Thank you for your time and attention. And please, give me your feedback, share your thoughts.In this new world we can have a direct connection. Instead of a one-way delivery this presentation is supposed to be just the base, just the start of a good conversation. Thank you.