Today it is no more about one-size-fits-all strategy. Every customer wants an experience that is bespoke to his needs. Digital marketing lets marketers to gain valuable insights about quirky customer habits, their demographics, location, likes and dislikes to come up with customized marketing campaigns. This leads to greater customer delight and with the upshot of higher revenue for brands regardless of their size.

1. http://www.uxbooth.com/articles/improve-conversions-with-better-personalization/
http://www.merkleinc.com/blog/digital-strategy/personalization/5-elements-personalization-definition
http://omegazadvisors.com/2014/01/13/technique-personalizing-communications-and-conversations/
http://www.forbes.com/sites/sap/2014/03/12/personalization-the-secret-to-better-customer-experience/
http://venturebeat.com/2014/03/26/10-quick-tips-about-personalization/
https://en.wikipedia.org/wiki/Personalization
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