This seminar will share results from the recent Oregon Wine Industry Salary Survey conducted by Linfield College professor Jeff Peterson, followed by an exploration of how innovative leaders attract and retain the best team members. The discussion will include proven compensation and incentive plans, as well as creative, non-financial employee motivation and retention techniques practiced by the most successful and profitable companies.

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Non-Financial Incentives
Ellen Brittan/ Co-Owner/ Brittan Vineyards

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Employee retention is one of the most important—and most
overlooked—facets of running a successful company.
Research consistently finds that retaining top talent is essential
for maintaining institutional knowledge, high morale, satisfied
customers, and sales growth.
Why is this important?

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• Lack of clarity of expectations
• Lack of clarity about earning potential
• Lack of feedback about performance
• Failure to hold scheduled meetings
• Failure to provide a framework within which employee
perceives they can succeed
Frequent employee complaints

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• Recognition for accomplishments
• Flexible Scheduling
• Safe and comfortable environment
• Reasonable work load
• Job cross training
Non-Financial Incentives

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• Quarterly reviews
• Solicit ideas and feedback
• Community Service time
• Special Project opportunities
• Career Counseling/ Mentoring
Non-Financial Incentives

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• Wine club membership
• Annual wine allocation
• Comparative/ competitive tastings
• Use of winery facilities for personal events
Non-Cash Incentives

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• Educational Opportunities
• Professional development
• Dues for industry-related organizations (ASEV)
• Subscriptions to industry-related publications
Financial, But Cost Can Be Shared

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Bonus Tip:
Instead of “exit” interviews, conduct “stay” interviews to find out
why employees choose to stay. Soliciting your team for insights
into what compels them to remain at the company is invaluable
for identifying the policies that are truly contributing to your
employee retention strategy and for learning if there’s any room
for improvement.
Non-Financial Incentives

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Here’s what employee retention really boils down to:
Do you treat your employees with integrity, as if they are human beings
with their own needs, personal lives, and goals who are inherently worthy
of respect?
If the policies and practices of your company all align with that question
with a resounding “yes,” then you’re well on your way to retaining satisfied
team members for life.
IN CONCLUSION